0
Social Media for Business So you think you want a  Social Media Strategy?
Blog @PhilOakley from @OutserveWeb
Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb...
 
 
So you think you want a  Social Media Strategy?
 
Relationship Strategy
Listening Strategy
 
What How Why
What
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social con...
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en....
 
17th February 2010 www.outserve.co.uk [email_address] VIDEO
Micro-blogging
Blogs
17th February 2010 www.outserve.co.uk [email_address] Photos
Networking
 
Bookmarking
 
17th February 2010 Documents
17th February 2010 Slides
Location
Hyperlocal
Local
 
Regional
National
Global
Universe
 
 
 
 
Facebook Active Users Today: 629,622,400 Half of Facebook users login everyday
 
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is  women over 55 .
Facebook Social Graph
 
Why
Sales & Marketing
 
 
 
 
Community
Promotion
Marketing <ul>Content (!) and Design are Important </ul>
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
 
 
 
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
 
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
 
 
 
Collaboration & Building Teams
How
Strategy
 
 
Analytics
 
 
Tools <ul><li>Social Media Dashboards- Hootsuite, Tweetdeck
Smart Phones
Automation* – Tweet adder
Google Search/ Google alerts/Google Trends
Read/Write blogs
Commercial -  Buzz Logic/Radion6
Analytics (Facebook, Linkedin) </li></ul>
How often? EVERYDAY
Integrated Online
Integrated Online
 
 
 
 
 
 
Link Social Media Content together
Integrated offline
Integrated offline
Integrated Offline
 
 
 
 
Brand Protection
Brand Protection
Brand Protection
 
Devices
 
 
 
 
Future/Now <ul><li>Mobile/ Devices
Video
Social CRM
Social Shopping </li></ul>
Q&A
Actions
Actions <ul>Consider </ul>
Actions <ul>Consider </ul><ul>Engage/Interact </ul>
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Social Media for SPEED WM

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Social Media presentation slides from a talk given to SPEED WM on April 6th 2011 by @philoakley from @OutserveWeb

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Transcript of "Social Media for SPEED WM"

  1. 1. Social Media for Business So you think you want a Social Media Strategy?
  2. 2. Blog @PhilOakley from @OutserveWeb
  3. 3. Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb
  4. 6. So you think you want a Social Media Strategy?
  5. 8. Relationship Strategy
  6. 9. Listening Strategy
  7. 11. What How Why
  8. 12. What
  9. 13. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
  10. 14. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
  11. 16. 17th February 2010 www.outserve.co.uk [email_address] VIDEO
  12. 17. Micro-blogging
  13. 18. Blogs
  14. 19. 17th February 2010 www.outserve.co.uk [email_address] Photos
  15. 20. Networking
  16. 22. Bookmarking
  17. 24. 17th February 2010 Documents
  18. 25. 17th February 2010 Slides
  19. 26. Location
  20. 27. Hyperlocal
  21. 28. Local
  22. 30. Regional
  23. 31. National
  24. 32. Global
  25. 33. Universe
  26. 38. Facebook Active Users Today: 629,622,400 Half of Facebook users login everyday
  27. 40. World Population
  28. 41. World Population with Internet
  29. 42. World Population with Internet
  30. 43. UK Population with Internet
  31. 44. Fastest Growing Facebook group is women over 55 .
  32. 45. Facebook Social Graph
  33. 47. Why
  34. 48. Sales & Marketing
  35. 53. Community
  36. 54. Promotion
  37. 55. Marketing <ul>Content (!) and Design are Important </ul>
  38. 56. Interaction/Feedback
  39. 57. Superhuman Strengths
  40. 58. COMMUNICATION
  41. 62. Customer Service
  42. 63. Customer Service
  43. 64. Customer Service
  44. 65. Customer Service
  45. 66. Customer Service
  46. 67. Customer Service
  47. 68. Customer Service/Support
  48. 70. Brand/Reputation Management
  49. 71. Brand/Reputation Management
  50. 72. Brand/Reputation Management
  51. 73. Brand/Aawerness/Reputation
  52. 77. Collaboration & Building Teams
  53. 78. How
  54. 79. Strategy
  55. 82. Analytics
  56. 85. Tools <ul><li>Social Media Dashboards- Hootsuite, Tweetdeck
  57. 86. Smart Phones
  58. 87. Automation* – Tweet adder
  59. 88. Google Search/ Google alerts/Google Trends
  60. 89. Read/Write blogs
  61. 90. Commercial - Buzz Logic/Radion6
  62. 91. Analytics (Facebook, Linkedin) </li></ul>
  63. 92. How often? EVERYDAY
  64. 93. Integrated Online
  65. 94. Integrated Online
  66. 101. Link Social Media Content together
  67. 102. Integrated offline
  68. 103. Integrated offline
  69. 104. Integrated Offline
  70. 109. Brand Protection
  71. 110. Brand Protection
  72. 111. Brand Protection
  73. 113. Devices
  74. 118. Future/Now <ul><li>Mobile/ Devices
  75. 119. Video
  76. 120. Social CRM
  77. 121. Social Shopping </li></ul>
  78. 122. Q&A
  79. 123. Actions
  80. 124. Actions <ul>Consider </ul>
  81. 125. Actions <ul>Consider </ul><ul>Engage/Interact </ul>
  82. 126. Actions <ul>Consider </ul><ul>Engage/Interact </ul><ul>Protect </ul>
  83. 127. Actions <ul>Consider </ul><ul>Engage/Interact </ul><ul>Promote </ul><ul>Protect </ul>
  84. 128. 7 tips for <ul><li>Invest in your profile
  85. 129. Recommend People
  86. 130. Ask for Recommendations
  87. 131. Join Groups (UKITA)
  88. 132. Ask and Answer questions
  89. 133. Don't link for the sake of it
  90. 134. Link to me - www.linkedin.com/in/philoakley </li></ul>
  91. 135. <ul>7 tips for </ul><ul><li>Use a Twitter Client (Tweetdeck)
  92. 136. Use Twitter Search/Google Realtime search
  93. 137. Follow People
  94. 138. Engage (otherwise don't bother)
  95. 139. Publicise but mix with other content
  96. 140. Link to your blog/site
  97. 141. Think of ways to use (internal/mobile/text) </li></ul>
  98. 142. <ul>7 tips for </ul><ul><li>Don't add friends for Business
  99. 143. Use Business & Fan Pages
  100. 144. Link Content (Twitter, Youtube, Blog posts)
  101. 145. Join or create a Group
  102. 146. Use Facebook events
  103. 147. Facebook applications - Slideshare
  104. 148. Advertise on Facebook </li></ul>
  105. 149. Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com <ul>www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb </ul>Blog
  106. 151. DEMO
  107. 152. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
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