Social Media for SPEED WM

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Social Media presentation slides from a talk given to SPEED WM on April 6th 2011 by @philoakley from @OutserveWeb

Social Media presentation slides from a talk given to SPEED WM on April 6th 2011 by @philoakley from @OutserveWeb

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Transcript

  • 1. Social Media for Business So you think you want a Social Media Strategy?
  • 2. Blog @PhilOakley from @OutserveWeb
  • 3. Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb
  • 4.  
  • 5.  
  • 6. So you think you want a Social Media Strategy?
  • 7.  
  • 8. Relationship Strategy
  • 9. Listening Strategy
  • 10.  
  • 11. What How Why
  • 12. What
  • 13. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
  • 14. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
  • 15.  
  • 16. 17th February 2010 www.outserve.co.uk [email_address] VIDEO
  • 17. Micro-blogging
  • 18. Blogs
  • 19. 17th February 2010 www.outserve.co.uk [email_address] Photos
  • 20. Networking
  • 21.  
  • 22. Bookmarking
  • 23.  
  • 24. 17th February 2010 Documents
  • 25. 17th February 2010 Slides
  • 26. Location
  • 27. Hyperlocal
  • 28. Local
  • 29.  
  • 30. Regional
  • 31. National
  • 32. Global
  • 33. Universe
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38. Facebook Active Users Today: 629,622,400 Half of Facebook users login everyday
  • 39.  
  • 40. World Population
  • 41. World Population with Internet
  • 42. World Population with Internet
  • 43. UK Population with Internet
  • 44. Fastest Growing Facebook group is women over 55 .
  • 45. Facebook Social Graph
  • 46.  
  • 47. Why
  • 48. Sales & Marketing
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53. Community
  • 54. Promotion
  • 55. Marketing
      Content (!) and Design are Important
  • 56. Interaction/Feedback
  • 57. Superhuman Strengths
  • 58. COMMUNICATION
  • 59.  
  • 60.  
  • 61.  
  • 62. Customer Service
  • 63. Customer Service
  • 64. Customer Service
  • 65. Customer Service
  • 66. Customer Service
  • 67. Customer Service
  • 68. Customer Service/Support
  • 69.  
  • 70. Brand/Reputation Management
  • 71. Brand/Reputation Management
  • 72. Brand/Reputation Management
  • 73. Brand/Aawerness/Reputation
  • 74.  
  • 75.  
  • 76.  
  • 77. Collaboration & Building Teams
  • 78. How
  • 79. Strategy
  • 80.  
  • 81.  
  • 82. Analytics
  • 83.  
  • 84.  
  • 85. Tools
    • Social Media Dashboards- Hootsuite, Tweetdeck
    • 86. Smart Phones
    • 87. Automation* – Tweet adder
    • 88. Google Search/ Google alerts/Google Trends
    • 89. Read/Write blogs
    • 90. Commercial - Buzz Logic/Radion6
    • 91. Analytics (Facebook, Linkedin)
  • 92. How often? EVERYDAY
  • 93. Integrated Online
  • 94. Integrated Online
  • 95.  
  • 96.  
  • 97.  
  • 98.  
  • 99.  
  • 100.  
  • 101. Link Social Media Content together
  • 102. Integrated offline
  • 103. Integrated offline
  • 104. Integrated Offline
  • 105.  
  • 106.  
  • 107.  
  • 108.  
  • 109. Brand Protection
  • 110. Brand Protection
  • 111. Brand Protection
  • 112.  
  • 113. Devices
  • 114.  
  • 115.  
  • 116.  
  • 117.  
  • 118. Future/Now
  • 122. Q&A
  • 123. Actions
  • 124. Actions
      Consider
  • 125. Actions
      Consider
      Engage/Interact
  • 126. Actions
      Consider
      Engage/Interact
      Protect
  • 127. Actions
      Consider
      Engage/Interact
      Promote
      Protect
  • 128. 7 tips for
    • Invest in your profile
    • 129. Recommend People
    • 130. Ask for Recommendations
    • 131. Join Groups (UKITA)
    • 132. Ask and Answer questions
    • 133. Don't link for the sake of it
    • 134. Link to me - www.linkedin.com/in/philoakley
  • 135.
      7 tips for
    • Use a Twitter Client (Tweetdeck)
    • 136. Use Twitter Search/Google Realtime search
    • 137. Follow People
    • 138. Engage (otherwise don't bother)
    • 139. Publicise but mix with other content
    • 140. Link to your blog/site
    • 141. Think of ways to use (internal/mobile/text)
  • 142.
      7 tips for
    • Don't add friends for Business
    • 143. Use Business & Fan Pages
    • 144. Link Content (Twitter, Youtube, Blog posts)
    • 145. Join or create a Group
    • 146. Use Facebook events
    • 147. Facebook applications - Slideshare
    • 148. Advertise on Facebook
  • 149. Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com
      www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb
    Blog
  • 150.  
  • 151. DEMO
  • 152. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.