Social Media for Health Care

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Presentation on Social Media including its effect on and use in Health Care

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  • Who What and Why of Social Media What is it? Who is using it? Why would you want to use it? Why should you care? How can improve support services
  • What we have always done Now just online
  • Wikipedia is social media 14 million user submitted articles 3 million + in English 6 th most popular site on the internet
  • Facebook has 350million users (2nd) Youtube serves I billion videos per day (3rd) I per internet user Linkedin – Business Social Networking Blogger (7 th ) Twitter (13 th ) Myspace (14 th ) Flickr (33 rd ) Linkedin (39th)
  • Google/Microsoft Missed the real time web Google Acquisitons? Friendfeed purchased by Facebook
  • Updates
  • Google latitude Mobile devices GPS Useful information
  • Audio
  • Video
  • On premise behind the firewall Corporate Social Media
  • Twitter became so fundamental in spreading news of the protests that the U.S. State Department asked the company to delay a planned shutdown for maintenance.
  • Weblog over 10 years old Internal/Exteranl Commuication Conversation and Feedback Politicians Old Media Nrespapers/BBC internal blogging strategy
  • Facebook was then opened on September 26, 2006 to everyone of ages 13 and older with a valid e-mail address 350 million worldwide users 95 million in the US UK 51.5% Online users (US47%)
  • Statistics Trends for more female/older users Average age of twitter user
  • Twitter Facebook Youtube
  • Number10.gov.uk Youtube record a question Flickt Twitter
  • Stephen Fry Jonothan Ross
  • World Heath Organisation International & Regional
  • Digital Wing Of the NHS 100,000 pages Comprehensive health information service for the public. y
  • Builth GP Surgery in Wales using youtube
  • Process Improvements Watson Wyatt Communications ROI report 2009/2010
  • GE – Aviation to Healthcare SupportCentral 400,000 users in more than 6,000 locations around the world. It supports more than 20 languages, garners more than 25 million hits a day hosts more than 50,000 communities 100,000 experts who manage information and answer questions.
  • More than 4,400 blogs (about 40,000 blog entries), More than 3,300 wikis, 28,000 inquiries and responses in 2,400 forums.
  • Customer Centric/Feedbal/Opinions
  • Customer Centricity 12 billion David Cameron
  • Would not replace choose and book and Electronic prescription
  • Upload profile and merdcal information
  • Comments on Blogs Twitter search
  • Republican Right said NHS was 'evil' and 'Orwellian During Health Care reform debates
  • Andy Burnham is Secretary of State for Health
  • Open letter from Gordon Brown thanking the campaign Logo Twibbon
  • Feedback Trending topics (national, internal and local)
  • Risks (Telephone, Email, ) HR issues/Legal/Privacy issues Existing policies Private confidential information Above all common sense
  • Emerging Markets
  • Social Media for Health Care

    1. 1. 6 th January 2010 www.outserveweb.com [email_address] Social Networking & Social Media to Support Patient Care
    2. 2. 6 th January 2010 www.outserveweb.com [email_address] Philip Oakley Technology Consultant Outserve Ltd Blog Phil Oakley OutserveWeb
    3. 3. What we do? 6 th January 2010 www.outserveweb.com [email_address] Outserve provides consultancy to help organisations get the most from technology and the web.
    4. 5. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
    5. 6. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. … http://en.wikipedia.org/wiki/Social_media
    6. 8. Real Time Web
    7. 10. LOCATION
    8. 11. 6 th January 2010 www.outserveweb.com [email_address]
    9. 12. 6 th January 2010 www.outserveweb.com [email_address]
    10. 13. Private Micro-Blogging/Social Media
    11. 14. DEMO
    12. 16. 6 th January 2010 www.outserveweb.com [email_address]
    13. 17. 7 tips for <ul><li>Use a Twitter Client (Tweetdeck) </li></ul><ul><li>Use Twitter Search </li></ul><ul><li>Follow People </li></ul><ul><li>Engage (otherwise don't bother) </li></ul><ul><li>Publicise but mix with other content </li></ul><ul><li>Link to your blog/site </li></ul><ul><li>Think of ways to use (internal/mobile/text) </li></ul>6 th January 2010 www.outserveweb.com [email_address]
    14. 18. Groups GROUPS
    15. 20. 6 th January 2010 www.outserveweb.com [email_address]
    16. 22. 7 tips for <ul><li>Invest in your profile </li></ul><ul><li>Recommend People </li></ul><ul><li>Ask for Recommendations </li></ul><ul><li>Join Groups (NHS Professionals) </li></ul><ul><li>Ask and Answer questions </li></ul><ul><li>Don't link for the sake of it </li></ul><ul><li>Link to me - www.linkedin.com/in/philoakley </li></ul>
    17. 23. 7 tips for Facebook <ul><li>Be clear on Work/Personal Split </li></ul><ul><li>Use Business/Work & Fan Pages </li></ul><ul><li>Link Content (Twitter, Youtube, Blog posts) </li></ul><ul><li>Join or create a Group </li></ul><ul><li>Use Facebook events </li></ul><ul><li>Facebook applications - Slideshare </li></ul><ul><li>Advertise on Facebook </li></ul>6 th January 2010 www.outserveweb.com [email_address]
    18. 24. 200 Million Blogs
    19. 25. WHO? 6 th January 2010 www.outserveweb.com [email_address]
    20. 26. 6 th January 2010 www.outserveweb.com [email_address]
    21. 29. Fastest Growing Facebook group is women over 55 .
    22. 32. 6 th January 2010 www.outserveweb.com [email_address]
    23. 33. 6 th January 2010 www.outserveweb.com [email_address]
    24. 41. “ 65% of companies plan to increase their use of social media for internal communication in 2010”
    25. 44. 6 th January 2010 www.outserveweb.com [email_address] <ul><li>Business applications of social network analysis include: </li></ul><ul><li>Improving information flows/knowledge-sharing </li></ul><ul><li>Increasing innovative capacity </li></ul><ul><li>Removing blockages to career progression </li></ul><ul><li>Fast-track integration in mergers </li></ul><ul><li>Better corporate governance </li></ul><ul><li>Improving inter-organisational relationships </li></ul><ul><li>     </li></ul>
    26. 45. COMMUNICATION
    27. 46. 6 th January 2010 www.outserveweb.com [email_address] Text Message
    28. 47. MESSAGING CHAT NEWS FEED WALL
    29. 48. COMMUNITIES & PHR
    30. 55. 6 th January 2010 www.outserveweb.com [email_address]
    31. 57. Feedback Trends & Reputation
    32. 58. The NHS is 'Evil' and 'Orwellian'
    33. 70. TRENDS – REAL TIME
    34. 71. Collaboration & Building Teams
    35. 74. FEEDBACK Communication Collaboration Messages
    36. 75. 6 th January 2010 www.outserveweb.com [email_address]
    37. 76. Interested - External? <ul><li>Linkedin Profile </li></ul><ul><li>Twitter Account </li></ul><ul><li>Join a group (Facebook, Linkedin) </li></ul>6 th January 2010 www.outserveweb.com [email_address]
    38. 77. Interested – Internally? <ul><li>Wiki’s </li></ul><ul><li>Groups/Profiles </li></ul><ul><li>Forums </li></ul><ul><li>Blogging </li></ul><ul><li>Micro-blogging </li></ul>6 th January 2010 www.outserveweb.com [email_address]
    39. 78. Future <ul><li>Mobile/Smartphones/Tablets </li></ul><ul><li>Location Based Social Networking (GPS) </li></ul><ul><li>In Car </li></ul><ul><li>Google Goggles </li></ul><ul><li>Platforms (Google Wave) </li></ul><ul><li>Video </li></ul>6 th January 2010 www.outserveweb.com [email_address]
    40. 80. Thank You 6 th January 2010 www.outserveweb.com [email_address] Philip Oakley Technology Consultant Outserve Ltd <ul><li>www.outserveweb.com/blog </li></ul><ul><li>www.twitter.com/philoakley </li></ul><ul><li>www.linkedin.com/in/philoakley </li></ul>Blog
    41. 81. The future.. Wave 6 th January 2010 www.outserveweb.com [email_address]

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