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CIPD - Social Media Presentation

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  • 1. Social Media for BusinessSocial Media to Increase Your Profile and Sales
  • 2. Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley 2
  • 3. @PhilOakley from @OutserveWeb#CIPD #socialmedia
  • 4. Relationships
  • 5. Listening
  • 6. 3 Steps
  • 7. SEARCH LISTEN ENGAGE
  • 8. SEARCH LISTEN
  • 9. SEARCH LISTEN ENGAGE
  • 10. Your Goals
  • 11. Goals
  • 12. Listen
  • 13. SET GOALS
  • 14. Match OnlineActivities to Goals
  • 15. Right Tools..Right Places
  • 16. Authority &Credibility
  • 17. Paid Owned Earned
  • 18. In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media
  • 19. 2012 social media marketing industry reportGenerating more business exposure 85%Increased traffic 69%Improved search rankings 55%Generated Leads 58% http://www.socialmediaexaminer.com/report/
  • 20. Search#CIPD
  • 21. 4 Step Plan•Goal•Audience•Metrics•Tactics
  • 22. Metrics =Analytics
  • 23. Social Media Tracking
  • 24. Sentiment Analysis
  • 25. Integration
  • 26. Social CRM Tools
  • 27. Superhuman Strengths
  • 28. Social Media should be•Goal Oriented•Trackable•Integrated
  • 29. 7 tips for Invest in your profile Recommend People Ask for Recommendations Join Groups (UKITA) Ask and Answer questions Dont link for the sake of it Link to me - www.linkedin.com/in/philoakley
  • 30. 7 tips for Use a Twitter Client (Tweetdeck) Use Twitter Search/Google Realtime search Follow People Engage (otherwise dont bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
  • 31. 7 tips for Dont add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
  • 32. Thank YouPhilip OakleyTechnology ConsultantOutserve Ltdwww.outserveweb.com Blog www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb