Social Media for BusinessSocial Media to Increase Your Profile and Sales
Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley                               ...
@PhilOakley    from @OutserveWeb#CIPD #socialmedia
Relationships
Listening
3 Steps
SEARCH   LISTEN   ENGAGE
SEARCH   LISTEN
SEARCH   LISTEN   ENGAGE
Your Goals
Goals
Listen
SET GOALS
Match OnlineActivities to   Goals
Right Tools..Right Places
Authority   &Credibility
Paid Owned Earned
In 2010 Coca Cola cut ad spend  by 6.6% and invested more in          Social Media
2012 social media marketing      industry reportGenerating more business exposure                           85%Increased t...
Search#CIPD
4 Step Plan•Goal•Audience•Metrics•Tactics
Metrics   =Analytics
Social Media  Tracking
Sentiment Analysis
Integration
Social CRM Tools
Superhuman Strengths
Social Media should        be•Goal Oriented•Trackable•Integrated
7 tips for    Invest in your profile    Recommend People    Ask for Recommendations    Join Groups (UKITA)    Ask and...
7 tips for    Use a Twitter Client (Tweetdeck)    Use Twitter Search/Google Realtime search    Follow People    Engage...
7 tips for    Dont add friends for Business    Use Business & Fan Pages    Link Content (Twitter, Youtube, Blog posts)...
Thank YouPhilip OakleyTechnology ConsultantOutserve Ltdwww.outserveweb.com                        Blog   www.outserveweb.c...
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
CIPD - Social Media Presentation
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CIPD - Social Media Presentation

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CIPD - Social Media Presentation

  1. 1. Social Media for BusinessSocial Media to Increase Your Profile and Sales
  2. 2. Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley 2
  3. 3. @PhilOakley from @OutserveWeb#CIPD #socialmedia
  4. 4. Relationships
  5. 5. Listening
  6. 6. 3 Steps
  7. 7. SEARCH LISTEN ENGAGE
  8. 8. SEARCH LISTEN
  9. 9. SEARCH LISTEN ENGAGE
  10. 10. Your Goals
  11. 11. Goals
  12. 12. Listen
  13. 13. SET GOALS
  14. 14. Match OnlineActivities to Goals
  15. 15. Right Tools..Right Places
  16. 16. Authority &Credibility
  17. 17. Paid Owned Earned
  18. 18. In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media
  19. 19. 2012 social media marketing industry reportGenerating more business exposure 85%Increased traffic 69%Improved search rankings 55%Generated Leads 58% http://www.socialmediaexaminer.com/report/
  20. 20. Search#CIPD
  21. 21. 4 Step Plan•Goal•Audience•Metrics•Tactics
  22. 22. Metrics =Analytics
  23. 23. Social Media Tracking
  24. 24. Sentiment Analysis
  25. 25. Integration
  26. 26. Social CRM Tools
  27. 27. Superhuman Strengths
  28. 28. Social Media should be•Goal Oriented•Trackable•Integrated
  29. 29. 7 tips for Invest in your profile Recommend People Ask for Recommendations Join Groups (UKITA) Ask and Answer questions Dont link for the sake of it Link to me - www.linkedin.com/in/philoakley
  30. 30. 7 tips for Use a Twitter Client (Tweetdeck) Use Twitter Search/Google Realtime search Follow People Engage (otherwise dont bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
  31. 31. 7 tips for Dont add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
  32. 32. Thank YouPhilip OakleyTechnology ConsultantOutserve Ltdwww.outserveweb.com Blog www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb

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