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CIPD - Social Media Presentation

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    CIPD - Social Media Presentation CIPD - Social Media Presentation Presentation Transcript

    • Social Media for BusinessSocial Media to Increase Your Profile and Sales
    • Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley 2
    • @PhilOakley from @OutserveWeb#CIPD #socialmedia
    • Relationships
    • Listening
    • 3 Steps
    • SEARCH LISTEN ENGAGE
    • SEARCH LISTEN
    • SEARCH LISTEN ENGAGE
    • Your Goals
    • Goals
    • Listen
    • SET GOALS
    • Match OnlineActivities to Goals
    • Right Tools..Right Places
    • Authority &Credibility
    • Paid Owned Earned
    • In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media
    • 2012 social media marketing industry reportGenerating more business exposure 85%Increased traffic 69%Improved search rankings 55%Generated Leads 58% http://www.socialmediaexaminer.com/report/
    • Search#CIPD
    • 4 Step Plan•Goal•Audience•Metrics•Tactics
    • Metrics =Analytics
    • Social Media Tracking
    • Sentiment Analysis
    • Integration
    • Social CRM Tools
    • Superhuman Strengths
    • Social Media should be•Goal Oriented•Trackable•Integrated
    • 7 tips for Invest in your profile Recommend People Ask for Recommendations Join Groups (UKITA) Ask and Answer questions Dont link for the sake of it Link to me - www.linkedin.com/in/philoakley
    • 7 tips for Use a Twitter Client (Tweetdeck) Use Twitter Search/Google Realtime search Follow People Engage (otherwise dont bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
    • 7 tips for Dont add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
    • Thank YouPhilip OakleyTechnology ConsultantOutserve Ltdwww.outserveweb.com Blog www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb