Your SlideShare is downloading. ×
Social signals   jeff lancaster outrider
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social signals jeff lancaster outrider

806
views

Published on

Search engines like Google and Bing are looking at more and more social indicators in determining search rankings. This overview looks at some of the top contenders and ways you can take advantage of …

Search engines like Google and Bing are looking at more and more social indicators in determining search rankings. This overview looks at some of the top contenders and ways you can take advantage of this trend.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
806
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Leveraging Social Signals in Search
  • 2. Social Signals ‘Crystal Ball’ time
    SEOMoz: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
  • 3. Facebook ‘Shares’ is a more powerful signal now than many of us thought possible
    Source: SEOMozhttp://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
  • 4. Encourage Facebook users to ‘share’ your content
    Likes are great but ‘Shares’ are better…
  • 5. A Twitter account is now standard equipment
    ‘Tweets are the new links’
  • 6. Account Quality matters, “Author Authority”
    How many followers a tweeter has, who they follow, who follows them, and the authority of the tweeter are all taken into consideration.
    Source: SearchEngineLand Interview: Do you calculate whether a link should carry more weight depending on the person who tweets it? http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • 7. Build Relationships with high status Tweeters
    Start replying to their tweets, retweeting their stuff and engaging them directly if you think their content is of high quality. The more you engage with them, the more link opportunities, retweets and shares may open up for you.
  • 8. Use a Link Shortener that uses 301 Redirects
    Good ones include Bit.ly, Ow.ly (Hootsuite) and T.co (Twitter) – will properly pass link juice
  • 9. Ensure your site and content are EASILY shareable
    Via Like buttons (soon +1), Tweet this, RSS, Email, Facebook or Twitter comments, etc.
  • 10. Brands: Don’t Ignore your Website
    Tossing up a 15 page brochure site and expecting it to generate revenue isn’t going to cut it anymore.
  • 11. Youtube channels with large subscriber bases can send strong signals
  • 12. Google +1 enters the fray
    A new social signal that Google will no doubt add to their arsenal of ranking factors
  • 13. Questions?
    Jeff Lancaster
    416-342-6802
    jeff.lancaster@outrider.com
    @jefflancaster on Twitter