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Display Case Study

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Transcript

  • 1. The Benefits of Concurrent Display and Search
    Presented by:
    Katelyn Taylor, Account Manager
  • 2. Agenda
  • 3. methodology
    regional display test
  • 4. How we approached the branding challenge
  • 5. Results
    regional display test
  • 6. Display Campaign Achieved Strong Results
    Week 1
    Week 2
    Week 3
    Week 4
    Week 5
    Week 6
    Week 7
    Week 8
    Week 7
    Week 8
    The goal of the display campaign was to build brand awareness for [Client] in [Region] by displaying a large number of impressions to targeted users at a low CPM (cost per thousand impressions).
    XX,XXX,XXX impressions were delivered at a CPM of $X.XX over the course of two months.
  • 7. Display: Effective for Brand Building
  • 8. Display: Bottom Line Results
  • 9. Key takeaways
    display + paid search