The Benefits of Concurrent Display and Search<br />Presented by:<br />Katelyn Taylor, Account Manager<br />
Agenda<br />
methodology<br />regional display test<br />
How we approached the branding challenge<br />
Results<br />regional display test<br />
Display Campaign Achieved Strong Results<br />Week 1<br />Week 2<br />Week 3<br />Week 4<br />Week 5<br />Week 6<br />Week...
Display: Effective for Brand Building<br />
Display: Bottom Line Results<br />
Key takeaways<br />display + paid search<br />
Display Case Study
Display Case Study
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Display Case Study

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Display Case Study

  1. 1. The Benefits of Concurrent Display and Search<br />Presented by:<br />Katelyn Taylor, Account Manager<br />
  2. 2. Agenda<br />
  3. 3. methodology<br />regional display test<br />
  4. 4. How we approached the branding challenge<br />
  5. 5. Results<br />regional display test<br />
  6. 6. Display Campaign Achieved Strong Results<br />Week 1<br />Week 2<br />Week 3<br />Week 4<br />Week 5<br />Week 6<br />Week 7<br />Week 8<br />Week 7<br />Week 8<br />The goal of the display campaign was to build brand awareness for [Client] in [Region] by displaying a large number of impressions to targeted users at a low CPM (cost per thousand impressions).<br />XX,XXX,XXX impressions were delivered at a CPM of $X.XX over the course of two months.<br />
  7. 7. Display: Effective for Brand Building<br />
  8. 8. Display: Bottom Line Results<br />
  9. 9. Key takeaways<br />display + paid search<br />

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