New Rules of SEO 2010

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Keeping track of changing SEO trends since 2002 has been a challenge and this presentation highlights the key changes and what to expect going forward.

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New Rules of SEO 2010

  1. 1. The New Rules of SEO August 2010
  2. 2. What will be covered <ul><li>Introduction </li></ul><ul><li>History Lesson </li></ul><ul><li>SEO Trends </li></ul><ul><li>The Changing Results </li></ul><ul><li>The Near Future of SEO </li></ul><ul><li>Questions </li></ul>
  3. 3. SEO Overview <ul><li>The process of improving the visibility of a web site and its pages in search engines. </li></ul><ul><li>Code </li></ul><ul><li>Technology </li></ul><ul><li>Site Architecture </li></ul><ul><li>Content </li></ul><ul><li>Links </li></ul><ul><li>Keyword Targeting </li></ul><ul><li>Competitive Analyses </li></ul>
  4. 4. <ul><li>History Lesson </li></ul>experience relevance
  5. 5. Electronics Timeline <ul><li>Source: http://www.wired.com </li></ul>
  6. 6. Search Engine Timeline <ul><li>Source: Search Engine Journal </li></ul>
  7. 7. <ul><li>SEO Trends </li></ul>experience relevance
  8. 8. Global Google Market Share <ul><li>Source: Blog Herald </li></ul>
  9. 9. Google’s Changing Algorithm Source: SEOMoz
  10. 10. Changing SEO Trends Source: http://blog.greenlightsearch.com
  11. 11. <ul><li>The Changing Results </li></ul>experience relevance
  12. 12. Blended results. Includes News, Video, Blogs, Images. More comprehensive results. Google Universal – Overview 2007
  13. 13. Based on user activity and location. Focus is “user intent”. Users will be more qualified. No more top rankings. Focus on ROI, conversions & traffic. Google Personalisation – Overview 2008
  14. 14. More data. More everything. Google Sidebar – Overview 2010
  15. 15. Search results are now 50% fresher. Analyses the web in small portions and updates their index on a continuous basis. Faster and more comprehensive results. Google Caffeine – Overview 2010
  16. 16. <ul><li>SEO Trends </li></ul>experience relevance
  17. 17. Fresh and new content will be rewarded News & Twitter results will feature Peripheral content does play more of a role in rankings: Images, Video, & Social Google Caffeine – What Does It Mean?
  18. 18. Social Media Timeline Source: idfive
  19. 19. Guess who’s gaining market share?
  20. 20. <ul><li>The Near Future of SEO </li></ul>experience relevance
  21. 21. What this means for you - Diversify
  22. 22. SEO & Social Media Benefits SEO Social Media Own Digital Shelf Referring Traffic User Generate Content Incoming Links Reputation Management Create Brand evangelists Brand Awareness
  23. 23. <ul><li>Evian Babies Youtube Ad </li></ul>What this means for you, really – Diversify
  24. 24. Owning the Digital Shelf Over 2.5 million video views!
  25. 25. Increase Quality Inbound Links Over 8000 links in 2 months
  26. 26. <ul><li>The Crisis of Credit Visualized </li></ul>Source: http://crisisofcredit.com/ 4,890 Likes of the Video 2.1M Views of the Video 521 Comments
  27. 27. Owning the Digital Shelf
  28. 28. Leveraging Digital Assets as part of your SEO Strategy

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