ad:tech Sydney 2011- Opportunities within Mobile Location Marketing

What Are The RealOpportunities Within Mobile Location Marketing?

Getting consumers to your mobile apps or business location. What is location How do you get marketing and consumers finding who does this your business and benefit? mobile apps? Presented by Poorani Prithiviraj from Outrider

What’s mobile location marketing? “Using interactive wireless devices to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”. Source: Wikipedia

How did it all start… App Store Geo-targeting7M Members Check-in features

Who does location marketing benefit?Consumers Businesses• 38.9 million internet users • Brand visibility• 70% of 18-34 young male • Customer popularity internet users • Customer loyalty• 64% of 18-34 young female internet users • B2B through event marketing & reward• 43% of online Australians systems now own a smartphone Source: eMarketer, Young Men Lead Location-Based Service Adoption, 11 February 2011

Finding your businesses via mobile Social Networking App Stores Apps Search

What does the stats say… business opportunity!• 1/3 of all mobile queries already have local intent• 26% of social networkers participated in mobile social networking• 74% of users will download and launch an app and use it more than once.

What can you do to get found? Offer discount Foursqaure coupons Check-in Twitter and Facebook Page Social Google Use check-in updates Networking Latitude incentivesUse local search Update location,terms for mobile Website Facebook opening hours Localisation Places QR Codes, “Open Now” Local Mobile Google video/ feature Search Places photos, opening hours

Empowering location-based marketing via Google Places Search by category Android 1-click ratingReviews, Contact & Directions Personalised search results Google Maps built in Open Now Filter Google Hotpot

Contact Details Poorani Prithiviraj poorani.prithiviraj@outrider.com 02 8968 4000 www.outrider.com.au facebook.com/outrideraustralialinkedin.com/company/outrider-australia

ad:tech Sydney 2011- Opportunities within Mobile Location Marketing

by Outrider Australia on Mar 16, 2011

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ad:tech Sydney 2011- Opportunities within Mobile Location Marketing — Presentation Transcript