Your SlideShare is downloading. ×
ad:tech Sydney 2011- Opportunities within Mobile Location Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

ad:tech Sydney 2011- Opportunities within Mobile Location Marketing

973
views

Published on

Outrider Australia speaks at ad:tech Sydney 2011 about the latest opportunities for mobile location marketing from mobile applications, creating a localised presence on social networks, to conducting …

Outrider Australia speaks at ad:tech Sydney 2011 about the latest opportunities for mobile location marketing from mobile applications, creating a localised presence on social networks, to conducting SEO to help users find your business on mobile.


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
973
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What Are The RealOpportunities Within Mobile Location Marketing?
  • 2. Getting consumers to your mobile apps or business location. What is location How do you get marketing and consumers finding who does this your business and benefit? mobile apps? Presented by Poorani Prithiviraj from Outrider
  • 3. What’s mobile location marketing? “Using interactive wireless devices to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”. Source: Wikipedia
  • 4. How did it all start… App Store Geo-targeting7M Members Check-in features
  • 5. Who does location marketing benefit?Consumers Businesses• 38.9 million internet users • Brand visibility• 70% of 18-34 young male • Customer popularity internet users • Customer loyalty• 64% of 18-34 young female internet users • B2B through event marketing & reward• 43% of online Australians systems now own a smartphone Source: eMarketer, Young Men Lead Location-Based Service Adoption, 11 February 2011
  • 6. Finding your businesses via mobile Social Networking App Stores Apps Search
  • 7. What does the stats say… business opportunity!• 1/3 of all mobile queries already have local intent• 26% of social networkers participated in mobile social networking• 74% of users will download and launch an app and use it more than once.
  • 8. What can you do to get found? Offer discount Foursqaure coupons Check-in Twitter and Facebook Page Social Google Use check-in updates Networking Latitude incentivesUse local search Update location,terms for mobile Website Facebook opening hours Localisation Places QR Codes, “Open Now” Local Mobile Google video/ feature Search Places photos, opening hours
  • 9. Empowering location-based marketing via Google Places Search by category Android 1-click ratingReviews, Contact & Directions Personalised search results Google Maps built in Open Now Filter Google Hotpot
  • 10. Contact Details Poorani Prithiviraj poorani.prithiviraj@outrider.com 02 8968 4000 www.outrider.com.au facebook.com/outrideraustralialinkedin.com/company/outrider-australia