adtech Sydney 2011 - Google Places Training

Impact of Local Search and Google Places to SEO
March 2011

Agenda
What is Google Places?
Where can you find Google Maps?
Empowering Local Search
Getting your business listed...
How to optimise your Google Places listings
Key Takeaways
2

3
What is ?

Google Places…Where your Business is located!
4
“Google Maps is a way of organizing the world's information geographically“
Lars Rasmussen

“The Place Browser”.. Michael Jones
5
Google Places defined by
Michael Jones - "Google Chief Technology Advocate Charge with Advancing the Technology to Organise the World's Information and Make it Universally Accessible and Useful“
“…It’s not just a map of Darling Harbour, it’s the gateway to all the world’s information about the Darling Harbour.. including photos people have taken, videos, restaurant menus and everything..in that sense it’s a browser for a place..the names of places is just the starting point!...”
Source: ABC Radio – Maps Part Two (16/09/2010)

Getting to Know Google Places
6

Evolution of Google Places
7
Hotpot!! (NEW)
June 2005
June
2009
April 2010
April 2009
April 2010
Oct 2009
April
2005
Sept 2004
April 2010
Jan
2008
Feb 2005
Source: http://www.a1smallbizonline.com/local-search-marketing/short-history-of-google-places/

8
Where can you find Google Maps?

Google Places can be found via…
9

Dominate the SERPs with Google Places
10
17% of Google SERPs shows Google Maps.
Source: Comscore

11
Source: Marketing Pilgrim

Google Maps on Mobile
12
100 Million Monthly Users
3x more searches on maps a day

Google Street View
13

14
Empowering Local Search

Benefits of Local Search
15
90% of consumers purchase near where they live.
86% of all local searches are online instead of traditional mediums (Yellow Pages)
90% of local searches result in offline activity

Local Search & Google Places for Businesses
16
Source: Netapps Consulting
Strong search presence comprised of Paid Search,Google Maps & SEO

17
Getting Your Business Listed

Google Places - Markers
March 11
PAID
LOCAL
BUSINESSRESULTS
ORGANIC
18

Google Tags – Branded Icons
19
84% more actions on Google Places
10% more clicks from tags
Source: Google Tags

Signup for a Google Places Account
Sign Up using a business email or Gmail account
20

Creating A Single Business Listing
21

23
Creating A Single Business Listing

Creating Multiple Business Listings
24

Create Bulk Upload file
Additional Attributes to Consider:
Mobile_Phone
Fax_Phone
Home_Page – provide the URL of the website
Email – provide an email address as a call-to-action
Hours - dayOfWeek:hh:mm:AMorPM:hh:mm:AMorPM
Payment_Type
Categories – choose up to 5 categories from Google Categories
Source: Optional Business Location Bulk Upload Attributes
25

Example Bulk Upload file
26

What Happens after Submission?
27

How to verify a listing?
Google Place’s bulk listings verification form should be used:
28

29
How to optimise your Google Places listings

Optimising Your Places Listings
30

Google Places Insights
31

32
Key Takeaways

Key Takeways
Create Google Placesaccount.
Extract locations & optional attributes information for bulk upload.
Upload locations & optional attributes information in prescribed format.
Verify bulk listings via web form.
Optimise listingsto specific retailer locations with images, videos and specific calls-to-action.
Maintain the Google Places account with the addition of new outlets and ensuring all information is up-to-date.
33

Google Places done right!
34

36
For more information, contact:
PooraniPrithiviraj
Outrider Australia
poorani.prithiviraj@outrider.com
02 8968 4000
http://www.outrider.com.au

adtech Sydney 2011 - Google Places Training

by Outrider Australia on Mar 16, 2011

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adtech Sydney 2011 - Google Places Training — Presentation Transcript

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