adtech Sydney 2011 - Google Places TrainingPresentation Transcript
Impact of Local Search and Google Places to SEO March 2011
What is Google Places?
Where can you find Google Maps?
Empowering Local Search
Getting your business listed...
How to optimise your Google Places listings
3 What is ?
Google Places…Where your Business is located! 4 “Google Maps is a way of organizing the world's information geographically“ Lars Rasmussen
“The Place Browser”.. Michael Jones 5 Google Places defined by Michael Jones - "Google Chief Technology Advocate Charge with Advancing the Technology to Organise the World's Information and Make it Universally Accessible and Useful“ “…It’s not just a map of Darling Harbour, it’s the gateway to all the world’s information about the Darling Harbour.. including photos people have taken, videos, restaurant menus and everything..in that sense it’s a browser for a place..the names of places is just the starting point!...” Source: ABC Radio – Maps Part Two (16/09/2010)
Getting to Know Google Places 6
Evolution of Google Places 7 Hotpot!! (NEW) June 2005 June 2009 April 2010 April 2009 April 2010 Oct 2009 April 2005 Sept 2004 April 2010 Jan 2008 Feb 2005 Source: http://www.a1smallbizonline.com/local-search-marketing/short-history-of-google-places/
8 Where can you find Google Maps?
Google Places can be found via… 9
Dominate the SERPs with Google Places 10 17% of Google SERPs shows Google Maps. Source: Comscore
11 Source: Marketing Pilgrim
Google Maps on Mobile 12 100 Million Monthly Users 3x more searches on maps a day
Google Street View 13
14 Empowering Local Search
Benefits of Local Search 15 90% of consumers purchase near where they live. 86% of all local searches are online instead of traditional mediums (Yellow Pages) 90% of local searches result in offline activity
Local Search & Google Places for Businesses 16 Source: Netapps Consulting Strong search presence comprised of Paid Search,Google Maps & SEO
17 Getting Your Business Listed
Google Places - Markers March 11 PAID LOCAL BUSINESSRESULTS ORGANIC 18
Google Tags – Branded Icons 19 84% more actions on Google Places 10% more clicks from tags Source: Google Tags
Signup for a Google Places Account Sign Up using a business email or Gmail account 20
Creating A Single Business Listing 21
23 Creating A Single Business Listing
Creating Multiple Business Listings 24
Create Bulk Upload file Additional Attributes to Consider:
Home_Page – provide the URL of the website
Email – provide an email address as a call-to-action
Hours - dayOfWeek:hh:mm:AMorPM:hh:mm:AMorPM
Categories – choose up to 5 categories from Google Categories
Source: Optional Business Location Bulk Upload Attributes 25
Example Bulk Upload file 26
What Happens after Submission? 27
How to verify a listing?
Google Place’s bulk listings verification form should be used:
29 How to optimise your Google Places listings
Optimising Your Places Listings 30
Google Places Insights 31
32 Key Takeaways
Key Takeways Create Google Placesaccount. Extract locations & optional attributes information for bulk upload. Upload locations & optional attributes information in prescribed format. Verify bulk listings via web form. Optimise listingsto specific retailer locations with images, videos and specific calls-to-action. Maintain the Google Places account with the addition of new outlets and ensuring all information is up-to-date. 33
Google Places done right! 34
36 For more information, contact: PooraniPrithiviraj Outrider Australia firstname.lastname@example.org 02 8968 4000 http://www.outrider.com.au