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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Google Places…Where your Business is located! 4 “Google Maps is a way of organizing the world's information geographically“ Lars Rasmussen
“The Place Browser”.. Michael Jones 5 Google Places defined by Michael Jones - "Google Chief Technology Advocate Charge with Advancing the Technology to Organise the World's Information and Make it Universally Accessible and Useful“ “…It’s not just a map of Darling Harbour, it’s the gateway to all the world’s information about the Darling Harbour.. including photos people have taken, videos, restaurant menus and everything..in that sense it’s a browser for a place..the names of places is just the starting point!...” Source: ABC Radio – Maps Part Two (16/09/2010)
Evolution of Google Places 7 Hotpot!! (NEW) June 2005 June 2009 April 2010 April 2009 April 2010 Oct 2009 April 2005 Sept 2004 April 2010 Jan 2008 Feb 2005 Source: http://www.a1smallbizonline.com/local-search-marketing/short-history-of-google-places/
Benefits of Local Search 15 90% of consumers purchase near where they live. 86% of all local searches are online instead of traditional mediums (Yellow Pages) 90% of local searches result in offline activity
Local Search & Google Places for Businesses 16 Source: Netapps Consulting Strong search presence comprised of Paid Search,Google Maps & SEO
Key Takeways Create Google Placesaccount. Extract locations & optional attributes information for bulk upload. Upload locations & optional attributes information in prescribed format. Verify bulk listings via web form. Optimise listingsto specific retailer locations with images, videos and specific calls-to-action. Maintain the Google Places account with the addition of new outlets and ensuring all information is up-to-date. 33