Impact of Local Search and Google Places to SEO<br />March 2011<br />
Agenda<br /><ul><li>What is Google Places?
Where can you find Google Maps?
Empowering Local Search
Getting your business listed...
How to optimise your Google Places listings
3<br />What is                     ?<br />
Google Places…Where your Business is located!<br />4<br />“Google Maps is a way of organizing the world's information geog...
“The Place Browser”.. Michael Jones<br />5<br />Google Places defined by <br />Michael Jones  - "Google Chief Technology A...
Getting to Know Google Places<br />6<br />
Evolution of Google Places<br />7<br />Hotpot!! (NEW)<br />June 2005<br />June<br />2009<br />April 2010<br />April 2009<b...
8<br />Where can you find Google Maps?<br />
Google Places can be found via…<br />9<br />
Dominate the SERPs with Google Places<br />10<br />17% of Google SERPs shows Google Maps.<br />Source: Comscore<br />
11<br />Source: Marketing Pilgrim<br />
Google Maps on Mobile <br />12<br />100 Million Monthly Users<br />3x more searches on maps a day<br />
Google Street View<br />13<br />
14<br />Empowering Local Search<br />
Benefits of Local Search<br />15<br />90% of consumers purchase near where they live.<br />86% of all local searches are o...
Local Search & Google Places for Businesses<br />16<br />Source: Netapps Consulting<br />Strong search presence comprised ...
17<br />Getting Your Business Listed<br />
Google Places - Markers<br />March 11<br />PAID<br />LOCAL<br />BUSINESSRESULTS<br />ORGANIC<br />18<br />
Google Tags – Branded Icons<br />19<br />84% more actions on Google Places<br />10% more clicks from tags<br />Source: Goo...
Signup for a Google Places Account<br />Sign Up using a business email or Gmail account<br />20<br />
Creating A Single Business Listing<br />21<br />
22<br />22<br />
23<br />Creating A Single Business Listing<br />
Creating Multiple Business Listings<br />24<br />
Create Bulk Upload file<br />Additional Attributes to Consider:<br /><ul><li>Mobile_Phone
Fax_Phone
Home_Page – provide the URL of the website
 Email – provide an email address as a call-to-action
 Hours - dayOfWeek:hh:mm:AMorPM:hh:mm:AMorPM
Payment_Type
 Categories – choose up to 5 categories from Google Categories</li></ul>Source: Optional Business Location Bulk Upload Att...
Example Bulk Upload file<br />26<br />
What Happens after Submission?<br />27<br />
How to verify a listing?<br /><ul><li>Google Place’s bulk listings verification form should be used:</li></ul>28<br />
29<br />How to optimise your Google Places listings<br />
Optimising Your Places Listings<br />30<br />
Google Places Insights<br />31<br />
32<br />Key Takeaways<br />
Key Takeways<br />Create Google Placesaccount.<br />Extract locations & optional attributes information for bulk upload.<b...
Google Places done right!<br />34<br />
35<br />
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adtech Sydney 2011 - Google Places Training

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  • * Driving force behind Google Earth and Google Mapshttp://mpegmedia.abc.net.au/rn/podcast/extra/2010/fte_20100916_jones.mp3
  • adtech Sydney 2011 - Google Places Training

    1. 1. Impact of Local Search and Google Places to SEO<br />March 2011<br />
    2. 2. Agenda<br /><ul><li>What is Google Places?
    3. 3. Where can you find Google Maps?
    4. 4. Empowering Local Search
    5. 5. Getting your business listed...
    6. 6. How to optimise your Google Places listings
    7. 7. Key Takeaways</li></ul>2<br />
    8. 8. 3<br />What is ?<br />
    9. 9. Google Places…Where your Business is located!<br />4<br />“Google Maps is a way of organizing the world's information geographically“<br />Lars Rasmussen<br />
    10. 10. “The Place Browser”.. Michael Jones<br />5<br />Google Places defined by <br />Michael Jones - "Google Chief Technology Advocate Charge with Advancing the Technology to Organise the World's Information and Make it Universally Accessible and Useful“<br />“…It’s not just a map of Darling Harbour, it’s the gateway to all the world’s information about the Darling Harbour.. including photos people have taken, videos, restaurant menus and everything..in that sense it’s a browser for a place..the names of places is just the starting point!...”<br />Source: ABC Radio – Maps Part Two (16/09/2010)<br />
    11. 11. Getting to Know Google Places<br />6<br />
    12. 12. Evolution of Google Places<br />7<br />Hotpot!! (NEW)<br />June 2005<br />June<br />2009<br />April 2010<br />April 2009<br />April 2010<br />Oct 2009<br />April<br />2005<br />Sept 2004<br />April 2010<br />Jan<br />2008<br />Feb 2005<br />Source: http://www.a1smallbizonline.com/local-search-marketing/short-history-of-google-places/<br />
    13. 13. 8<br />Where can you find Google Maps?<br />
    14. 14. Google Places can be found via…<br />9<br />
    15. 15. Dominate the SERPs with Google Places<br />10<br />17% of Google SERPs shows Google Maps.<br />Source: Comscore<br />
    16. 16. 11<br />Source: Marketing Pilgrim<br />
    17. 17. Google Maps on Mobile <br />12<br />100 Million Monthly Users<br />3x more searches on maps a day<br />
    18. 18. Google Street View<br />13<br />
    19. 19. 14<br />Empowering Local Search<br />
    20. 20. Benefits of Local Search<br />15<br />90% of consumers purchase near where they live.<br />86% of all local searches are online instead of traditional mediums (Yellow Pages)<br />90% of local searches result in offline activity<br />
    21. 21. Local Search & Google Places for Businesses<br />16<br />Source: Netapps Consulting<br />Strong search presence comprised of Paid Search,Google Maps & SEO<br />
    22. 22. 17<br />Getting Your Business Listed<br />
    23. 23. Google Places - Markers<br />March 11<br />PAID<br />LOCAL<br />BUSINESSRESULTS<br />ORGANIC<br />18<br />
    24. 24. Google Tags – Branded Icons<br />19<br />84% more actions on Google Places<br />10% more clicks from tags<br />Source: Google Tags<br />
    25. 25. Signup for a Google Places Account<br />Sign Up using a business email or Gmail account<br />20<br />
    26. 26. Creating A Single Business Listing<br />21<br />
    27. 27. 22<br />22<br />
    28. 28. 23<br />Creating A Single Business Listing<br />
    29. 29. Creating Multiple Business Listings<br />24<br />
    30. 30. Create Bulk Upload file<br />Additional Attributes to Consider:<br /><ul><li>Mobile_Phone
    31. 31. Fax_Phone
    32. 32. Home_Page – provide the URL of the website
    33. 33. Email – provide an email address as a call-to-action
    34. 34. Hours - dayOfWeek:hh:mm:AMorPM:hh:mm:AMorPM
    35. 35. Payment_Type
    36. 36. Categories – choose up to 5 categories from Google Categories</li></ul>Source: Optional Business Location Bulk Upload Attributes<br />25<br />
    37. 37. Example Bulk Upload file<br />26<br />
    38. 38. What Happens after Submission?<br />27<br />
    39. 39. How to verify a listing?<br /><ul><li>Google Place’s bulk listings verification form should be used:</li></ul>28<br />
    40. 40. 29<br />How to optimise your Google Places listings<br />
    41. 41. Optimising Your Places Listings<br />30<br />
    42. 42. Google Places Insights<br />31<br />
    43. 43. 32<br />Key Takeaways<br />
    44. 44. Key Takeways<br />Create Google Placesaccount.<br />Extract locations & optional attributes information for bulk upload.<br />Upload locations & optional attributes information in prescribed format.<br />Verify bulk listings via web form.<br />Optimise listingsto specific retailer locations with images, videos and specific calls-to-action.<br />Maintain the Google Places account with the addition of new outlets and ensuring all information is up-to-date.<br />33<br />
    45. 45. Google Places done right!<br />34<br />
    46. 46. 35<br />
    47. 47. 36<br />For more information, contact:<br />PooraniPrithiviraj<br />Outrider Australia<br />poorani.prithiviraj@outrider.com<br />02 8968 4000<br />http://www.outrider.com.au<br />

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