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25 Tips to Use LinkedIn to Get a (Better) Job
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25 Tips to Use LinkedIn to Get a (Better) Job

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Covers the whole cycle from career planning, to applying and preparing for the interview using LinkedIn

Covers the whole cycle from career planning, to applying and preparing for the interview using LinkedIn

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  • Techie vs. FuzzieFull-time vs. InternshipLocal vs. US vs. International5000Has LinkedIn profile? With recommendation?Tweets or LinkedIn updates?Search LinkedIn byperson‘s name?Other type of search (position, company, keyword, etc.)?

25 Tips to Use LinkedIn to Get a (Better) Job 25 Tips to Use LinkedIn to Get a (Better) Job Presentation Transcript

  • Agenda
    LinkedIn network overview in two slides
    25 Ways to use LinkedIn to get a (better) job
    Plan your career
    Learn about companies, skills, etc.
    Do your research
    Find those all-important inside connections
    Quickly filter down to make your target list
    Let your network help you
    Getting lucky . . . with LinkedIn
    Ways to go outbound
    Prep for the interview
    Your questions -- your searches
  • Anaysis of LinkedIn Profile Views
    • 73 percent of Fortune 100 companies use LinkedIn for corporate recruiting
    • Members who fill in their employment history are 12 times more likely to their profile viewed
    • Members who fill in their education details are eight times more likely to be viewed by a recruiter and seven times more likely to be viewed in general
  • 25 Ways to Use LinkedIn to Get a (Better) Job
    Research career paths
    Look at the career progression of people who currently have the kind of job you’d like to have in 5-10 years
    See who employs people like you
    Search for people with the same job titles and in same region/industry to see who is employing people like you
    Explore “viewers of this profile also viewed”
    Check for shared connections, education, groups, interests, etc.
    Learn by joining professional groups
    Look at discussions, profiles of members and jobs posted
    Follow interesting discussions and people
    Contribute valuable discussions/comments and share news/jobs
    Contact people who may be able to help you with your next step
    What kind of group can you NOT find?
  • Do Your Research
    Learn about interesting/required skills
    Find trends and related skills, companies, jobs, etc.
    Find local companies where employees are talking about these skills
    See which of your friends know people who are hiring
    Search by desired salary
    In particular, check student jobs
    Relevant jobs are often also listed in groups
    Most people end up getting their job through a connection
    Give yourself some latitude in the job titles you are looking for and focus on what is available in your second degree
    Find relevant companies where your contacts know people
    You can filter companies by size, industry and location
    Be sure to offer something of value when requesting an introduction
    They may just create a job for you
  • Leverage the Network You Already Have
    Be connected to your work network
    Check to see which contacts are on LinkedIn
    Check for classmates & former work colleagues
    People You May Know & friends of friends
    Stay top of mind among your LinkedIn connections
    Share news/resource/quote, like/comment updates of contacts
    Update position descriptions, summary, skills, etc.
    Give/get recommendations
    Ask/answer questions, create/comment on a poll
    Join groups, start/participate in discussions (esp. in open groups)
    Stay in touch via email – create lists by tagging connections
    For fun: analyze your network
    Identify your “groups”
    See who connects or infiltrates another group
  • Let Opportunity Find (and Contact) You
    Be found by recruiters and hiring managers
    Use the resume importer to start
    Include keywords recruiters or hiring managers are searching for
    Search for those keywords and learn from who comes up on top
    Create profile in multiple languages
    Get headline, connections, groups and photo right to convert appearance in search results to profile views (also industry/location)
    To convert profile views into opportunities, include recommendations, skills, languages, certifications, patents, publications, etc.
    Use recommendations so people pick you from the results
    Request recommendations from people you have worked with
    Or just give them a recommendation, and they may return the favor
    Recommendations from managers are ideal
  • Bling Out Your Profile
    Generate your resume from your profile
    Show your expertise
    Answer some questions to highlight your expertise
    If the person asking the question selects your answer as best, you get a module on your profile showcasing your areas of expertise
    Fortify your profile with applications
    Add presentations you have given, PDFs of your work, videos, books you are reading, latest tweets/blog posts, trips, events, etc.
    Put your best foot forward in search engines
    Your LinkedIn profile will often be the first results
    Put your who name into the vanity URL of your public profile
    Add more info to your public profile
  • Do the Full-Court Press
    Target hiring managers with an ad
    You can target specifc companies and titles
    You can also target location, function, seniority, company size, etc.
    Easy to test different ad variations
    You can set it up that you only pay when they click
    Consider an upgrade
    Move to top of list as featured applicant & display job seeker badge
    Make it easy for anyone to contact you
    See more people who visited your profile and more information about people outside of your network
    Save profiles, add notes and organize people to contact into folders
    10
  • Use Your Connections Anywhere
    Check who viewed your profile
    Even if not always see exact person, easy to match up with places where you applied
    See if your profile is coming up for the right kinds of people searching on LinkedIn
    Visit the profiles of recruiters and hiring managers
    Be sure to turn on your name and headline in the visibility setting, so they can see your profile and contact you if interested
    Find inside connections on Simply Hired
    Like on LinkedIn, but for jobs not listed on LinkedIn
    Can also leverage Facebook contacts
    Find inside connections on HotJobs, Monster, Craigslist, etc.
    Brings the power of your network to jobs listed on job boards
  • Know More than Employees about their Company
    Check LinkedIn company pages (example Evernote)
    See which companies and univesities company hires from
    See how employees break down by work experience, degrees, function, location, etc.
    See headcount growth (by department)
    Check out product and career pages (example LinkedIn)
    Follow companies to easily stay up to date with new job listings, new hires, company updates, etc.
    See for which companies employees are leaving (example Facebook)
    See related companies and employees who left the company
    To maximize chances of current or former employee talking with you, approach via common connection
    Remember: the more of your work contacts you are connected to, the more insiders will be just an introduction away
  • Prepare to Turn Down Offers
    Prepare for the interview
    See what people are saying about the company via Company Buzz
    Check who at company looked at your profile
    Browse profiles of interviewers
    Even if just get one name, can check out related profiles
    See what employees are talking about (example Google)
    Don’t forget to look up and contact who used to have this job and no longer works at the company
    Research your future boss
    Talk to people who have worked for you future boss
    If are premium member, use reference search
  • 40 Links To a (Better) Job
    http://www.linkedin.com/careerexplorer
    http://www.linkedin.com/search
    http://www.linkedin.com/groupsDirectory?recommendations=
    http://www.linkedin.com/groupsDirectory
    http://www.linkedin.com/skills/
    http://www.linkedin.com/signal/
    http://www.linkedin.com/jobs?search=
    http://www.linkedin.com/studentjobs
    http://www.linkedin.com/csearch/results
    https://www.linkedin.com/fetch/importAndInvite
    http://www.linkedin.com/edurec?display=
    http://www.linkedin.com/reconnect?displayCategories=
    http://www.linkedin.com/pymk-results
    http://www.linkedin.com/profile/connections?id=1210
    http://www.linkedin.com/home
    http://www.linkedin.com/bookmarklet
    http://polls.linkedin.com
    http://www.linkedin.com/connections
    http://www.linkedin.com/profile/edit
    http://swarm.linkedinlabs.com/
  • Who Knew LinkedIn Had All this Stuff???
    http://www.linkedin.com/profile/edit-profile-in-another-language
    http://www.linkedin.com/references
    http://resume.linkedinlabs.com/
    http://www.linkedin.com/searchAnswers
    http://www.linkedin.com/static?key=application_directory
    http://www.linkedin.com/profile/public-profile-settings
    https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility
    https://www.linkedin.com/ads/
    http://www.linkedin.com/jobseeker
    http://www.linkedin.com/wvmx/profile
    http://www.simplyhired.com/a/jobs/list/q-google/fcn-Google
    http://www.linkedin.com/static?key=jobsinsider_download
    http://www.linkedin.com/company/evernote
    http://www.linkedin.com/company/facebook/statistics
    http://buzz.linkedin.com
    http://www.linkedin.com/profile/view
    http://www.linkedin.com/rs
    http://inmaps.linkedinlabs.com/
    http://www.linkedin.com/outlook
    http://www.linkedin.com/mobile