25 Tips to Use LinkedIn to Get a (Better) Job

Agenda
LinkedIn network overview in two slides
25 Ways to use LinkedIn to get a (better) job
Plan your career
Learn about companies, skills, etc.
Do your research
Find those all-important inside connections
Quickly filter down to make your target list
Let your network help you
Getting lucky . . . with LinkedIn
Ways to go outbound
Prep for the interview
Your questions -- your searches

Anaysis of LinkedIn Profile Views
73 percent of Fortune 100 companies use LinkedIn for corporate recruiting
Members who fill in their employment history are 12 times more likely to their profile viewed
Members who fill in their education details are eight times more likely to be viewed by a recruiter and seven times more likely to be viewed in general

25 Ways to Use LinkedIn to Get a (Better) Job
Research career paths
Look at the career progression of people who currently have the kind of job you’d like to have in 5-10 years
See who employs people like you
Search for people with the same job titles and in same region/industry to see who is employing people like you
Explore “viewers of this profile also viewed”
Check for shared connections, education, groups, interests, etc.
Learn by joining professional groups
Look at discussions, profiles of members and jobs posted
Follow interesting discussions and people
Contribute valuable discussions/comments and share news/jobs
Contact people who may be able to help you with your next step
What kind of group can you NOT find?

Do Your Research
Learn about interesting/required skills
Find trends and related skills, companies, jobs, etc.
Find local companies where employees are talking about these skills
See which of your friends know people who are hiring
Search by desired salary
In particular, check student jobs
Relevant jobs are often also listed in groups
Most people end up getting their job through a connection
Give yourself some latitude in the job titles you are looking for and focus on what is available in your second degree
Find relevant companies where your contacts know people
You can filter companies by size, industry and location
Be sure to offer something of value when requesting an introduction
They may just create a job for you

Leverage the Network You Already Have
Be connected to your work network
Check to see which contacts are on LinkedIn
Check for classmates & former work colleagues
People You May Know & friends of friends
Stay top of mind among your LinkedIn connections
Share news/resource/quote, like/comment updates of contacts
Update position descriptions, summary, skills, etc.
Give/get recommendations
Ask/answer questions, create/comment on a poll
Join groups, start/participate in discussions (esp. in open groups)
Stay in touch via email – create lists by tagging connections
For fun: analyze your network
Identify your “groups”
See who connects or infiltrates another group

Let Opportunity Find (and Contact) You
Be found by recruiters and hiring managers
Use the resume importer to start
Include keywords recruiters or hiring managers are searching for
Search for those keywords and learn from who comes up on top
Create profile in multiple languages
Get headline, connections, groups and photo right to convert appearance in search results to profile views (also industry/location)
To convert profile views into opportunities, include recommendations, skills, languages, certifications, patents, publications, etc.
Use recommendations so people pick you from the results
Request recommendations from people you have worked with
Or just give them a recommendation, and they may return the favor
Recommendations from managers are ideal

Bling Out Your Profile
Generate your resume from your profile
Show your expertise
Answer some questions to highlight your expertise
If the person asking the question selects your answer as best, you get a module on your profile showcasing your areas of expertise
Fortify your profile with applications
Add presentations you have given, PDFs of your work, videos, books you are reading, latest tweets/blog posts, trips, events, etc.
Put your best foot forward in search engines
Your LinkedIn profile will often be the first results
Put your who name into the vanity URL of your public profile
Add more info to your public profile

Do the Full-Court Press
Target hiring managers with an ad
You can target specifc companies and titles
You can also target location, function, seniority, company size, etc.
Easy to test different ad variations
You can set it up that you only pay when they click
Consider an upgrade
Move to top of list as featured applicant & display job seeker badge
Make it easy for anyone to contact you
See more people who visited your profile and more information about people outside of your network
Save profiles, add notes and organize people to contact into folders
10

Use Your Connections Anywhere
Check who viewed your profile
Even if not always see exact person, easy to match up with places where you applied
See if your profile is coming up for the right kinds of people searching on LinkedIn
Visit the profiles of recruiters and hiring managers
Be sure to turn on your name and headline in the visibility setting, so they can see your profile and contact you if interested
Find inside connections on Simply Hired
Like on LinkedIn, but for jobs not listed on LinkedIn
Can also leverage Facebook contacts
Find inside connections on HotJobs, Monster, Craigslist, etc.
Brings the power of your network to jobs listed on job boards

Know More than Employees about their Company
Check LinkedIn company pages (example Evernote)
See which companies and univesities company hires from
See how employees break down by work experience, degrees, function, location, etc.
See headcount growth (by department)
Check out product and career pages (example LinkedIn)
Follow companies to easily stay up to date with new job listings, new hires, company updates, etc.
See for which companies employees are leaving (example Facebook)
See related companies and employees who left the company
To maximize chances of current or former employee talking with you, approach via common connection
Remember: the more of your work contacts you are connected to, the more insiders will be just an introduction away

Prepare to Turn Down Offers
Prepare for the interview
See what people are saying about the company via Company Buzz
Check who at company looked at your profile
Browse profiles of interviewers
Even if just get one name, can check out related profiles
See what employees are talking about (example Google)
Don’t forget to look up and contact who used to have this job and no longer works at the company
Research your future boss
Talk to people who have worked for you future boss
If are premium member, use reference search

40 Links To a (Better) Job
http://www.linkedin.com/careerexplorer
http://www.linkedin.com/search
http://www.linkedin.com/groupsDirectory?recommendations=
http://www.linkedin.com/groupsDirectory
http://www.linkedin.com/skills/
http://www.linkedin.com/signal/
http://www.linkedin.com/jobs?search=
http://www.linkedin.com/studentjobs
http://www.linkedin.com/csearch/results
https://www.linkedin.com/fetch/importAndInvite
http://www.linkedin.com/edurec?display=
http://www.linkedin.com/reconnect?displayCategories=
http://www.linkedin.com/pymk-results
http://www.linkedin.com/profile/connections?id=1210
http://www.linkedin.com/home
http://www.linkedin.com/bookmarklet
http://polls.linkedin.com
http://www.linkedin.com/connections
http://www.linkedin.com/profile/edit
http://swarm.linkedinlabs.com/

Who Knew LinkedIn Had All this Stuff???
http://www.linkedin.com/profile/edit-profile-in-another-language
http://www.linkedin.com/references
http://resume.linkedinlabs.com/
http://www.linkedin.com/searchAnswers
http://www.linkedin.com/static?key=application_directory
http://www.linkedin.com/profile/public-profile-settings
https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility
https://www.linkedin.com/ads/
http://www.linkedin.com/jobseeker
http://www.linkedin.com/wvmx/profile
http://www.simplyhired.com/a/jobs/list/q-google/fcn-Google
http://www.linkedin.com/static?key=jobsinsider_download
http://www.linkedin.com/company/evernote
http://www.linkedin.com/company/facebook/statistics
http://buzz.linkedin.com
http://www.linkedin.com/profile/view
http://www.linkedin.com/rs
http://inmaps.linkedinlabs.com/
http://www.linkedin.com/outlook
http://www.linkedin.com/mobile

25 Tips to Use LinkedIn to Get a (Better) Job

by outloutl on Feb 13, 2010

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25 Tips to Use LinkedIn to Get a (Better) Job — Presentation Transcript

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