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25 Tips to Use LinkedIn to Get a (Better) Job
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25 Tips to Use LinkedIn to Get a (Better) Job

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Covers the whole cycle from career planning, to applying and preparing for the interview using LinkedIn

Covers the whole cycle from career planning, to applying and preparing for the interview using LinkedIn

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  • Techie vs. FuzzieFull-time vs. InternshipLocal vs. US vs. International<20 employees vs. 21-99 people vs. 100-999 people vs. 1000-5000 vs. >5000Has LinkedIn profile? With recommendation?Tweets or LinkedIn updates?Search LinkedIn byperson‘s name?Other type of search (position, company, keyword, etc.)?
  • Transcript

    • 1. Agenda
      LinkedIn network overview in two slides
      25 Ways to use LinkedIn to get a (better) job
      Plan your career
      Learn about companies, skills, etc.
      Do your research
      Find those all-important inside connections
      Quickly filter down to make your target list
      Let your network help you
      Getting lucky . . . with LinkedIn
      Ways to go outbound
      Prep for the interview
      Your questions -- your searches
    • 2.
    • 3.
    • 4. Anaysis of LinkedIn Profile Views
      • 73 percent of Fortune 100 companies use LinkedIn for corporate recruiting
      • 5. Members who fill in their employment history are 12 times more likely to their profile viewed
      • 6. Members who fill in their education details are eight times more likely to be viewed by a recruiter and seven times more likely to be viewed in general
    • 25 Ways to Use LinkedIn to Get a (Better) Job
      Research career paths
      Look at the career progression of people who currently have the kind of job you’d like to have in 5-10 years
      See who employs people like you
      Search for people with the same job titles and in same region/industry to see who is employing people like you
      Explore “viewers of this profile also viewed”
      Check for shared connections, education, groups, interests, etc.
      Learn by joining professional groups
      Look at discussions, profiles of members and jobs posted
      Follow interesting discussions and people
      Contribute valuable discussions/comments and share news/jobs
      Contact people who may be able to help you with your next step
      What kind of group can you NOT find?
    • 7. Do Your Research
      Learn about interesting/required skills
      Find trends and related skills, companies, jobs, etc.
      Find local companies where employees are talking about these skills
      See which of your friends know people who are hiring
      Search by desired salary
      In particular, check student jobs
      Relevant jobs are often also listed in groups
      Most people end up getting their job through a connection
      Give yourself some latitude in the job titles you are looking for and focus on what is available in your second degree
      Find relevant companies where your contacts know people
      You can filter companies by size, industry and location
      Be sure to offer something of value when requesting an introduction
      They may just create a job for you
    • 8. Leverage the Network You Already Have
      Be connected to your work network
      Check to see which contacts are on LinkedIn
      Check for classmates & former work colleagues
      People You May Know & friends of friends
      Stay top of mind among your LinkedIn connections
      Share news/resource/quote, like/comment updates of contacts
      Update position descriptions, summary, skills, etc.
      Give/get recommendations
      Ask/answer questions, create/comment on a poll
      Join groups, start/participate in discussions (esp. in open groups)
      Stay in touch via email – create lists by tagging connections
      For fun: analyze your network
      Identify your “groups”
      See who connects or infiltrates another group
    • 9. Let Opportunity Find (and Contact) You
      Be found by recruiters and hiring managers
      Use the resume importer to start
      Include keywords recruiters or hiring managers are searching for
      Search for those keywords and learn from who comes up on top
      Create profile in multiple languages
      Get headline, connections, groups and photo right to convert appearance in search results to profile views (also industry/location)
      To convert profile views into opportunities, include recommendations, skills, languages, certifications, patents, publications, etc.
      Use recommendations so people pick you from the results
      Request recommendations from people you have worked with
      Or just give them a recommendation, and they may return the favor
      Recommendations from managers are ideal
    • 10. Bling Out Your Profile
      Generate your resume from your profile
      Show your expertise
      Answer some questions to highlight your expertise
      If the person asking the question selects your answer as best, you get a module on your profile showcasing your areas of expertise
      Fortify your profile with applications
      Add presentations you have given, PDFs of your work, videos, books you are reading, latest tweets/blog posts, trips, events, etc.
      Put your best foot forward in search engines
      Your LinkedIn profile will often be the first results
      Put your who name into the vanity URL of your public profile
      Add more info to your public profile
    • 11. Do the Full-Court Press
      Target hiring managers with an ad
      You can target specifc companies and titles
      You can also target location, function, seniority, company size, etc.
      Easy to test different ad variations
      You can set it up that you only pay when they click
      Consider an upgrade
      Move to top of list as featured applicant & display job seeker badge
      Make it easy for anyone to contact you
      See more people who visited your profile and more information about people outside of your network
      Save profiles, add notes and organize people to contact into folders
      10
    • 12. Use Your Connections Anywhere
      Check who viewed your profile
      Even if not always see exact person, easy to match up with places where you applied
      See if your profile is coming up for the right kinds of people searching on LinkedIn
      Visit the profiles of recruiters and hiring managers
      Be sure to turn on your name and headline in the visibility setting, so they can see your profile and contact you if interested
      Find inside connections on Simply Hired
      Like on LinkedIn, but for jobs not listed on LinkedIn
      Can also leverage Facebook contacts
      Find inside connections on HotJobs, Monster, Craigslist, etc.
      Brings the power of your network to jobs listed on job boards
    • 13. Know More than Employees about their Company
      Check LinkedIn company pages (example Evernote)
      See which companies and univesities company hires from
      See how employees break down by work experience, degrees, function, location, etc.
      See headcount growth (by department)
      Check out product and career pages (example LinkedIn)
      Follow companies to easily stay up to date with new job listings, new hires, company updates, etc.
      See for which companies employees are leaving (example Facebook)
      See related companies and employees who left the company
      To maximize chances of current or former employee talking with you, approach via common connection
      Remember: the more of your work contacts you are connected to, the more insiders will be just an introduction away
    • 14. Prepare to Turn Down Offers
      Prepare for the interview
      See what people are saying about the company via Company Buzz
      Check who at company looked at your profile
      Browse profiles of interviewers
      Even if just get one name, can check out related profiles
      See what employees are talking about (example Google)
      Don’t forget to look up and contact who used to have this job and no longer works at the company
      Research your future boss
      Talk to people who have worked for you future boss
      If are premium member, use reference search
    • 15. 40 Links To a (Better) Job
      http://www.linkedin.com/careerexplorer
      http://www.linkedin.com/search
      http://www.linkedin.com/groupsDirectory?recommendations=
      http://www.linkedin.com/groupsDirectory
      http://www.linkedin.com/skills/
      http://www.linkedin.com/signal/
      http://www.linkedin.com/jobs?search=
      http://www.linkedin.com/studentjobs
      http://www.linkedin.com/csearch/results
      https://www.linkedin.com/fetch/importAndInvite
      http://www.linkedin.com/edurec?display=
      http://www.linkedin.com/reconnect?displayCategories=
      http://www.linkedin.com/pymk-results
      http://www.linkedin.com/profile/connections?id=1210
      http://www.linkedin.com/home
      http://www.linkedin.com/bookmarklet
      http://polls.linkedin.com
      http://www.linkedin.com/connections
      http://www.linkedin.com/profile/edit
      http://swarm.linkedinlabs.com/
    • 16. Who Knew LinkedIn Had All this Stuff???
      http://www.linkedin.com/profile/edit-profile-in-another-language
      http://www.linkedin.com/references
      http://resume.linkedinlabs.com/
      http://www.linkedin.com/searchAnswers
      http://www.linkedin.com/static?key=application_directory
      http://www.linkedin.com/profile/public-profile-settings
      https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility
      https://www.linkedin.com/ads/
      http://www.linkedin.com/jobseeker
      http://www.linkedin.com/wvmx/profile
      http://www.simplyhired.com/a/jobs/list/q-google/fcn-Google
      http://www.linkedin.com/static?key=jobsinsider_download
      http://www.linkedin.com/company/evernote
      http://www.linkedin.com/company/facebook/statistics
      http://buzz.linkedin.com
      http://www.linkedin.com/profile/view
      http://www.linkedin.com/rs
      http://inmaps.linkedinlabs.com/
      http://www.linkedin.com/outlook
      http://www.linkedin.com/mobile