Drupals DestinyA Dominant Technology For the Web                                @outlandishjosh
Who the &#$*@ is Josh Koenig?•   Drupal user #3313•   Drupal Dojo•   Former maintainer of groups.drupal.org•   Founder: Ch...
@outlandishjosh
I got into Drupal trying to take over         the US government.                                 @outlandishjosh
Unfortunately,it didn’t work      out.          @outlandishjosh
But we kept going.                     @outlandishjosh
@outlandishjosh
In 2006 I started a consultancy.                               @outlandishjosh
@outlandishjosh
I like being an entrepreneur.                                @outlandishjosh
I like being successful.                           @outlandishjosh
But like most people I want to be   part of something greater.                               @outlandishjosh
@outlandishjosh
I believe there is Destiny in the            internet.                                @outlandishjosh
Drupal can and should be a key part       of moving us forward.                               @outlandishjosh
There needs to be a there there.                              @outlandishjosh
@outlandishjosh
You need your own footprint on the    web that you can control.                              @outlandishjosh
Control the design.                      @outlandishjosh
Control the data.                    @outlandishjosh
Control the experience.                          @outlandishjosh
Enter the CMS.                 @outlandishjosh
The CMS Marketplace Today           source: w3techs.com   @outlandishjosh
CMS Leaders          source: w3techs.com   @outlandishjosh
Open Source is Winning                         @outlandishjosh
LAMP is Winning                  @outlandishjosh
PHP is back, baby!                     @outlandishjosh
WordPress    is Winning            @outlandishjosh
Wordpress.com = a million sites          source: netcraft.com   @outlandishjosh
A Million Sites!                   @outlandishjosh
But no technology is dominant, yet.                               @outlandishjosh
The Hidden Dominator: No CMS                  “None”           source: w3techs.com   @outlandishjosh
Ever written your own CMS?                             @outlandishjosh
The web is still an early-stage Market                                 @outlandishjosh
A classic early-stage Market                               @outlandishjosh
Huge value. Lots of players. No      definitive winner.                             @outlandishjosh
We’ve seen this before.                          @outlandishjosh
@outlandishjosh
Wang doesnt exist.                      @outlandishjosh
IBM hasn’t built a computer in years.                                 @outlandishjosh
ANSI SQL had 100s of implementations.                               @outlandishjosh
source: Gartner via mysql.org   @outlandishjosh
Note: MySQL and Oracle, now the        same company.                            @outlandishjosh
source: netcraft   @outlandishjosh
The web will mature as a market.                              @outlandishjosh
There will be winners and losers.                               @outlandishjosh
I want Drupal to be a winner.                                @outlandishjosh
Winning is running 20+% of the web.                               @outlandishjosh
Drupal’s Problem: Reach            source: buytaert.net   @outlandishjosh
Drupal is too hard.                      @outlandishjosh
To hard to set up.                     @outlandishjosh
Too hard to use.                   @outlandishjosh
To hard to develop on.                         @outlandishjosh
Too hard to scale and maintain.                             @outlandishjosh
Too many blockers.                     @outlandishjosh
Drupal’s Strengths                     @outlandishjosh
A top-tier open source project by contributions                 source: buytaert.net      @outlandishjosh
A thriving and growing business ecosystem                                        @outlandishjosh
Real modular architecture                            @outlandishjosh
How do these get Drupal running      20+% of the web?                             @outlandishjosh
Developers:Best core content technology.                            @outlandishjosh
Blog        Intranet      Commerce                  Wordpress     Microsoft      Shopify   Service                  Ecosys...
Wait, you need blogging and intranet          and commerce?                                @outlandishjosh
Get ready to start a software   development project.                                @outlandishjosh
Or, just use Drupal.                       @outlandishjosh
@outlandishjosh
Professional services:No technology wins without it.                             @outlandishjosh
@outlandishjosh
“None” is still the leader.                              @outlandishjosh
Drupal is only at 2.5%                         @outlandishjosh
But that’s already $100’s of millions         in annual revenue.                                 @outlandishjosh
Fewer sites, but higher value                                @outlandishjosh
Start a business. Seriously.                               @outlandishjosh
Modular architecture:Enables productization.                          @outlandishjosh
@outlandishjosh
@outlandishjosh
People want a solution, not a toolkit.                                  @outlandishjosh
Drupal products have wider appealcompared to the core technology.                              @outlandishjosh
@outlandishjosh
Huh?       @outlandishjosh
@outlandishjosh
Rock!        @outlandishjosh
So, what do we need to do?                             @outlandishjosh
Drupal 8: Improved content editor  experience; mobile support.                              @outlandishjosh
Drupal products need to break          through.                            @outlandishjosh
Drupal available as a service.                             @outlandishjosh
Why?       @outlandishjosh
A better world.                  @outlandishjosh
@outlandishjosh
It’s not just lolcats and bittorrent.                                  @outlandishjosh
The ability to share data driveshuman progress and prosperity.                              @outlandishjosh
Internet access & prosperity        source: World Bank     @outlandishjosh
We are still early in the story of what the internet means for humanity.                                   @outlandishjosh
It’s 4 Billion people coming online.                                 @outlandishjosh
The biggest change in data sharing         in five centuries.                               @outlandishjosh
It’s how we manage the planet.                             @outlandishjosh
I’m still trying to take over the world.                                   @outlandishjosh
Wanna help?josh@getpantheon.com   @outlandishjosh                       @outlandishjosh
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Drupal Destiny

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Slides originally presented at Dallas Drupal Days (2012), updated for Drupal Camp NW (UK).

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  • Drupal Destiny

    1. 1. Drupals DestinyA Dominant Technology For the Web @outlandishjosh
    2. 2. Who the &#$*@ is Josh Koenig?• Drupal user #3313• Drupal Dojo• Former maintainer of groups.drupal.org• Founder: Chapter Three• Founder: Pantheon @outlandishjosh
    3. 3. @outlandishjosh
    4. 4. I got into Drupal trying to take over the US government. @outlandishjosh
    5. 5. Unfortunately,it didn’t work out. @outlandishjosh
    6. 6. But we kept going. @outlandishjosh
    7. 7. @outlandishjosh
    8. 8. In 2006 I started a consultancy. @outlandishjosh
    9. 9. @outlandishjosh
    10. 10. I like being an entrepreneur. @outlandishjosh
    11. 11. I like being successful. @outlandishjosh
    12. 12. But like most people I want to be part of something greater. @outlandishjosh
    13. 13. @outlandishjosh
    14. 14. I believe there is Destiny in the internet. @outlandishjosh
    15. 15. Drupal can and should be a key part of moving us forward. @outlandishjosh
    16. 16. There needs to be a there there. @outlandishjosh
    17. 17. @outlandishjosh
    18. 18. You need your own footprint on the web that you can control. @outlandishjosh
    19. 19. Control the design. @outlandishjosh
    20. 20. Control the data. @outlandishjosh
    21. 21. Control the experience. @outlandishjosh
    22. 22. Enter the CMS. @outlandishjosh
    23. 23. The CMS Marketplace Today source: w3techs.com @outlandishjosh
    24. 24. CMS Leaders source: w3techs.com @outlandishjosh
    25. 25. Open Source is Winning @outlandishjosh
    26. 26. LAMP is Winning @outlandishjosh
    27. 27. PHP is back, baby! @outlandishjosh
    28. 28. WordPress is Winning @outlandishjosh
    29. 29. Wordpress.com = a million sites source: netcraft.com @outlandishjosh
    30. 30. A Million Sites! @outlandishjosh
    31. 31. But no technology is dominant, yet. @outlandishjosh
    32. 32. The Hidden Dominator: No CMS “None” source: w3techs.com @outlandishjosh
    33. 33. Ever written your own CMS? @outlandishjosh
    34. 34. The web is still an early-stage Market @outlandishjosh
    35. 35. A classic early-stage Market @outlandishjosh
    36. 36. Huge value. Lots of players. No definitive winner. @outlandishjosh
    37. 37. We’ve seen this before. @outlandishjosh
    38. 38. @outlandishjosh
    39. 39. Wang doesnt exist. @outlandishjosh
    40. 40. IBM hasn’t built a computer in years. @outlandishjosh
    41. 41. ANSI SQL had 100s of implementations. @outlandishjosh
    42. 42. source: Gartner via mysql.org @outlandishjosh
    43. 43. Note: MySQL and Oracle, now the same company. @outlandishjosh
    44. 44. source: netcraft @outlandishjosh
    45. 45. The web will mature as a market. @outlandishjosh
    46. 46. There will be winners and losers. @outlandishjosh
    47. 47. I want Drupal to be a winner. @outlandishjosh
    48. 48. Winning is running 20+% of the web. @outlandishjosh
    49. 49. Drupal’s Problem: Reach source: buytaert.net @outlandishjosh
    50. 50. Drupal is too hard. @outlandishjosh
    51. 51. To hard to set up. @outlandishjosh
    52. 52. Too hard to use. @outlandishjosh
    53. 53. To hard to develop on. @outlandishjosh
    54. 54. Too hard to scale and maintain. @outlandishjosh
    55. 55. Too many blockers. @outlandishjosh
    56. 56. Drupal’s Strengths @outlandishjosh
    57. 57. A top-tier open source project by contributions source: buytaert.net @outlandishjosh
    58. 58. A thriving and growing business ecosystem @outlandishjosh
    59. 59. Real modular architecture @outlandishjosh
    60. 60. How do these get Drupal running 20+% of the web? @outlandishjosh
    61. 61. Developers:Best core content technology. @outlandishjosh
    62. 62. Blog Intranet Commerce Wordpress Microsoft Shopify Service Ecosystem Ecosystem EcosystemWho Develops Software? Open Source Microsoft ShopifyCore Content ???? Technology Hosting +Infrastructure SaaS or LAMP IIS Hosting SaaS @outlandishjosh
    63. 63. Wait, you need blogging and intranet and commerce? @outlandishjosh
    64. 64. Get ready to start a software development project. @outlandishjosh
    65. 65. Or, just use Drupal. @outlandishjosh
    66. 66. @outlandishjosh
    67. 67. Professional services:No technology wins without it. @outlandishjosh
    68. 68. @outlandishjosh
    69. 69. “None” is still the leader. @outlandishjosh
    70. 70. Drupal is only at 2.5% @outlandishjosh
    71. 71. But that’s already $100’s of millions in annual revenue. @outlandishjosh
    72. 72. Fewer sites, but higher value @outlandishjosh
    73. 73. Start a business. Seriously. @outlandishjosh
    74. 74. Modular architecture:Enables productization. @outlandishjosh
    75. 75. @outlandishjosh
    76. 76. @outlandishjosh
    77. 77. People want a solution, not a toolkit. @outlandishjosh
    78. 78. Drupal products have wider appealcompared to the core technology. @outlandishjosh
    79. 79. @outlandishjosh
    80. 80. Huh? @outlandishjosh
    81. 81. @outlandishjosh
    82. 82. Rock! @outlandishjosh
    83. 83. So, what do we need to do? @outlandishjosh
    84. 84. Drupal 8: Improved content editor experience; mobile support. @outlandishjosh
    85. 85. Drupal products need to break through. @outlandishjosh
    86. 86. Drupal available as a service. @outlandishjosh
    87. 87. Why? @outlandishjosh
    88. 88. A better world. @outlandishjosh
    89. 89. @outlandishjosh
    90. 90. It’s not just lolcats and bittorrent. @outlandishjosh
    91. 91. The ability to share data driveshuman progress and prosperity. @outlandishjosh
    92. 92. Internet access & prosperity source: World Bank @outlandishjosh
    93. 93. We are still early in the story of what the internet means for humanity. @outlandishjosh
    94. 94. It’s 4 Billion people coming online. @outlandishjosh
    95. 95. The biggest change in data sharing in five centuries. @outlandishjosh
    96. 96. It’s how we manage the planet. @outlandishjosh
    97. 97. I’m still trying to take over the world. @outlandishjosh
    98. 98. Wanna help?josh@getpantheon.com @outlandishjosh @outlandishjosh
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