NGDATA Corporate Presentation

Making Sense of DataCorporate Presentation February 2012 WWW.NGDATA.COM

The big data challenge •  40% projected growth in global data generated per year Volume •  In 2020 available data will total 35 Zettabytes * •  Explosion of formats: documents - images - DATA audio - text - video - transactional data Variety CITY •  Proliferation of channels: paper - electronic - internet - mobile - partner networks •  Interactions on mobile and internet are Velocity measured in milliseconds •  In order to respond to customer demand, data must be analyzed in real-time * 1 Zettabyte = 1,000,000,000,000,000,000,000 bytes, or 1 billion terrabytes WWW.NGDATA.COM

From challenges to opportunities Business Create Personalize Knowledge Insights Content d Technology Organize Capture Knowledge informa2on data •  companies generate a tremendous amount of digital “exhaust data,” i.e., data that are created as a by-product of other activities.•  social media sites, smartphones, and other consumer devices including PCs and laptops have allowed billions of individuals around the world to contribute to the amount of big data available•  marketing and sales departments want a 360-degree lifetime view of the customer and need e-commerce, multimedia content delivery, ad targeting and other applications that occur in real time•  the use of big data is becoming a key way for companies to outperform their peers. Through better understanding of the consumer as an individual, companies are able to create a one to one marketing strategy, based on personalized content and ads. WWW.NGDATA.COM

Capitalizing on big data TODAYNGDATA develops Lily, a proven big data management platform. •  Easy to implement and manage; •  Industry specific capabilities; •  Combines real-time processing and interactions with machine learning, enabling recommendations.  Immediate impact on business performanceNGDATA is an established big data software provider with proventechnology. •  Delivering value to consumer driven industries; •  Immediate return by turning big data as a cost to a profit; •  Global partner community of domain partners and system integrators, with the goal of maximizing customer service. WWW.NGDATA.COM

Lily – Key CharacteristicsLily turns big data technology into IMMEDIATE RETURN for consumerimmediate VALUE driven industries •  real-time •  Retail/wholesale •  generating •  Publishing/entertainment recommendations and track •  Telecom trends interaction •  Finance •  and easy to implement and manage manage grow data profiles insights generate recommendations WWW.NGDATA.COM

Lily – Architecture retail finance teleco m news/ media•  From batch to real solutions time risk assessment audience behavior ad targeting•  Lily combines churn analysis 1to1 fraud detection recommendations •  scalable storage manage •  indexing and Interactive dashboard trending recommend processing ations search deploy monitor Batch Machine Usage User •  real-time usage processing learning tracking profiles optimize metrics PROCESS ANALYZE TRACK •  machine learning Stream ingestion INTEGRATE bulk operations•  Lily makes big data Datamod el repository API queuing Alternate technology accessible indexes search External for a large audience. storage indexing systems Hadoop HBase Solr WWW.NGDATA.COM

NGDATA Corporate Presentation

by NGDATA on Feb 17, 2012

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