Advertising & Partnership OpportunitiesThe Outdoor Enthusiast Network

What is an Outdoor Enthusiast? en·thu·si·ast[en-thoo-zee-ast] – noun1. One who is filled with enthusiasm; one who is ardently absorbed in an interestor pursuit: a hiking enthusiast.2. A zealot; a fanatic.2

What kinds of Outdoor Enthusiasts will you reach? Outdoor Channel Reach & Activity* Monthly Visitors: 952,263 Monthly Unique Visitors: 397,669Demographics* 82% male / 18% female 77% are single Median Age is 25-44 House Hold Income is $60-$80K*Source: Google Analytics 3

Monthly Visitors: 952,263

Monthly Unique Visitors: 397,669

82% male / 18% female

77% are single

Median Age is 25-44

House Hold Income is $60-$80K

Why Target Outdoor Enthusiasts?Targeted ReachIn addition to being significantly bigger spenders and passionate consumers, enthusiasts are very connected to the brands and services they adopt. They enjoy being opinion setters to their friends and family and share their advice freely online and in person.Advocates: Enthusiasts are WOM (word of mouth) proponents by nature*Buyers: 90% of enthusiasts purchase 2x more consumer goods than the average consumer**Influencers: Enthusiasts are opinion setters and key influencers for buying decisions within their niches. Very Active: Our 1.2 million members participate in the outdoors as follows:Running 50%Fitness Walking 67%Backpacking 42%Hiking 68%Camping 64%Fly Fishing 14%Mountaineering 9%Kayaking 17%Canoeing 28%Ski / Snowboard 54%Scuba Dive 14.5%Fishing 11%Cycling 40%Mountain Biking 25%AC Neilson & Knowledge Networks 2004*LeiseureTrends , June 2009** 4

Advocates: Enthusiasts are WOM (word of mouth) proponents by nature*

Buyers: 90% of enthusiasts purchase 2x more consumer goods than the average consumer**

Influencers: Enthusiasts are opinion setters and key influencers for buying decisions within their niches.

Very Active: Our 1.2 million members participate in the outdoors as follows:

What is the Outdoor Enthusiast Network?Targeted ReachGuaranteed brand safety across our company owned network of outdoor sitesNetwork is 100% transparent Guaranteed premium placements across the networkAn audience that is passionate, active, engaged and growing.First party ad server ensuring full control and customizable targeting by channel, site, demo, geo, behavioral and internal re-targetingAbove average CTR & Metrics Performance**Souce: OPA, June 20095

Guaranteed brand safety across our company owned network of outdoor sites

Network is 100% transparent

Guaranteed premium placements across the network

An audience that is passionate, active, engaged and growing.

First party ad server ensuring full control and customizable targeting by channel, site, demo, geo, behavioral and internal re-targeting

Above average CTR & Metrics Performance*

Outdoor Audience EngagementTargeted ReachNameMedia’s audience spends on average 7.22 minutes each day across our network of enthusiast sites.NameMedia audience represents the top 15% out of all Ad Focused Internet properties based on average minutes per visitor .Our network of sites deliver enough minutes to place the NameMedia enthusiast channel on par with Glam Media (7.4 minutes) and above CBSnews.com Source: comScore, May 20096

NameMedia audience represents the top 15% out of all Ad Focused Internet properties based on average minutes per visitor .

Our network of sites deliver enough minutes to place the NameMedia enthusiast channel on par with Glam Media (7.4 minutes) and above CBSnews.com

What happens when you target an outdoor enthusiast online? One in 5 exposed to display advertising conduct related searches for the advertised brands. One in 3 exposed to display advertising visit the advertised brands’ sites. E-commerce spending in the advertised categories is significantly higher among online audiences exposed to the largest ad campaigns. Audiences exposed to display advertising are more engaged with advertisers’ sites – staying longer and consuming more pages. 90% of outdoor consumers surveyed noted that they trust product recommendations from people they know, while 70 percent trusted consumer opinions posted online· There are several integrated solutions for reaching your target audience across our owned and operated network of sites.Forum / Article SponsorshipsIntegrated Promotions and ContestsEmail Newsletter sponsorshipsProduct Promotions / ReviewsTargeted media branding7

One in 5 exposed to display advertising conduct related searches for the advertised brands.

One in 3 exposed to display advertising visit the advertised brands’ sites.

E-commerce spending in the advertised categories is significantly higher among online audiences exposed to the largest ad campaigns.

Audiences exposed to display advertising are more engaged with advertisers’ sites – staying longer and consuming more pages.

90% of outdoor consumers surveyed noted that they trust product recommendations from people they know, while 70 percent trusted consumer opinions posted online·

Forum / Article Sponsorships

Integrated Promotions and Contests

Email Newsletter sponsorships

Product Promotions / Reviews

Targeted media branding

Connecting Brands and EnthusiastsTargeted ReachWhen you work with NameMedia, you're in good company. Top brand advertisers and many Fortune 1,000 companies have trusted us with their brand and online marketing programs.ExampleAdvertisers8

Standard IAB Ad Placements728x90 pixelsThree ad positions that pace evenly during your campaign and build excitement for your products and services.Other items such as rich media pulls downs, widget integrations, sponsorships, DMA targeting and eCommerce contextual matching are also potential placements. Please request our full media deck for examples and case studiesEngage hard to find targeted outdoor consumers and move your brand into the minds of opinion leaders.300x250 pixels160x6009

Three ad positions that pace evenly during your campaign and build excitement for your products and services.

Other items such as rich media pulls downs, widget integrations, sponsorships, DMA targeting and eCommerce contextual matching are also potential placements. Please request our full media deck for examples and case studies

Engage hard to find targeted outdoor consumers and move your brand into the minds of opinion leaders.

In Summary…..Ad SpecificationsTargeted ReachTargeted ReachRich Media Ad SpecificationsVideo Ad Specifications1010

In Summary….. Reach and connect with the millions of passionate outdoor consumers across the NameMedia Outdoor Enthusiast Network Owned and operated network of sites guarantees top placement, complete transparency and 100% Brand Security Effortlessly execute custom advertising solutions across our entire network of sites. Partner with professionals that want success for your brand and who specialize in campaigns that go beyond the click. We look forward to putting the collective strengths of our sites, and the power of the NameMedia Enthusiast Network at work for you!

Reach and connect with the millions of passionate outdoor consumers across the NameMedia Outdoor Enthusiast Network

Owned and operated network of sites guarantees top placement, complete transparency and 100% Brand Security

Effortlessly execute custom advertising solutions across our entire network of sites.

Partner with professionals that want success for your brand and who specialize in campaigns that go beyond the click.

We look forward to putting the collective strengths of our sites, and the power of the NameMedia Enthusiast Network at work for you!