What's Really Behind Facebook's Competition Rule Changes? Richard Jones, EngageSciences

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In this insider-view session, Richard will explain what Facebook’s new competition rules are and what their impact is likely to be. He will highlight several important new opportunities for organisations running Facebook promotions and explain how these - and other changes, such as hashtags – are part of something much bigger and more exciting for marketeers.

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What's Really Behind Facebook's Competition Rule Changes? Richard Jones, EngageSciences

  1. 1. EngageSciences FACEBOOK PROMOTION CHANGES What are the opportunities, what is behind this? twitter.com/engagesciences Tuesday, 29 October 13 facebook.com/engagesciences
  2. 2. DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEM EngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s existing social media following to drive long-term marketing results. Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our space, doubling in size every four months. Tuesday, 29 October 13
  3. 3. WHAT WE HELP YOU DO Tuesday, 29 October 13
  4. 4. WHAT’S CHANGED WITH FACEBOOK TERMS AND CONDITIONS? YOU CAN NOW COLLECT ENTRIES BY GETTING FANS TO: comment like private message YOU CAN’T ASK ENTRANTS TO: share invite tag Tuesday, 29 October 13
  5. 5. WHAT’S MISSING? ANYTHING THAT ALLOWS YOU TO GO BEYOND YOUR EXISTING FANS Tuesday, 29 October 13
  6. 6. WHAT’S MISSING? ANY FORM OF DATA COLLECTION Tuesday, 29 October 13
  7. 7. SOMETHING TO CONSIDER WHERE DO YOUR TERMS AND CONDITIONS LIVE? Tuesday, 29 October 13
  8. 8. THE TYPES OF THINGS YOU CAN DO & THE BENEFIT VISIBILITY OF THE POST TO YOUR EXISTING FANS COMMENT AND WIN LIKE AND WIN MESSAGE AND WIN Tuesday, 29 October 13
  9. 9. WHAT’S IN IT FOR LARGE COMPANIES? Tuesday, 29 October 13
  10. 10. THE NEXT BIG REVENUE POT WHAT IS REALLY BEHIND THIS? CONFORMITY WITH OTHER SOCIAL NETWORKS Tuesday, 29 October 13
  11. 11. THE REACTION TO HASHTAGS ON FACEBOOK Tuesday, 29 October 13
  12. 12. THE DRIVERS FOR THE FACEBOOK ADOPTION OF THE HASHTAG 88-100m Americans engaged on Facebook during primetime television. That’s a Super Bowl sized audience every night. Mentions on Facebook of the recent "Red Wedding" episode of Game of Thrones, representing a significant portion of the 5.2 million people who watched the show. 1.5m more value from customers acquired from social LOYALTY programs Tuesday, 29 October 13
  13. 13. IS THIS THE FUTURE OF MASS MEDIA? more value from customers acquired from social LOYALTY programs Tuesday, 29 October 13
  14. 14. A BILLION MORE USERS OF THE #? Tuesday, 29 October 13
  15. 15. USING HASHTAG’S IN CAMPAIGNS Discover the best reactions from across the social web. Filter, curate and publish it to multiple digital properties. Put the voices of your best fans at the heart of your marketing content. Tuesday, 29 October 13
  16. 16. DISCOVER THE CONTENT Set-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and more. Define keywords and filters to find what your advocates are saying about your brand and your campaigns. Tuesday, 29 October 13
  17. 17. YOUR WEBSITE AS A SOCIAL HUB Publish the best of what your fans are saying and other aggregated social content from across the social web directly into your website, campaign microsites or into your social apps. Tuesday, 29 October 13
  18. 18. KEEP IT FRESH Easily manage the layout of your curated content pages with our drag and drop page builder. The same page builder is used across the the creation of campaign landing pages, apps and web pages. Tuesday, 29 October 13
  19. 19. LINKING ADVERTISING TO DIGITAL INTERACTION & CRM Tuesday, 29 October 13
  20. 20. THE BIGGER PICTURE Tuesday, 29 October 13
  21. 21. Socialized Campaigns 2.0 EVOLUTION OF SOCIAL CAMPAIGNS Cross Network Campaigns 2013 - PROCESS CHANGE - 2014 Unified CTA # Integrated Across Display, Social, Mobile, TV Brand Website Campaign Social Hub Cross network reporting Social Campaigns 1.0 Cross Platform Profiles & Audience Database Gamification Rules Engine Weak, fragmented data collection and reporting Intelligent Campaign State Flow Silo Campaigns Facebook Tab Apps Coupons, Sweeps, Contests, Quizzes Tuesday, 29 October 13 Website Social Apps, Sweeps, Contests & Quizzes “Fill the form and share’ YouTube Comps Twitter Follow & Win Pinterest Pin to Win Instagram hashtag comps Outbound Cross Network Notifications In Network Activation Partner Network Distribution
  22. 22. EngageSciences FACEBOOK PROMOTION CHANGES What does it mean? twitter.com/engagesciences Tuesday, 29 October 13 facebook.com/engagesciences

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