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How Can Social CRM Drive  Marketing Results?       Will Simpson      @EngageSciences
Sony Activation ProcessSocial
Methods of Social CRM                  Audience  Amplification   Profiling       =              =  Population of     Direc...
Are youcollectingthe bestdata foryour brand?
Sony of dataCaptureControl Data captureControl                       Whether you                       need to build      ...
Lastminute.com Example
Lastminute.com Example
Lastminute.com Example
Sony       Do you know         your fans?
Audience & Community
Fan Value & Activity                       Being able to                       execute a social                       camp...
Audience & Community                  Social marketing is about                  relationships.                  Without a...
Sony CRM LifecycleSocial
Visualisation
Mobile Users Can ParticipateFacebook doesn’t support tabs on              We use smartURL’smobile. People are not able to ...
Reward ProgramsRefer a friendStart: Understand the program and get incentivised to start                                  ...
Sony Activation ProcessSocial
Sony CRMarketingSocial          Strategize           Publish        Communicate           Engage           Collect        ...
Use The Buzz   10
Using Social CRM to Drive Marketing Results-  Will Simpson Engage Sciences
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Using Social CRM to Drive Marketing Results- Will Simpson Engage Sciences

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Transcript of "Using Social CRM to Drive Marketing Results- Will Simpson Engage Sciences"

  1. 1. How Can Social CRM Drive Marketing Results? Will Simpson @EngageSciences
  2. 2. Sony Activation ProcessSocial
  3. 3. Methods of Social CRM Audience Amplification Profiling = = Population of Direct marketing customer databases messaging
  4. 4. Are youcollectingthe bestdata foryour brand?
  5. 5. Sony of dataCaptureControl Data captureControl Whether you need to build simple forms for data capture or complex question and answer quiz formats, business users are in control of what data they want to capture from social media followers.
  6. 6. Lastminute.com Example
  7. 7. Lastminute.com Example
  8. 8. Lastminute.com Example
  9. 9. Sony Do you know your fans?
  10. 10. Audience & Community
  11. 11. Fan Value & Activity Being able to execute a social campaign is only the beginning... We create a record for every fan who interacts with your campaigns, so you can understand who they are over time and the conversions they drive amongst their friends. It is a goldmine of data that can be used to drive marketing on other channels
  12. 12. Audience & Community Social marketing is about relationships. Without a single customer record what do you know about how that person is connecting with you as a brand?
  13. 13. Sony CRM LifecycleSocial
  14. 14. Visualisation
  15. 15. Mobile Users Can ParticipateFacebook doesn’t support tabs on We use smartURL’smobile. People are not able to interact and devicewith your content and campaigns. detection to serveClicking on a link in the newsfeed will not up a mobile view ofshow your tab. your tabs
  16. 16. Reward ProgramsRefer a friendStart: Understand the program and get incentivised to start Refer a friend Reward dashboard: Check your rewards and earningsCreator: Lee Shepstone | Modified: Tue Apr 03 2012 Creator: Lee Shepstone | Modified: Tue Apr 03 2012 Refer a friend Share Refer a friend Share Share. Reward. Earn. Refer hello alex Welcome back to your reward dashboard. 9 Friends invited so far. You can always invite more. one Refer just one friend to five Refer five friends to Nokia win Our top referrers can win 1 Referral unlocked. Get 25% off any Nokia speakers or headphones accessories. Claim Nokia, and claim your and youll get an fabulous prizes. Each reward. Your friend gets exclusive reward only month we give out a deal too. available here. amazing and exclusive prizes to our most loyal fans. 2 More referrals to go. Unlock your next reward when you reach 5 referrals. Your friends whove joined Nokia refer a friend Recent fans collecting rewards Refer Invite more friends Share to all Get more friends on board Post to your wall, earn when friends click through Invite Share
  17. 17. Sony Activation ProcessSocial
  18. 18. Sony CRMarketingSocial Strategize Publish Communicate Engage Collect Respond Activate Amplify
  19. 19. Use The Buzz 10
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