Unlocking Social Business Potential with LinkedIn

Marcel Molenaar
Head of Marketing Solutions Benelux
mmolenaar@linkedin....
The value we bring to business

Hire

Market

Sell

Engage the world’s
best passive talent

Engage most
effectively with
p...
Our Mission.
Connect the world’s professionals
to make them more productive and successful
faberNovel
faberNovel
faberNovel
The Future of Work
259M+ Members
Worldwide
81M+ EMEA
4M+ NL
33%+ Mobile

inmaps.linkedinlabs.com
Hire
Engage the world’s
best passive talent
The best candidates for a job are usually already successful
in a similar position - perhaps even your competitors and the...
‘Quality of Hire’: het mobiliseren van passief talent.
80% van de LinkedIn-leden zijn ‘passieve talenten’!

259m+
Leden we...
LinkedIn Talent Solutions: integrale recruitment strategie
voor het kostenefficient mobiliseren van passief talent.
Direct...
Market
Engage most
effectively with
professionals
Content
is our core for members, marketers
and LinkedIn
BRANDS

2.7MM Company Pages
Company Updates
SlideShare
Groups

THO...
We build

relationships
between brands and the world’s
professionals to make them both
more successful

16
Why?
Buyers are highly informed, savvy, and demanding

60%

Through decision
making process

First contact
with brand
Sour...
Audi Belgium shifts gears on their LinkedIn presence
Audi Belgium Company Page
Advocacy of portfolio!
Sell
Engage the world’s
decision makers
LinkedIn defines social selling

Who

What

How

Who are the
right people?

What to
talk about?

How do I get
a warm intro...
LinkedIn Sales Navigator

Who

Who are the
right people?
• Lead Builder
• Premium Search
• Search Alerts

©2013 LinkedIn C...
Everywhere

33%
Thank You
Marcel Molenaar
Head of Marketing Solutions Benelux
www.linkedin.com/in/molenaarm / @MLNR
Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM 2013 in Brussels, hoste...
Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM 2013 in Brussels, hoste...
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Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM 2013 in Brussels, hosted by Our Social Times

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Marcel Molenaar, Head of Marketing Solutions from LinkedIn speaking at Social CRM 2013 in Brussels, hosted by Our Social Times

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Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM 2013 in Brussels, hosted by Our Social Times

  1. 1. Unlocking Social Business Potential with LinkedIn Marcel Molenaar Head of Marketing Solutions Benelux mmolenaar@linkedin.com / @MLNR Nov 27, 2013 ©2012 LinkedIn Corporation. All Rights Reserved.
  2. 2. The value we bring to business Hire Market Sell Engage the world’s best passive talent Engage most effectively with professionals Engage the world’s decision makers
  3. 3. Our Mission. Connect the world’s professionals to make them more productive and successful
  4. 4. faberNovel
  5. 5. faberNovel
  6. 6. faberNovel
  7. 7. The Future of Work 259M+ Members Worldwide 81M+ EMEA 4M+ NL 33%+ Mobile inmaps.linkedinlabs.com
  8. 8. Hire Engage the world’s best passive talent
  9. 9. The best candidates for a job are usually already successful in a similar position - perhaps even your competitors and they are usually not "in the market" for a new job.
  10. 10. ‘Quality of Hire’: het mobiliseren van passief talent. 80% van de LinkedIn-leden zijn ‘passieve talenten’! 259m+ Leden wereldwijd 20% Actief 80% Passief Actieve kandidaten Passieve kandidaten Zoeken naar relevante vacatures: Concentreren zich op de prestaties in hun huidige baan - op uw website - op LinkedIn - op Job Boards - Bouwen hun persoonlijk merk - Netwerken - Gaan niet naar uw website ©2013 LinkedIn Corporation. All Rights Reserved. 12
  11. 11. LinkedIn Talent Solutions: integrale recruitment strategie voor het kostenefficient mobiliseren van passief talent. Direct Sourcing (proactief kandidaten benaderen) Proactive Sourcing (PUSH) Metrics + Analytics Automated Engagement (PULL) Vacatures op maat aanbieden Employer Branding 13
  12. 12. Market Engage most effectively with professionals
  13. 13. Content is our core for members, marketers and LinkedIn BRANDS 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS More engagement with content vs jobs 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections
  14. 14. We build relationships between brands and the world’s professionals to make them both more successful 16
  15. 15. Why? Buyers are highly informed, savvy, and demanding 60% Through decision making process First contact with brand Source: CEB, “The Digital Evolution in B2B Marketing”, 2012 17
  16. 16. Audi Belgium shifts gears on their LinkedIn presence
  17. 17. Audi Belgium Company Page
  18. 18. Advocacy of portfolio!
  19. 19. Sell Engage the world’s decision makers
  20. 20. LinkedIn defines social selling Who What How Who are the right people? What to talk about? How do I get a warm intro? 30x profiles 2x more alerts TeamLink premium search alerts connect your networks 3rd degree visibility ©2013 LinkedIn Corporation. All Rights Reserved. LSS 22
  21. 21. LinkedIn Sales Navigator Who Who are the right people? • Lead Builder • Premium Search • Search Alerts ©2013 LinkedIn Corporation. All Rights Reserved. What How What to talk about? How do I get a warm intro? • Alerts • Who Viewed My Profile • Full Profiles • TeamLink • InMail • Introduction Requests LSS 23
  22. 22. Everywhere 33%
  23. 23. Thank You Marcel Molenaar Head of Marketing Solutions Benelux www.linkedin.com/in/molenaarm / @MLNR
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