The Ultimate 30 Minute Guide to Location Marketing
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The Ultimate 30 Minute Guide to Location Marketing

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Asif Khan, Founder of the Location-Based Marketing Association (LBMA) presented this guide to location marketing at Social Media Marketing & Monitoring 2011 New York, hosted by @oursocialtimes.

Asif Khan, Founder of the Location-Based Marketing Association (LBMA) presented this guide to location marketing at Social Media Marketing & Monitoring 2011 New York, hosted by @oursocialtimes.

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    The Ultimate 30 Minute Guide to Location Marketing The Ultimate 30 Minute Guide to Location Marketing Presentation Transcript

    • ASIF R. KHANFounder & President@AsifRKhan or @TheLBMA on twitterwww.TheLBMA.com
    • WHO ARE WE? The global trade association that unites location-based media, platforms and brands 350+ membersToronto, New York, San Francisco, Amsterdam, London, Singapore 35% agencies, retailers, brands 40% location platforms 20% DOOH, Print, TV, Billboard
    • 01 LBS 02 LBMA location-based service (LBS) is Location-based marketing (LBM)an information and entertainment bridges the gap between all formsservice, accessible with mobile of marketing media. Inclusive ofdevices through the mobile network social media, internet, and real lifeand utilizing the ability to make use interactionof the geographical position of themobile device Wikipedia The LBMA
    • BILLBOA AGENCY/ RD BRANDS QR/BAR MOBILE CODE IN-DOOH STOREVENUES PRINT COUPON RADIO/T S V DATA CELL MINING TOWER
    • LOCATION TODAY Source: Bynd.com
    • LOCATION TOMORROW Source: Bynd.com
    • SOME MORE DATANearly 1 in 5 Smartphone Owners Access Check-InServices Via their Mobile Device 18-34 Year Olds Account for Nearly 60% of Check-In Service Users70% of Mobile Users “Checking-In” from anAndroid or Apple Phone 92% of retail sales are still made in-store, which makes mobile an ideal platform to capture shoppers with location-based deals and offers.8% (20M) have used their mobile phone to interactwith an out-of-home advertisement (QR, video, etc.) Sources: ComScore, Navteq
    • Deals Are Indeed Important
    • But Not Unless It’s Right For You
    • LBM Starts With Gamification
    • People Still Like Trivia
    • Integrate With Retail Brands
    • Birds Of A Feather •Magic Places •NFC = BUMP •Unlock Levels •Local Leaderboards
    • Scavenger Hunt Anyone?
    • Think Augmented Reality
    • Location Based Listening Quick Serve & Fast Casual• Number of Brands: 34• Locations: 11k in US• Monitored Sources: 22k+ Consumers Check-ins Reviews 12.3 4.3 51K Million Million
    • Brand Analysis – Chipotle Mexican Grill Locations 1026 Check-ins 339K Facebook Fans 11K Twitter 124K Followers Reviews 2,173 Top Channels Age AgeFoursquare Gowalla Yelp Demographics Demographics 26-35 18-25 51-65 Female Male Unknown 9% 13-17 36-50 65-100 2% 24% 10% 43% 29% 41% 33% 14% 57% 15% 23%
    • Like, Link, Love
    • Completing The Redemption Cycle
    • LBM: An Evolution In Customer Data
    • Summertime is PepsiTime •Social Media & TV Campaign •4th of July weekend; Uncle Teddy TV Spot •TV Spot previewed on Facebook & YouTube •1st TV Spot to drive users to follow on 4Square •Check-in at ballparks, concert venues, etc. •Strategic Twitter buys of #Happy4thofJuly •Also bought takeovers of AOL, Yahoo with “Uncle Teddy” video directing to 4Square •1.2 Million views
    • Think Bigger…Integrate Your Media
    • THANK-YOUASIF R. KHAN - Founder & President@AsifRKhan or @TheLBMA on twitterwww.TheLBMA.com