When choosing a social media monitoring tool, there are lots of questions to consider: why are there so many approaches and services? How are they different? What justifies the price variances? Can’t we get this for free? What is being measured? What resources should we invest? In this presentation Brad Little (Nielsen) examines the differences between social media monitoring tools, how they work and what to consider when choosing a provider. He will aim to get beyond the sales hype and look under the bonnet to help you select the right solution for your company.