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The Children's Place Case Study: Using Engagement to Convert Fans into Customers

by on Oct 16, 2011

  • 1,973 views

When the Children's Place threw an online party celebrating their one millionth fan on Facebook, they turned social engagement into real dollars by rewarding their fans. Not only did the number of ...

When the Children's Place threw an online party celebrating their one millionth fan on Facebook, they turned social engagement into real dollars by rewarding their fans. Not only did the number of comments and likes skyrocket, but they were able to track sales from the campaign through an online coupon. Lorena Pino of The Children's Place and Avi Savar of Big Fuel share their secret to driving positive sentiment and increasing the lifetime value of customers through social media.

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The Children's Place Case Study: Using Engagement to Convert Fans into Customers The Children's Place Case Study: Using Engagement to Convert Fans into Customers Presentation Transcript