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In this presentation Stefan Hull of Propellernet explains how to use social search to actively engage consumers and empower them to become brand advocates. He draws on case studies from Propellernet’...

In this presentation Stefan Hull of Propellernet explains how to use social search to actively engage consumers and empower them to become brand advocates. He draws on case studies from Propellernet’s client base, including SportsShoes. This was presented at Social Media Marketing 2010 (London).