Using Social Search to Create Brand Advocates
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Using Social Search to Create Brand Advocates

  • 1,401 views
Uploaded on

In this presentation Stefan Hull of Propellernet explains how to use social search to actively engage consumers and empower them to become brand advocates. He draws on case studies from......

In this presentation Stefan Hull of Propellernet explains how to use social search to actively engage consumers and empower them to become brand advocates. He draws on case studies from Propellernet’s client base, including SportsShoes. This was presented at Social Media Marketing 2010 (London).

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,401
On Slideshare
1,401
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
19
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Brands
  • Jourdan DunnWe promote their UK shopping centres and related events using paid search and SEO-PR including video hotspotting and blogger relations
  • Blogger RelationsPhase 1 (Pre Event):Distribution and sell-in of release to all relevant fashion bloggersDistribution and sell-in of release to relevant news wiresInvitation of London-based bloggers to the event  Phase 2 (Post Event):Distribution of photography and video to all relevant fashion bloggersDistribution and sell in of photography to relevant news wiresResponding to post-event blogger requests 
  • Style PA, beauty confidential, beauty and diversity, my new best friends
  • Style PA, beauty confidential, beauty and diversity, my new best friends

Transcript

  • 1. SOCIAL SEARCH AND BRAND ADVOCACY
    Stefan Hull
    Business Director
  • 2. TODAY
    • Combining Search + Social Media = “Social Search”
    • 3. Harnessing social networks and encouraging brand advocacy
    • 4. Doing the simple stuff well
  • “Links are the currency”
  • 5. “BRANDS ARE EITHER NETWORKED OR INVISIBLE”
  • 6. CATWALK
  • 7. http://www.istockphoto.com/stock-photo-12387249-sport-shoes.php
  • 8.
  • 9. GENUINE & ETHICAL
  • 10. RESULTS
    • Number of pieces of coverage secured: 29 (plus 100+ posts on Twitter)
    • 11. Number of inbound links: 40
    - 27 of which were anchor text and four were from the word “shopping”
    • Total number of known unique users: 1,310,000
  • The Virus
  • 12.
  • 13. MORE RESULTS
    In one week…
    • Number of pieces of coverage secured: 21
    • 14. Number of inbound links: 28
    • 15. Number of inbound links with anchor text from the term “London Shopping”: 11
  • 16.
  • 17. RUN
  • 18.
  • 19.
  • 20.
  • 21. BITTEN BY THE BUG
    • Running partners?
    • 22. Real runners = real reviews (“conversations among human beings sound human”)
    • 23. Where do runners “live” online?
    • 24. Not all running clubs are created equal
  • 25.
  • 26.
  • 27.
  • 28. IN SUMMARY
    • Meaningful engagement must be genuine and ethical
    • 29. A “virus” can come in many shapes and sizes
    • 30. Social networks reflect people’s motivations
    • 31. Interactions take place at many levels and lead to measurable returns
  • Stefan Hull
    Business Director
    Propellernet
    Email: stefan@propellernet.co.uk
    LinkedIn: uk.linkedin.com/in/stefanjhull
    THE END