Transcript of "Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimise"
Harnessing the Benefits of Social SEO & Personalised Search<br />Marcus Taylor<br />Head of Social SEO at SEOptimise<br />@MarcusATaylor<br />
What I’m going to be talking about<br />I’ve split this presentation up into three parts:<br />How Facebook Likes Impact Rankings<br />1<br />How Google +1s Impact Rankings<br />2<br />How to Succeed at Personalised Search<br />3<br />2<br />
How Facebook Likes Impact Rankings <br />3<br />
4<br />What Google & Bing Say…<br />“We treat links shared on Facebook Fan Pages the same as we treat tweeted links.” <br />– Google, via Search Engine Land interview<br />“Google use Twitter, Google Reader, and other sites but currently do not use Facebook. So Facebook has no real direct impact on rankings as of yet”<br />– Barry Schwarz, SE Roundtable<br />
5<br />I ran two experiments<br />Likes used to get URLs indexed.<br />Now they don’t.<br />
Likes = Traffic = Links & Other Social Signals = Rankings.<br />6<br />But: Likes Do Still Impact Rankings Indirectly<br />
What Google Say…<br />8<br />“Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search.”<br /><ul><li>Google</li></ul>“Google will study the clicks on +1 buttons as a signal that infleunces the rankings and appearance of websites in search results”<br />- Google<br />
Existing Google +1 Experiments<br />9<br />“+1 markings seem to have a positive effect on the number of impressions in search results because they rank higher when the same person re-visits the same search or rank higher results in the social circle of those who marked the link.<br />All in all, this increased visibility and CTR can raise traffic to a website’s substantially. We measured an increase of 20% with our limited experiment”<br />More info: http://www.seoeffect.com/images/the%20seo%20effect%20google%20%2B1%20button%20experiment.pdf<br />
My Experiment<br />I took 36 URLs across 6 varied domains and added ‘real’ +1s <br />10<br /><ul><li>Mixture of indexed / unindexed.