Social Networking Data – The Vital Ingredient for 360 Customer Understanding
by Our Social Times on Nov 19, 2009
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Social networks have the potential to provide companies with instant, reliable and valuable feedback - to help them reduce their reliance on expensive market research. But how useful is this new data s...
Social networks have the potential to provide companies with instant, reliable and valuable feedback - to help them reduce their reliance on expensive market research. But how useful is this new data source? Can “buzz” ever match the quality of traditionally researched data? And how far can casual online interactions be used to map transactional or behavioural shifts? In this presentation Paul Alexander (Beyond Data) demonstrates how several leading brands are approaching these questions and found answers to them.
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