Social Media Marketing - Theory, Case Studies & Results

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Luke Brynley-Jones (Founder, Our Social Times) explains the theory of social media marketing and provides a hat-full of case studies and guidance on social media marketing, social media monitoring and customer engagement.

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Social Media Marketing - Theory, Case Studies & Results

  1. 1. Social Media Marketing: Theory, Examples & Results Brynley-Jones Luke Brynley-Jones
  2. 2. www.oursocialtimes.com
  3. 3. What I’ll be talking about• Theory• Case studies• What’s new and interesting
  4. 4. Marketing Concepts• Inbound Marketing (search)• WOM Marketing (recommendations) (sCRM sCRM)• Engagement Marketing (sCRM)How to get started?
  5. 5. WOM Marketing
  6. 6. Dingo had 330Likes on Facebook &8,934 emailsubscribersThey offered a $20coupon for a Like +email address5000 max coupons
  7. 7. Dingo ended with 6,329 Likes and 14,140 email subs It took them just 3 days! Monthly sales grew 22% (45% of them new customers)
  8. 8. Engagement Marketing
  9. 9. Integrated Campaigns
  10. 10. New and Interesting
  11. 11. Social Media Dashboards
  12. 12. LocationMarketing
  13. 13. Gamification Image credit: Rajat Paharia - @Bunchball
  14. 14. Social Media Monitoring
  15. 15. To sum up, then...• First step: Believe!• Inbound, WOM or Engagement? (Or all 3) an,• Create an, affordable, realistic, measurable plan• Integrate with your other marketing activities• Read my blog ;)
  16. 16. Onwards! Luke Brynley-Jones@oursocialtimes @lbrynleyjones www.oursocialtimes.com

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