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Social Media Marketing - Theory, Case Studies & Results

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Luke Brynley-Jones (Founder, Our Social Times) explains the theory of social media marketing and provides a hat-full of case studies and guidance on social media marketing, social media monitoring and …

Luke Brynley-Jones (Founder, Our Social Times) explains the theory of social media marketing and provides a hat-full of case studies and guidance on social media marketing, social media monitoring and customer engagement.

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  • 1. Social Media Marketing: Theory, Examples & Results Brynley-Jones Luke Brynley-Jones
  • 2. www.oursocialtimes.com
  • 3. What I’ll be talking about• Theory• Case studies• What’s new and interesting
  • 4. Marketing Concepts• Inbound Marketing (search)• WOM Marketing (recommendations) (sCRM sCRM)• Engagement Marketing (sCRM)How to get started?
  • 5. WOM Marketing
  • 6. Dingo had 330Likes on Facebook &8,934 emailsubscribersThey offered a $20coupon for a Like +email address5000 max coupons
  • 7. Dingo ended with 6,329 Likes and 14,140 email subs It took them just 3 days! Monthly sales grew 22% (45% of them new customers)
  • 8. Engagement Marketing
  • 9. Integrated Campaigns
  • 10. New and Interesting
  • 11. Social Media Dashboards
  • 12. LocationMarketing
  • 13. Gamification Image credit: Rajat Paharia - @Bunchball
  • 14. Social Media Monitoring
  • 15. To sum up, then...• First step: Believe!• Inbound, WOM or Engagement? (Or all 3) an,• Create an, affordable, realistic, measurable plan• Integrate with your other marketing activities• Read my blog ;)
  • 16. Onwards! Luke Brynley-Jones@oursocialtimes @lbrynleyjones www.oursocialtimes.com