Social Media for CEOs - The External Opportunity

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A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications

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Social Media for CEOs - The External Opportunity

  1. 1. The externalsocial media opportunity Julius Duncan @headstream
  2. 2. @ headstream #socialceoFew brands were built to be social, theyweren’t created to converse.The future success of a brand is dependenton how quickly it can evolve to meet thedesire of a connected people to engagewith it.
  3. 3. @ headstream #socialceo What is a social1 media strategy?2 Engaging in social3 Best practice
  4. 4. @ headstream #socialceo What is a social1 media strategy? What should a social media strategy cover? What are the different types of strategy?
  5. 5. Social journeysfrom talking to transformation @ headstream #socialceo Social Social Social Social communication enablement principles business - Channel choice - Connectivity - Purpose - Value driver - Media composition - Interaction and mission - Operating model - Technology use and engagement - Strategic choice - Knowledge share - Innovation - Purchase and use and improvement - Support - Culture and values - Operating style
  6. 6. Strategic Win win People intent relationships InfluencerBrand outposts Engagement network Knowledge Responsiveness Infrastructure transfer
  7. 7. @ headstream #socialceo2 Engaging in social The importance of setting the right goals What to measure and why Content worth sharing
  8. 8. Social journeysfrom talking to transformation @ headstream #socialceo Interaction and Reputation Transaction Support Advocacy Innovation engagement Awareness, consideration Purchase Loyalty Support Development and intent and use and advocacy Reach and Foster Increased Resolution audience conversation Increased spend rate Implementation sales and of ideas Size of Drive sales value Repeat Satisfaction community engagement purchase Demand Reduced cost Reduced cost generationSentiment and Anticipate of sale Convert to serve preference need opponents
  9. 9. Why do we share thingssocial currency Personal Information Incentive Value Utility Reward Entertainment
  10. 10. @ headstream #socialceo3 Best practice Good practice Getting started
  11. 11. Good practicegetting started @ headstream #socialceo 1. Create value, over sending messages 2. Exchange rigid control for greater involvement 3. Manage brands in a human context 4. Reflect personality through different types of currency 5. Timeliness of response critical to social enablement 6. Be driven by community 7. Positive and negative acknowledged and accepted 8. Encourage social behaviours that mirror communities 9. True, compelling, authentic and transparent 10. Simplify intent and continually fulfil it
  12. 12. @ headstream #socialceoFew brands were built to be social, theyweren’t created to converse.The future success of a brand is dependenton how quickly it can evolve to meet thedesire of a connected people to engagewith it.

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