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Social Media for Business 2010
 

Social Media for Business 2010

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Social Media for Business 2010 provides insights into the latest social media marketing techniques and defines the process of Inbound Marketing.

Social Media for Business 2010 provides insights into the latest social media marketing techniques and defines the process of Inbound Marketing.

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  • Social Media Consultancy – B2B and B2CSocial Media Marketing Events and Training Courses
  • Who has a good idea of what social media is?Who has never seen those two words put together?
  • Conversations....If you try to dominate the conversation – people think you’re a bore... So they don’t talk to you.You can’t control the conversation if you want it to happen at all.
  • It’s about giving – You need to contribute value – in order to gain respect (so that people will listen to you).It’s also about sharing – Sharing useful/valuable things with people you’re connected to.SOCIAL NETWORKS ARE NO LONGER just SOCIALTwitter is a HUGELY powerful business tool/ As is Facebook
  • Social Networking ServicesSocial media has been around for 10 years now...But something happened in the last 2 years that changed everything – Twitter + Linkedin + Knowledge = Tipping pointSO businesses suddenly HAD to be DOING social media... What did this do for CEOs and MD’s around the country?
  • Utter confusion
  • The case for social media... Typical excuses...Fad – Well, it might be, but it’s been gathering pace for 3 years and that’s a long time in businessOld – Can’t leave it to the intern! In a knowledge economy – experience is moneySNs don’t last – Not true. Myspace has been in decline for 3 years, but still has 125 million users.Customers aren’t there – Yes they are. 80% of the UK population use social media in some way. Money – Yes. You can and for a fraction of the cost of advertising. I’ll show you...Time – Once you know HOW to use SM effectively, you don’t need much time. Money – It’s free!So where are the benefits for your organisation?
  • To truly understand how social media marketing works – we need a little background....
  • Advertising gets a less than 1% ROIOnly 18% of TV adverts generate positive ROI90% of people who can skip TV adverts DO.Cold calling / mass mailing / email spam – PRIVACY legislationRESULT:Print advertising spend in the US declined by 18% last year (classified ads 30%)!
  • Word of Mouth works because you’ve got:- The message gets there- You have trust
  • Hush Puppies – 1995 from 30,000 pairs to 430,000 pairs without a penny of marketing being spent.What happens when there’s a network through which people anywhere in the world can connect instantly and share views and ideas... What if there was something really great... What would happen then?
  • 234,000 unique visitors within 5 daysAlexa ranking from 1,200,000 to ranking at 120,000 in just 5 days5 Days After Digg: 2,642 backlinks (532 delicious links)Jumped 200 places for their most important keywords into the top 5 pages for ALL keywordsRelevant Amazon ads received 200,000 impressions. (They made $1.00) ADVERTISING FAIL!NOW – just imagine if you could do that ON purpuse for business!
  • [click to see results]So what’s the recipe for success?
  • Start with something remarkable.This is the key – without it, it won’t work.But you don’t need to be an iphone...
  • Be remarkable.This is the key – without it, it won’t work.But you don’t need to be an iphone...Yianni – The Meatwagon. Next – you need to spread the word
  • And it can be yourknowlegethat’s remarkable.Knowledge residing in HARD DRIVES and on PRESENTATIONS – could be shared
  • Creating content is critical... Use your brightest and most knowledgable
  • This is the HARDEST thing – sharing!You need to open up and forget about IP – it’s about spreading the word.BLOGGING IS NOT FOR GEEKS
  • What do you know!
  • $4 million a year income from this blog
  • You must understand SEO...On-page optimisation (25%) – knowing what you want to be found forOff-page optimisation (75%) - links
  • Create a virtuous circle
  • The more CONNECTIONS you have – the easier it is.BUILD up your connections over timeHow do you FIND these connections?Tip: find people in your industry/sector – and connect with THEIR connections.
  • Metrics: - Number of people connected to you - Number of people the message is shared with - The number of comments made - The sentiment of comments made - The influence of the people making comments - The number of sales leads / sales
  • The more CONNECTIONS you have – the easier it is.BUILD up your connections over timeHow do you FIND these connections?Tip: find people in your industry/sector – and connect with THEIR connections.
  • Power of humour – but not nice for BPAgain – probably one they can’t win

Social Media for Business 2010 Social Media for Business 2010 Presentation Transcript

  • The Power of Social Media for Business
    Luke Brynley-Jones
  • www.socialmediamarketing.co.uk 17th June, London
  • - what is social media?
    - perceived problems
    - how to make money?
    - a little bit of history
    - “inbound marketing”
    - PR do’s and don’ts
  • BLOGS
    SOCIAL NETWORKS
    MICRO-BLOGS
    VIDEOS
    PHOTOS
    GROUPS
    PRESENTATIONS
    FORUMS
  • Think again!
    “It’s a fad”
    “We leave that to the intern”
    “Social networks never last”
    “Our customers don’t use social media”
    “You can’t make money from it”
    “We don’t have the time”
    “We don’t have the money”
  • RESEARCH
    COMMUNICATIONS
    CUSTOMER FEEDBACK
    PROJECT MANAGEMENT
    MARKETING & PR
    SALES
  • How ToMake Money from Social Media
  • Marketing has failed us.
  • But marketing can work...
  • ... So I bought a yellow one with tinsel round the edges.
    Ooh lovely! But would they have my size?
  • “8 Diseases That Give You Superhuman Powers”
  • What’s the recipe for success?
    (6 –steps)
  • (1)
  • (2)
    WRITE ABOUT IT...
    MAKE FILMS ABOUT IT...
    CREATE PPTS ABOUT IT...
    TAKE PHOTOS OF IT...
  • (3) Publish it all online...
  • YouTube
  • Write about what you know
  • How to blog
    1. Write as often as you can (once/twice week)
    2. Pick the right titles:
    • The Secret of Pickling Onions
    • Top Ten Tips for Pickling Onions
    • Some Things You Never Knew About Pickled Onions
    • The Best Way to Open a Jar of Pickled Onions
    3. Join in the conversation
    4. Learn blog etiquette
  • EVERY POST MATTERS
  • (4) OPTIMISE IT
  • Successful SEO
    Higher search
    engine ranking
    High quality
    content
    More inbound
    links & traffic
  • Who’s got the power?
  • (5) Then tell everyone!
  • How far can a Tweet go?
  • LinkedIn Groups
  • (6) Monitor the results
  • Why Inbound Marketing works
    • Large addressable market
    • Permission-based (not interrupt)
    • Persuasive (word of mouth)
    • Inherently viral
    • Free
    ...also ...
  • IT’S BLOODY GOOD FUN!
  • Thank you.
    Luke Brynley-Jones
    luke@oursocialtimes.com
    Tel: 07939 016179
    @lbrynleyjones (Twitter)
    www.oursocialtimes.com