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The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
The Science of Social
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The Science of Social

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'How to Analyse & Optimise Campaigns to Increase ROI.' Presented at 'The Science of Social' webinar on May 9th 2012 by Matt Rhodes - Fresh Networks.

'How to Analyse & Optimise Campaigns to Increase ROI.' Presented at 'The Science of Social' webinar on May 9th 2012 by Matt Rhodes - Fresh Networks.

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  • 1. The science of socialHow to analyse and optimise your campaignsto increase ROIMatt Rhodes, Strategy Director9 May 2012@mattrhodes 1 www.freshnetworks.com
  • 2. A problem with social media ROI is people just don’t know where to start www.freshnetworks.com www.freshnetworks.com
  • 3. Measure different things for different reasons Need to establish metrics and targets at three different Revenue, Reputation, levels Business Executives Business Metrics NPS Share of Voice, Resonation, WOM, Business Stakeholders Engagement data Support Response, Insights IntakeCommunity managers and Clicks, Fans, Followers, RTs, Social Media AnalyticsAgencies Views, Check-Ins • Model business benefit • Tie into existing measures • Understand success for each activity 3 www.freshnetworks.com
  • 4. The ROI Case: Business Metrics www.freshnetworks.com www.freshnetworks.com
  • 5. Facebook is the 2nd biggest driver of trafficto the ecommerce store. Higher basket value. 5 www.freshnetworks.com
  • 6. A new route to continuous engagement with a hard-to-reach audience. DesignSpark is at the centre of a shareprice upgrade tothe RS Components business. 6 www.freshnetworks.com
  • 7. The day-to-day: Engagement Metrics www.freshnetworks.com www.freshnetworks.com
  • 8. Mobilising teams across Europe.Creating common purpose,brand and measurementframeworks 8 www.freshnetworks.com
  • 9. A year’s worth of Facebookinteractions in 4 days 9 www.freshnetworks.com
  • 10. Get in touchFreshNetworksKingsbourne House229 – 231 High HolbornLondon, WC1V 7DAT: +44 (0)207 692 4376E: info@freshnetworks.comW: www.freshnetworks.com@FreshNetworks 10 www.freshnetworks.com
  • 11. 11© Copyright FreshNetworks 2012 www.freshnetworks.com

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