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Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
Influence is Contextual, Nicolas Chabot, VP Europe, Traackr
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Influence is Contextual, Nicolas Chabot, VP Europe, Traackr

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Nicolas's presentation at Social Media Marketing 2012 London, hosted by Our Social Times.

Nicolas's presentation at Social Media Marketing 2012 London, hosted by Our Social Times.

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  • 1. INFLUENCE ONLY WORKS IN CONTEXT Nicolas Chabot VP Europe @TRAACKR#SMM12 @TRAACKR @nicochabs
  • 2. WHO IS LEADING THIS CONVERSATION?#SMM12 @TRAACKR @nicochabs
  • 3. MISTAKE: FOLLOW THE MOST POPULAR VOICE 100 10#SMM12 @TRAACKR @nicochabs
  • 4. INFLUENCE ≠ POPULARITY INFLUENCE = PEOPLE IN CONTEXT Hybrid cars#SMM12 @TRAACKR @nicochabs
  • 5. INFLUENCE ≠ POPULARITY INFLUENCE = PEOPLE IN CONTEXT Hybrid cars Hybrid cars Hybrid cars Hybrid cars Hybrid cars Hybrid cars Hybrid cars Hybrid cars Hybrid cars Hybrid cars#SMM12 @TRAACKR @nicochabs
  • 6. CONVERSATIONS ARE DRIVEN BY SPECIFIC PEOPLE WITH EXPERTISE Illustration with top influencers in 4 related searches in cars TECHNOLOGY IN LUXURY CARS CARS CAR DESIGN HYBRID CARS#SMM12 @TRAACKR @nicochabs
  • 7. CONVERSATIONS ARE DRIVEN BY SPECIFIC PEOPLE WITH EXPERTISE Only 8% of identified influencers common to the 4 topics 13% TECHNOLOGY LUXURY CARS IN CARS 21% 8% 13% HYBRID CARS CAR DESIGN 15%#SMM12 @TRAACKR @nicochabs
  • 8. Q:WHO IS THE MOST INFLUENCIAL DIGITAL COMMUNICATIONS PRO IN THE UK? DIGITAL MARKETING SOCIAL MEDIA DIGITAL PR#SMM12 @TRAACKR @nicochabs
  • 9. A: THERE ARE SUBJECT MATTER EXPERTS… DIGITAL MARKETING SOCIAL MEDIA DIGITAL PR#SMM12 @TRAACKR @nicochabs
  • 10. ….AND CROSS POLLINATORS DIGITAL MARKETING SOCIAL MEDIA DIGITAL PR#SMM12 @TRAACKR @nicochabs
  • 11. TO FIND YOUR INFLUENCERS, FIRST DEFINE YOUR CONTEXT AND THE REST WILL FOLLOW Nicolas Chabot VP Europe @TRAACKR#SMM12 @TRAACKR @nicochabs

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