SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Implementing Social Media Listening & Engagement for Global Brands

by on May 09, 2011

  • 3,897 views

Orange France has transformed its approach to customer services by building a team of 50 community managers who provide online support through engagement in third party forums. This has saved the ...

Orange France has transformed its approach to customer services by building a team of 50 community managers who provide online support through engagement in third party forums. This has saved the company € millions via a reduction in call volumes. Meanwhile the Accor Hotel Group has provided 4,000 hotel managers with social media monitoring dashboards to help them increase customer satisfaction. In this session Catriona will explain how and why each brand took these steps, explaining the lessons learnt along the way.

Statistics

Views

Total Views
3,897
Views on SlideShare
3,619
Embed Views
278

Actions

Likes
11
Downloads
122
Comments
0

3 Embeds 278

http://oursocialtimes.com 260
http://paper.li 17
http://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Implementing Social Media Listening & Engagement for Global Brands Implementing Social Media Listening & Engagement for Global Brands Presentation Transcript