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How American Airlines Uses Social CRM for Customer Engagement

by Our Social Times on Nov 04, 2011

  • 2,719 views

Jon Bird explains how American Airlines uses social CRM to manage and enhance it's customer engagement. A compelling case study from Our Social Times' Social CRM 2011 New York Conference.

Jon Bird explains how American Airlines uses social CRM to manage and enhance it's customer engagement. A compelling case study from Our Social Times' Social CRM 2011 New York Conference.

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american airlines crm scrm social media travel social crm avia use case airlines customer journey aa social media

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How American Airlines Uses Social CRM for Customer Engagement — Presentation Transcript