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Getting Started with Social Media Monitoring - Celia Pronto

by Our Social Times on Nov 19, 2009

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A case study from Monitoring Social Media 09 (MSM09) showing how STA Travel use social media and monitor the results.

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A case study from Monitoring Social Media 09 (MSM09) showing how STA Travel use social media and monitor the results.

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Getting Started with Social Media Monitoring - Celia Pronto — Presentation Transcript

Getting started with Social Media An STA Travel Case Study Célia Pronto – Marketing Director 17th November 2009

What we’ll talk about today • Getting internal buy-in • How we developed our strategy • Defining success STA Travel Social Media Case Study 17/11/2009 2

Where we started – getting internal buy in STA Travel Social Media Case Study 17/11/2009 3

Refocussing our thinking Partners Widgets Guerrilla Mobile Sponsorship Social media / PR s RSS Campaign bebo Blogs Email Facebook Retail

STAtravelbuzz

Tips for Success • Know in advance what you want to measure • Ensure consistent reporting and tracking • Integrate into your business metrics and reports •Refine initial measurement criteria as you learn STA Travel Social Media Case Study 17/11/2009 6

Thank you celia.pronto@statravel.co.uk

Getting Started with Social Media Monitoring - Celia Pronto

by Our Social Times on Nov 19, 2009

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Getting Started with Social Media Monitoring - Celia Pronto — Presentation Transcript