Facebook Marketing 2012 London , How Kellogg's build Community Emma Gannon, Edelman

Purpose of the page Everything we do, everything we show, everything we believe, begins and ends with real women. – Facebook is about real people, sharing real things – People, not content, are king – Success for us is that the community remains driven by the voice of the real women in it© Copyright 2012 Daniel J Edelman Ltd.

By encouraging fans tosubmit personal photosof what the Dovebird means to them andbringing it to life inpersonal contexts thiscreates visual brandcontent and an insightinto the fan© Copyright 2012 Daniel J Edelman Ltd.

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Facebook Marketing 2012 London , How Kellogg's build Community Emma Gannon, Edelman

by Our Social Times on Jul 19, 2012

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Facebook Marketing 2012 London , How Kellogg’s build Community Emma Gannon, Edelman Presentation Transcript