Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet                           ...
@currybet
Launched in September 2011                             @currybet
Read, watch and listen Guardian content in Facebook                                                  @currybet
An opt-in way of consuming Guardian content                                              @currybet
People were very vocal about it                                  @currybet
Very vocal indeed                    @currybet
Why design it like that?                           @currybet
Had one metric in mind...                            @currybet
...but actually shifted this one                                   @currybet
It was an experiment                       @currybet
I published this number-free adoption curve                                              @currybet
Any page is potentially a viral landing page                                               @currybet
It spawns new conversations around old content                                                 @currybet
YouTube clips aren’t journalism                                  @currybet
But neither are TV listings                              @currybet
A young, male audience primed to distribute                                              @currybet
Facebook referrals briefly eclipsed Google                                             @currybet
And then everybody said they “collapsed”                                           @currybet
Any graph that starts from a high peak...                                            @currybet
“Reads” are not prominent anymore                                    @currybet
The Guardian added “Agree / Disagree”                                        @currybet
Unfavourably compared to the “Right / Wrong” table                                                     @currybet
Some actions speak louder                            @currybet
The water carrier                    @currybet
If I could turn back time...                               @currybet
Thank youMartin BelamFacebook Marketing London, July 2012@currybet                                       emblem-digital.com
Upcoming SlideShare
Loading in...5
×

Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)

1,222

Published on

Martin Belam talks through the stages of creating the Guardian Facebook app from conception through to testing through to roll out. Lessons learnt and future plans.

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,222
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)

  1. 1. Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
  2. 2. @currybet
  3. 3. Launched in September 2011 @currybet
  4. 4. Read, watch and listen Guardian content in Facebook @currybet
  5. 5. An opt-in way of consuming Guardian content @currybet
  6. 6. People were very vocal about it @currybet
  7. 7. Very vocal indeed @currybet
  8. 8. Why design it like that? @currybet
  9. 9. Had one metric in mind... @currybet
  10. 10. ...but actually shifted this one @currybet
  11. 11. It was an experiment @currybet
  12. 12. I published this number-free adoption curve @currybet
  13. 13. Any page is potentially a viral landing page @currybet
  14. 14. It spawns new conversations around old content @currybet
  15. 15. YouTube clips aren’t journalism @currybet
  16. 16. But neither are TV listings @currybet
  17. 17. A young, male audience primed to distribute @currybet
  18. 18. Facebook referrals briefly eclipsed Google @currybet
  19. 19. And then everybody said they “collapsed” @currybet
  20. 20. Any graph that starts from a high peak... @currybet
  21. 21. “Reads” are not prominent anymore @currybet
  22. 22. The Guardian added “Agree / Disagree” @currybet
  23. 23. Unfavourably compared to the “Right / Wrong” table @currybet
  24. 24. Some actions speak louder @currybet
  25. 25. The water carrier @currybet
  26. 26. If I could turn back time... @currybet
  27. 27. Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×