Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)

Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com

@currybet

Launched in September 2011 @currybet

Read, watch and listen Guardian content in Facebook @currybet

An opt-in way of consuming Guardian content @currybet

People were very vocal about it @currybet

Very vocal indeed @currybet

Why design it like that? @currybet

Had one metric in mind... @currybet

...but actually shifted this one @currybet

It was an experiment @currybet

I published this number-free adoption curve @currybet

Any page is potentially a viral landing page @currybet

It spawns new conversations around old content @currybet

YouTube clips aren’t journalism @currybet

But neither are TV listings @currybet

A young, male audience primed to distribute @currybet

Facebook referrals briefly eclipsed Google @currybet

And then everybody said they “collapsed” @currybet

Any graph that starts from a high peak... @currybet

“Reads” are not prominent anymore @currybet

The Guardian added “Agree / Disagree” @currybet

Unfavourably compared to the “Right / Wrong” table @currybet

Some actions speak louder @currybet

The water carrier @currybet

If I could turn back time... @currybet

Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com

by Our Social Times on Jul 19, 2012