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Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)
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Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)

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Martin Belam talks through the stages of creating the Guardian Facebook app from conception through to testing through to roll out. Lessons learnt and future plans.

Martin Belam talks through the stages of creating the Guardian Facebook app from conception through to testing through to roll out. Lessons learnt and future plans.

Published in: News & Politics, Technology
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  1. Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
  2. @currybet
  3. Launched in September 2011 @currybet
  4. Read, watch and listen Guardian content in Facebook @currybet
  5. An opt-in way of consuming Guardian content @currybet
  6. People were very vocal about it @currybet
  7. Very vocal indeed @currybet
  8. Why design it like that? @currybet
  9. Had one metric in mind... @currybet
  10. ...but actually shifted this one @currybet
  11. It was an experiment @currybet
  12. I published this number-free adoption curve @currybet
  13. Any page is potentially a viral landing page @currybet
  14. It spawns new conversations around old content @currybet
  15. YouTube clips aren’t journalism @currybet
  16. But neither are TV listings @currybet
  17. A young, male audience primed to distribute @currybet
  18. Facebook referrals briefly eclipsed Google @currybet
  19. And then everybody said they “collapsed” @currybet
  20. Any graph that starts from a high peak... @currybet
  21. “Reads” are not prominent anymore @currybet
  22. The Guardian added “Agree / Disagree” @currybet
  23. Unfavourably compared to the “Right / Wrong” table @currybet
  24. Some actions speak louder @currybet
  25. The water carrier @currybet
  26. If I could turn back time... @currybet
  27. Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com

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