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Facebook Marketing 2012 - Case Study - Yorkshire Tea's Little Urn - From TV to Facebook. Dom Dwight, Yorkshire Tea
 

Facebook Marketing 2012 - Case Study - Yorkshire Tea's Little Urn - From TV to Facebook. Dom Dwight, Yorkshire Tea

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Dom Dwight from Yorkshire Tea talks us through the Little Urn Campaign - saving

Dom Dwight from Yorkshire Tea talks us through the Little Urn Campaign - saving

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    Facebook Marketing 2012 - Case Study - Yorkshire Tea's Little Urn - From TV to Facebook. Dom Dwight, Yorkshire Tea Facebook Marketing 2012 - Case Study - Yorkshire Tea's Little Urn - From TV to Facebook. Dom Dwight, Yorkshire Tea Presentation Transcript

    • Facebook, the Yorkshire Tea way
    • First, how we ‘fell into’ social… Getting the inside out… …listening and gathering intel
    • …and where it took us! Little Urn went to the USA to bring Brits abroad a proper brew…
    • Then, what we learned along the way… Don’t force it… Video is tricky! 2 1 3 Stay on their level!
    • …how it changed our whole approach… consumer social non media consumer brand bloggers press NGOs
    • …and encouraged us to integrate. Events Social PR
    • Our story continues…From talking hard water in London... …to our ‘Och Aye The Brew’ tour
    • And, along the way, THIS happened…
    • Fooling around…
    • Mug shots…
    • In the moment & on their level…
    • Fooling around… but with more purpose
    • And finally…
    • In summary then… Never stop listening Stay agile Use your imagination Keep it real