Facebook, the Yorkshire Tea way
First, how we ‘fell into’ social…           Getting the           inside out…                                    …listenin...
…and where it took us!      Little Urn went to the       USA to bring Brits         abroad a proper              brew…
Then, what we learned along the way…                                    Don’t force it…          Video is tricky!      2  ...
…how it changed our whole approach…                        consumer             social                      non           ...
…and encouraged us to integrate.                                Events                       Social                       ...
Our story continues…From talking hard water in London...                             …to our ‘Och Aye The Brew’ tour
And, along the way, THIS happened…
Fooling around…
Mug shots…
In the moment & on their level…
Fooling around… but with more purpose
And finally…
In summary then…      Never stop listening      Stay agile      Use your imagination      Keep it real
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Facebook Marketing 2012 - Case Study - Yorkshire Tea's Little Urn - From TV to Facebook. Dom Dwight, Yorkshire Tea

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Dom Dwight from Yorkshire Tea talks us through the Little Urn Campaign - saving

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Facebook Marketing 2012 - Case Study - Yorkshire Tea's Little Urn - From TV to Facebook. Dom Dwight, Yorkshire Tea

  1. 1. Facebook, the Yorkshire Tea way
  2. 2. First, how we ‘fell into’ social… Getting the inside out… …listening and gathering intel
  3. 3. …and where it took us! Little Urn went to the USA to bring Brits abroad a proper brew…
  4. 4. Then, what we learned along the way… Don’t force it… Video is tricky! 2 1 3 Stay on their level!
  5. 5. …how it changed our whole approach… consumer social non media consumer brand bloggers press NGOs
  6. 6. …and encouraged us to integrate. Events Social PR
  7. 7. Our story continues…From talking hard water in London... …to our ‘Och Aye The Brew’ tour
  8. 8. And, along the way, THIS happened…
  9. 9. Fooling around…
  10. 10. Mug shots…
  11. 11. In the moment & on their level…
  12. 12. Fooling around… but with more purpose
  13. 13. And finally…
  14. 14. In summary then… Never stop listening Stay agile Use your imagination Keep it real
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