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Chase McMichael - Infinigraph

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How to Maximize Engagement from Facebook Ads

How to Maximize Engagement from Facebook Ads

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  • 1. How to Maximize Engagement from Facebook Ads
    @chasemcmichael
    @infinigraph
    Analyze · Automate · Activate
  • 2. Is LIKE the new LINK , YES!
  • 3. Life is not about being liked its about being effective
  • 4. Likeonomics
    New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.”
    Mr. brand give me a reason to like you
  • 5. TRENDING CONTENT
    BRAND
    ADVERTISER
    SOCIAL AD
    SITE CONTENT
    Actions are like a barometer to relevance
  • 6. Trending Content
    Trending content has low perishability
  • 7. Identify Reach & Relevance
    Relevant content integrated in Facebook Ad Buy
    Targeting is based on Interests “Brand Affinity”
    You are what you feed, feed well
  • 8. Content Resonance
    Content interaction creates context
  • 9. How it works
  • 10. What are customers into? – Interests!
    Got affinity? Must know passion
  • 11. Facebook ad buy interface “Precise Interests”
    FB interests, underused most powerful
  • 12. Golden Spoon gives a reason to Like
  • 13. Results
    ResultsTop-line results were as follows:
    Click through rate: 6%
    Liked page : 51%
    Conversion to buy: 18%*
    Same store sales: up 13.7% during promotional period.
    Brands need to talk to customers... and through customers
  • 14. Sponsored Stories – You’re the “Mad Men” now
    Facebook postings become –
    • word of mouth recommendations and trusted referrals
    • 15. holy grail of organic, bottom-up marketing
    FB stories is like cooking with social gas
  • 16. Sponsored Stories Yielded a
    46% Higher CTR
    20% Lower CPC
    18% Lower Cost per Fan
    TBD Digital
    Content is the social lubricant not your advertisement
  • 17. Take Away
    Leverage “Crowd Approved” content to drive engagement
    Keywords coming from social interaction yields better targeting “Interest”
    FB ads with relevant content and Sponsored Stories work
  • 18. Thank You!
    @chasemcmichael
    @infinigraph
    Analyze · Automate · Activate