Brands Taking Action on the Social Web
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Brands Taking Action on the Social Web

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Michael Brito (Edelman) presents at Social Media Marketing 2010 San Francisco. Learn how brands are taking the collective intelligence of the community; and changing their business models, products ...

Michael Brito (Edelman) presents at Social Media Marketing 2010 San Francisco. Learn how brands are taking the collective intelligence of the community; and changing their business models, products and processes because of it. Including case studies and campaign results, this session will also demonstrate how the simple act of listening and “taking action” are yielding positive results for brands, big and small.

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Brands Taking Action on the Social Web Brands Taking Action on the Social Web Presentation Transcript

  • Brands Taking Action
    On the Social Web
    Michael Brito
    @Britopian on Twitter
  • MAKE DATA DRIVEN DECISIONS
    http://www.coneinc.com/content1182
    http://www.coneinc.com/content2601
    Michael Brito
    @Britopian on Twitter
  • IT’S ABOUT THE PEOPLE, NOT THE TOOLS
    The tools come and go.
    • Myspace
    • Friendster
    • Plurk
    • Twitter
    • Google Buzz
    Consumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing.
    Michael Brito
    @Britopian on Twitter
  • SO THE QUESTION IS ….
    How do we live up to consumer expectations?
    Michael Brito
    @Britopian on Twitter
  • KICK A$$ PRODUCTS
    Michael Brito
    @Britopian on Twitter
  • SUPERIOR CUSTOMER SERVICE
    Michael Brito
    @Britopian on Twitter
  • AUTHENTIC COMMUNITY ENGAGEMENT
  • BRANDS BECOME BELIEVABLE
    Michael Brito
    @Britopian on Twitter
  • PEOPLE BUY THINGS FROM BRANDS THAT LISTEN
    Top Ten Brands / measuring breath and depth within the social web
    • Starbucks (127)
    • Dell (123)
    • eBay (115)
    • Google (105)
    • Microsoft (103)
    • Thomson Reuters (101)
    • Nike (100)
    • Amazon (88)
    • SAP (86)
    • Tie - Yahoo!/Intel (85)
    “Engagement Correlates To
    financial Performance”
    Michael Brito
    @Britopian on Twitter
  • TRADITIONAL SALES FUNNEL
    “Engagement Correlates To
    financial Performance”
    Michael Brito
    @Britopian on Twitter
  • ACTIVATING YOUR ADVOCATES
    If you love your customers, they will love you back,
    And tell others!
    Michael Brito
    @Britopian on Twitter
  • Michael Brito
    @Britopian on Twitter
  • STARBUCKS LISTENS & ACTS
    Splashstick
    • Launched MyStarBucks Idea a few years ago
    • Crowdsourcing products, services and improvement to the coffee experience
    • Building strong & profitable customer relationships
    Michael Brito
    @Britopian on Twitter
  • STARBUCKS LISTENS & ACTS
  • Michael Brito
    @Britopian on Twitter
  • GM CANCELS PRODUCTION: BUICK CROSSOVER
    • Decision based solely on real time customer feedback
    • Saved the company million in manufacturing costs, inventory, etc.
    Michael Brito
    @Britopian on Twitter
  • Show video
    http://www.youtube.com/watch?v=jqLPHrCQr2I.
    Michael Brito
    @Britopian on Twitter
  • INTEL CASE STUDY – ROCKSTARS
    • Launched Sponsors of Tomorrow, May 09’
    • Released the video on Youtube
    • Over million views in one month
    • The community was begging for t-shirts like this one
    • Youtube comments, Twitter, Gizomodo, Engadget
    Ajay Bhatt – co founder of the USB port
    Michael Brito
    @Britopian on Twitter
  • A ROCKSTAR IS BORN!
    Michael Brito
    @Britopian on Twitter
  • Michael Brito
    @Britopian on Twitter
  • THE ANALOG GROUNDSWELL
    Michael Brito
    @Britopian on Twitter