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Brands Taking Action<br />On the Social Web<br />Michael Brito<br />@Britopian on Twitter<br />
MAKE DATA DRIVEN DECISIONS<br />http://www.coneinc.com/content1182<br />http://www.coneinc.com/content2601<br />Michael Br...
IT’S ABOUT THE PEOPLE, NOT THE TOOLS<br />The tools come and go.  <br /><ul><li>Myspace
Friendster
Plurk
Twitter
Google Buzz</li></ul>Consumers’ expectations aren’t changing. In fact, they want more out of brands.  That is a good thing...
SO THE QUESTION IS ….<br />How do we live up to consumer expectations?<br />Michael Brito<br />@Britopian on Twitter<br />
KICK A$$ PRODUCTS<br />Michael Brito<br />@Britopian on Twitter<br />
SUPERIOR CUSTOMER SERVICE<br />Michael Brito<br />@Britopian on Twitter<br />
AUTHENTIC COMMUNITY ENGAGEMENT<br />
BRANDS BECOME BELIEVABLE<br />Michael Brito<br />@Britopian on Twitter<br />
PEOPLE BUY THINGS FROM BRANDS THAT LISTEN<br />Top Ten Brands / measuring breath and depth within the social web<br /><ul>...
 Dell (123)
 eBay (115)
 Google (105)
 Microsoft (103)
 Thomson Reuters (101)
 Nike (100)
 Amazon (88)
 SAP (86)
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Brands Taking Action on the Social Web

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Michael Brito (Edelman) presents at Social Media Marketing 2010 San Francisco. Learn how brands are taking the collective intelligence of the community; and changing their business models, products and processes because of it. Including case studies and campaign results, this session will also demonstrate how the simple act of listening and “taking action” are yielding positive results for brands, big and small.

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Transcript of "Brands Taking Action on the Social Web"

  1. 1. Brands Taking Action<br />On the Social Web<br />Michael Brito<br />@Britopian on Twitter<br />
  2. 2. MAKE DATA DRIVEN DECISIONS<br />http://www.coneinc.com/content1182<br />http://www.coneinc.com/content2601<br />Michael Brito<br />@Britopian on Twitter<br />
  3. 3. IT’S ABOUT THE PEOPLE, NOT THE TOOLS<br />The tools come and go. <br /><ul><li>Myspace
  4. 4. Friendster
  5. 5. Plurk
  6. 6. Twitter
  7. 7. Google Buzz</li></ul>Consumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing. <br />Michael Brito<br />@Britopian on Twitter<br />
  8. 8. SO THE QUESTION IS ….<br />How do we live up to consumer expectations?<br />Michael Brito<br />@Britopian on Twitter<br />
  9. 9. KICK A$$ PRODUCTS<br />Michael Brito<br />@Britopian on Twitter<br />
  10. 10. SUPERIOR CUSTOMER SERVICE<br />Michael Brito<br />@Britopian on Twitter<br />
  11. 11. AUTHENTIC COMMUNITY ENGAGEMENT<br />
  12. 12. BRANDS BECOME BELIEVABLE<br />Michael Brito<br />@Britopian on Twitter<br />
  13. 13. PEOPLE BUY THINGS FROM BRANDS THAT LISTEN<br />Top Ten Brands / measuring breath and depth within the social web<br /><ul><li> Starbucks (127)
  14. 14. Dell (123)
  15. 15. eBay (115)
  16. 16. Google (105)
  17. 17. Microsoft (103)
  18. 18. Thomson Reuters (101)
  19. 19. Nike (100)
  20. 20. Amazon (88)
  21. 21. SAP (86)
  22. 22. Tie - Yahoo!/Intel (85)</li></ul>“Engagement Correlates To <br />financial Performance”<br />Michael Brito<br />@Britopian on Twitter<br />
  23. 23. TRADITIONAL SALES FUNNEL<br />“Engagement Correlates To <br />financial Performance”<br />Michael Brito<br />@Britopian on Twitter<br />
  24. 24. ACTIVATING YOUR ADVOCATES<br />If you love your customers, they will love you back,<br />And tell others! <br />Michael Brito<br />@Britopian on Twitter<br />
  25. 25. Michael Brito<br />@Britopian on Twitter<br />
  26. 26. STARBUCKS LISTENS & ACTS<br />Splashstick<br /><ul><li>Launched MyStarBucks Idea a few years ago
  27. 27. Crowdsourcing products, services and improvement to the coffee experience
  28. 28. Building strong & profitable customer relationships</li></ul>Michael Brito<br />@Britopian on Twitter<br />
  29. 29. STARBUCKS LISTENS & ACTS<br />
  30. 30. Michael Brito<br />@Britopian on Twitter<br />
  31. 31. GM CANCELS PRODUCTION: BUICK CROSSOVER<br /><ul><li>Decision based solely on real time customer feedback
  32. 32. Saved the company million in manufacturing costs, inventory, etc.</li></ul>Michael Brito<br />@Britopian on Twitter<br />
  33. 33. Show video<br />http://www.youtube.com/watch?v=jqLPHrCQr2I.<br />Michael Brito<br />@Britopian on Twitter<br />
  34. 34. INTEL CASE STUDY – ROCKSTARS<br /><ul><li>Launched Sponsors of Tomorrow, May 09’
  35. 35. Released the video on Youtube
  36. 36. Over million views in one month
  37. 37. The community was begging for t-shirts like this one
  38. 38. Youtube comments, Twitter, Gizomodo, Engadget</li></ul>Ajay Bhatt – co founder of the USB port<br />Michael Brito<br />@Britopian on Twitter<br />
  39. 39. A ROCKSTAR IS BORN!<br />Michael Brito<br />@Britopian on Twitter<br />
  40. 40. Michael Brito<br />@Britopian on Twitter<br />
  41. 41. THE ANALOG GROUNDSWELL<br />Michael Brito<br />@Britopian on Twitter<br />
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