+ Follow

• 1,509 views

Maria Ogneva - Director of Social Media Attensity at Social Media Marketing 2010 (San Francisco) talks through social media measurement and monitoring and how to optimize the time you spend doing it. H...

Maria Ogneva - Director of Social Media Attensity at Social Media Marketing 2010 (San Francisco) talks through social media measurement and monitoring and how to optimize the time you spend doing it. How to set goals, what metrics to track, and how to make sense of unstructured data for insight-driven strategies. Evaluate monitoring solutions, what to listen for, best practices for engagement, how to defend from competitors and how to structure insights that drive product development, pricing, and messaging decisions.

Accessibility

• View text version

Categories

• Business & Mgmt

Tags

buzz monitoring social media marketing social media listening social media monitoring social media attensity social media measurement socialmedia

More...

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

None Pornographic Defamatory Illegal/Unlawful Spam Other Terms Of Service Violation Cancel

File a copyright complaint

2 Embeds 28

http://oursocialtimes.com	27
http://paper.li	1

Statistics

Favorites

4

Downloads

35

Comments

0

Embed Views

28

Views on SlideShare

1,481

Total Views

1,509