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Actionable Insights From Social Media Monitoring and Measurement

by on Jul 10, 2010

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Maria Ogneva - Director of Social Media Attensity at Social Media Marketing 2010 (San Francisco) talks through social media measurement and monitoring and how to optimize the time you spend doing it. ...

Maria Ogneva - Director of Social Media Attensity at Social Media Marketing 2010 (San Francisco) talks through social media measurement and monitoring and how to optimize the time you spend doing it. How to set goals, what metrics to track, and how to make sense of unstructured data for insight-driven strategies. Evaluate monitoring solutions, what to listen for, best practices for engagement, how to defend from competitors and how to structure insights that drive product development, pricing, and messaging decisions.

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Actionable Insights From Social Media Monitoring and Measurement Actionable Insights From Social Media Monitoring and Measurement Presentation Transcript