Search Engine Optimization                             Beyond the basicsNovember 2010                                    1...
SEO Basics                      Research: Know what terms people search for                      Keywords: In URLs, metata...
Google is always changing                                           Do you know what’s happening?                      Mor...
Google is always changing                                     Do you know what’s happening?         Places       multiple ...
Google is always changing                                     Do you know what’s happening?    Preview                    ...
Beyond basic SEO                                                  Four strategies for 2011                      Blogging  ...
Strategy #1                                         Blogging or content development                      Know what is happ...
Strategy #1                                    Blogging or content development                    November 2010           ...
Strategy #2                                      Community and forum involvement                      Provide advice and a...
Strategy #2                                    Community and forum involvement                                            ...
Strategy #3                                                Social media optimization                      Focus on proacti...
Strategy #3                                                    Social media optimization                                  ...
Strategy #4                                                      Building backlinks     Link Bait:     Content that entert...
Strategy #4                                                                Building backlinks                      Be first...
Resources and tools                                                   Useful online management tools                      ...
Resources and tools                    November 2010                         16Tuesday, November 30, 2010                 ...
Resources and tools                    November 2010                         17Tuesday, November 30, 2010                 ...
Resources and tools                    November 2010                         18Tuesday, November 30, 2010                 ...
Search Engine Optimization                                                               Beyond the basics                ...
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SEO Trends & Tips: Beyond The Basics

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Knowing how Google is changing their algorithm and search engine result pages is critical to your online ranking. Learn what's new and the best SEO tips to optimize your website and increase your website traffic numbers. Presented by Agnes Stawicki, Our Kids Media.

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SEO Trends & Tips: Beyond The Basics

  1. 1. Search Engine Optimization Beyond the basicsNovember 2010 1Tuesday, November 30, 2010 20
  2. 2. SEO Basics Research: Know what terms people search for Keywords: In URLs, metatags and content Content: New, relevant and keyword focused Google.ca/places: List your local business Backlinks: Inbound and outbound x www.dialogueonline.ca/ marketing-SEO-meeting-schools-2010.php November 2010 2Tuesday, November 30, 2010 21
  3. 3. Google is always changing Do you know what’s happening? More prominent ‘Google Places’ results Multiple results for individual domains Website previews prior to clicking Personalized results... there is no ‘norm’ November 2010 3Tuesday, November 30, 2010 22
  4. 4. Google is always changing Do you know what’s happening? Places multiple results November 2010 4Tuesday, November 30, 2010 23
  5. 5. Google is always changing Do you know what’s happening? Preview November 2010 5Tuesday, November 30, 2010 24
  6. 6. Beyond basic SEO Four strategies for 2011 Blogging Community Involvement Social Media Optimization Backlinks November 2010 6Tuesday, November 30, 2010 25
  7. 7. Strategy #1 Blogging or content development Know what is happening in your industry Focus on unique and relevant content Promote via all media sources: Twitter, Facebook, Newsletters... Submit your blog to directories blog.botw.org No time, guest blog google.com/news blogged.com EzineArticles.com ArticleDashboard.com November 2010 7Tuesday, November 30, 2010 26
  8. 8. Strategy #1 Blogging or content development November 2010 8Tuesday, November 30, 2010 27
  9. 9. Strategy #2 Community and forum involvement Provide advice and answers to questions Be an expert Add a hyperlink to your website Reach a new audience November 2010 9Tuesday, November 30, 2010 28
  10. 10. Strategy #2 Community and forum involvement !"#$%&&$()**&$%(("#+,-#+. !"##$%&()(&(&*$+,-..#+$/%+-%&0$*.$%++1($ -%0-$+,-..#$,2(%*+$*./32+$*-($4&*32%.$ 5(,.&326$5,-..#$7%)#.83$94557:$81+*$;($ +1,,(++<1##6$%&+)(,*($;6$*-($=%&%+*26$.<$ >1,3?.&$(@(26$.*-(2$6(32AAA$B ! x ""!#$%&!#(%)$*+!,*-$%.!/(0(%$1.*!.2! 3*0(4(*0(*-!567..89 !C-(2($32($3$&18;(2$.<$3@3&*30(+$.<$ ,-..+%&0$3$+,-..#$*-3*$;(#.&0+$*.$3&$ 3++.,%3?.&AAA$B ! ""!:(.%;(!#%;;9+!<.*2(%(*6(!.2! 3*0(4(*0(*-!567..89 November 2010 10Tuesday, November 30, 2010 29
  11. 11. Strategy #3 Social media optimization Focus on proactive online reputation building Remember SEO basics: content, titles, keywords Deliver a consistent message across all platforms Always think about repurposing content November 2010 6Tuesday, November 30, 2010 30
  12. 12. Strategy #3 Social media optimization Consistent message across all platforms November 2010 12Tuesday, November 30, 2010 31
  13. 13. Strategy #4 Building backlinks Link Bait: Content that entertains, informs and attracts inbound links (blogs, photos, videos) November 2010 13Tuesday, November 30, 2010 32
  14. 14. Strategy #4 Building backlinks Be first - watch for news and issues in your industry and write about them Provide advice or a ‘how to’ guide. Share your expertise Focus on locally targeted content Less is more. Be concise, attention spans are short. x /#%"()$0*&12#$*3$-"%4($3*"$5%"6(1&%"$-#"2 November 2010 14Tuesday, November 30, 2010 33
  15. 15. Resources and tools Useful online management tools x See if your brand name is available on 160 networks x Social network management Shows the social impactx particular URL has a x Search Forums for topics of interest x Set up alerts for your brand/keywords on social sites November 2010 15Tuesday, November 30, 2010 34
  16. 16. Resources and tools November 2010 16Tuesday, November 30, 2010 35
  17. 17. Resources and tools November 2010 17Tuesday, November 30, 2010 36
  18. 18. Resources and tools November 2010 18Tuesday, November 30, 2010 37
  19. 19. Search Engine Optimization Beyond the basics @OurKidsNet @AgnesStawicki Facebook.com/PrivateSchoolEducation YouTube.com/OurKidsDOTnet OurKidsMedia.com 1.877.272.1845 x31 November 2010 19 13Tuesday, November 30, 2010 38

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