Maximize your online listing with OurKids.net
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Maximize your online listing with OurKids.net

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Neil Persuad's presentation to the schools of SEAL (Standards And Excellence in Learning), the Canadian private School standards body.

Neil Persuad's presentation to the schools of SEAL (Standards And Excellence in Learning), the Canadian private School standards body.

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  • 1. Open Space SEAL Conference: How to MAXIMIZE your online presence with Ourkids.net w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 2. Our Kids Canada’s #1 resource for parents searching for independent schools 250,000 copies distributed 70,000 monthly online visitors 15,000 e-newsletter subscribers 5,000 daily blog visitors 1,777 Twitter followers 2,000 families attending expos 20% International online traffic 100% target audience 1,000,000 Families #1 Ranking on Google.ca w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 3. w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 4. World Internet Usage and Population Growth Timeline ! ! 2000: 31,496,800 population / Internet users = 12,700,000 = 40.3% 2003: 32,050,369 population / Internet users = 20,450,000 = 63.8% 2005: 32,440,970 population / Internet users = 21,900,000 = 67.5% 2008: 33,212,696 population / Internet users = 28,000,000 = 84.3% w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 5. Amplify your efforts Amplify your 1. Where can you share your blog, twitter and facebook pages? 1 sh 2. Can you automate a postings/feeds with tools and widgets? 2 p to w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 6. Facebook Twitter LinkedIn Pull RSS feed of News or Blog w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 7. Direct Feeds Direct Feeds Extra exposure! No additional Extra exposure! cost or effort No additional cost or effort w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 8. ‘Sharing’ and ‘Tweeting’ ‘Sharing’ and ‘Tweeting’ w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 9. FriendFeed.com powerful resource to streamline online updates ! w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 10. Ourkids.net web stats Google Analytics: Ourkids.net site summary (January 1, 2009 – May 2, 2010) 810,529 Visits 614,448 Absolute Unique Visitors (196,081 repeat visitors) 3,816,612 Pageviews 4:21 Time on Site (2x above industry average) Top 10 visiting countries include: Canada, USA, UK, Hong Kong, India, Australia, China, Brazil, Germany and Mexico w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 11. It’s Google time Ourkids is #1 on Google.ca • Private Schools • Boarding Schools • All Girls’ Schools • All Boy’s Schools • Alberta Private Schools • BC Private Schools • Quebec Private Schools • East Coast Private Schools • Ontario Private Schools Here are some other popular search terms we rank highly for: • Gifted Private Schools • Advanced Placement Schools • IB Schools • Montessori Schools • Calgary Private Schools • Vancouver Private Schools • Montreal Private Schools • Toronto Private Schools • Christian Private Schools w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 12. Our Kids e-listing overview Complete your e-listing pages and receive 5x’s more pageviews and traffic ! ! w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 13. Ourkids e-listing samples Albert College Brentwood College Selwyn House School Ashbury College Strathcona-Tweedsmuir School King’s-Edgehill School St. Michaels University School w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 14. Optimize your e-listing • Provide images that showcase different elements of your school (web format) • Capture students in action (sports, arts, music) with supportive articles and stories • Include student/parent testimonials -- word of mouth advertising at it’s best • Showcase your unique opportunities: study abroad, round square, community service programs • Keep your ‘Important Dates’ updated and access your e-listing quarterly to keep content fresh ! w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 15. Free online marketing tips Put Our Kids on your media press release q Submit articles to monthly e-newsletters q Update your events calendar q Contribute to the Our Kids Chalkboard Blog and become an expert q Student Bloggers connecting with potential students w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 16. What’s new with Our Kids: Premium Online Display Bundles Leaderboard Connect with a pre-qualified and targeted audience Premium Display Bundles provide your school with an integrated campaign with four ad units. All four ads are served up in rotation so that they appear regularly throughout the month. Ads may appear on any given page in any of the four formats. Includes: ü A guaranteed # of ad impressions per month ü Ad creation in four formats (leaderboard, big box, skyscraper, ½ banner) Big Box Leaderboard 728 pixels wide by 90 pixels high Big Box 300 pixels wide by 250 pixels high Skyscraper 160 pixels wide by 600 pixels high ½ banner 300 pixels wide by 100 pixels high ü Free once a month update service ½ banner Costs*: BASIC PREMIUM ULTIMATE Skyscraper 5,000 impressions 10,000 impressions 20,000 impressions per month per month per month $210 per month $400 per month $760 per month 6 months at $200 6 months at $380 6 months at $720 per month per month per month 12 months at $190 12 months at $360 12 months at $680 per month per month per month *3 months minimum booking 5 w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 17. What’s new with Our Kids: Online E-Listing Enhancements Enhance and upgrade your online e-listing to drive more traffic to your school profile. Use the power of online video to showcase your school to thousands of Video Gallery - School Showcased prospective families G ol d $ 650 p e r year ($55 p e r m o nt h) ü Featured school positioning on highly visited ourkids.net pages ü Positioned on Featured School Summary Page ü Positioning on the Our Kids video gallery page ü 2 videos posted on your school profile page Online Video - ü 1 e-brochure posted on your school profile page School Showcased Sil ve r $250 p e r year ($22 p e r m o nt h) ü Positioned on Featured School Summary Page ü Positioning on the Our Kids video gallery page E-Brochure Online Videos ü 1 video posted on your school profile page ü 1 e-brochure posted on your school profile page w w w.O u r K i d s M e d i a .c o m 6 M a r ke t i n g I n d e p e n d e n t S c h o o l s s i n c e 19 9 8 w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 18. What’s new with Our Kids: Online E-Newsletter Advertising Deliver your message to a highly targeted and receptive audience. The Our Kids E-Newsletter is distributed to an opt-in list of 15,000+ subscribers two times per month. With informative articles, video features Leaderboard and tips on choosing a school, it’s the perfect way to increase awareness about your school and/or promote open house events. N ew s let te r Ba n ne r A d ve r t is i ng I nc lu d e s: ü Display banner ad with link to your website ü 50 character text link to your website Big Box Leaderboard $975 ½ banner Big Box $900 ½ banner $600 Exclusive Sponsorship (all 3) $1,600 We can tailor your marketing campaign with print, online and e-newsletter advertising and create a campaign that works within your budget. For more information, please call 905-272-1843 or email info@ourkids.net. w w w.O u r K i d s M e d i a .c o m 7 M a r ke t i n g I n d e p e n d e n t S c h o o l s s i n c e 19 9 8 w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t
  • 19. Turningcreativity, vision and passion into exciting video • Admission Experts • Alumni Project • Arts, Music and Creativity • Boarding Life w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t