How To Get Media Coverage
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How To Get Media Coverage

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Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a......

Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.

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Transcript

  • 1. How to IncreaseYour Presencein the Media 2
  • 2. Stories areeverywhere 3
  • 3. Two types ofstories 4
  • 4. Three areas: 5
  • 5. Final point:How we canhelp 6
  • 6. How to Constructa Successful Pitch 7
  • 7. What makes agood story? 8
  • 8. People 9
  • 9. Alumni StudentsTeacher 10
  • 10. Is it new? Is it timely?Why should we care?How does it appeal tothe outlet’s audience? 11
  • 11. Writing a pressrelease 12
  • 12. Vancouver Expo Press Release 13
  • 13. Vancouver ExpoPress Release 14
  • 14. Vancouver ExpoPress Release 15
  • 15. Vancouver ExpoPress Release 16
  • 16. Vancouver ExpoPress Release 17
  • 17. Vancouver ExpoPress Release 18
  • 18. It’s not about you! 19
  • 19. How to workwith media outlets 20
  • 20. Monitor media outlets 21
  • 21. Create a contact list 22
  • 22. 23
  • 23. Create andestablish arelationship 24
  • 24. Take careof them 25
  • 25. If it’s anevent, makeit an EVENT 26
  • 26. Find outdeadlines 27
  • 27. Contactat crucialtimes 28
  • 28. Call me Make yourself easy to find 29
  • 29. ourkidsBLOG 30
  • 30. 31
  • 31. How to monitoryour coverage 32
  • 32. How to keeptrack of yourcoverage 33
  • 33. How Our Kidscan help 34
  • 34. TEDxIBYork &The York School 35
  • 35. On the Blog 36
  • 36. On Twitter 37
  • 37. On Facebook 38
  • 38. 39
  • 39. Newsletter 40
  • 40. Magazine 41
  • 41. 42