Facebook Marketing Trends and Case Studies: Beyond the basics

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An overview of new tools and plugins Facebook has released and how to best utilize them for marketing your business. Examples and case studies from corporations, private and boarding schools and …

An overview of new tools and plugins Facebook has released and how to best utilize them for marketing your business. Examples and case studies from corporations, private and boarding schools and summer camps. Presented by Agnes Stawicki, Our Kids Media.

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  • 1. Marketing beyond the ‘wall’ Our Kids Media November 2010 www.ourkidsmedia.comTuesday, November 30, 2010 1
  • 2. Introduction The Wall Custom Tabs Open Graph Places November 2010 2Tuesday, November 30, 2010 2
  • 3. Canada on Facebook 16+ million 411 minutes 53% female users per month 47% male Source: Facebook Stats, November 2010 190 friends November 2010 3Tuesday, November 30, 2010 3
  • 4. Marketing with Facebook Engage with customers where they are spending time Create experiences that integrate your brand and customers Value > Mission > Strategy > Tactics November 2010 4Tuesday, November 30, 2010 4
  • 5. Is it worth it? Case Study: Brentwood College School, BC Launched January 9, 2010 1,202 fans, 760 weekly active users #1 referral source for the past year Drives 9.35% of all website traffic November 2010 5Tuesday, November 30, 2010 5
  • 6. Is it worth it? Case Study: Upper Canada College, ON Launched Spring 2010 489 fans (page), 990 members (alumni group) Generates 13.5% of total referral traffic Biggest success: Finding ‘old boys’ November 2010 6Tuesday, November 30, 2010 6
  • 7. The Wall Real Time Conversations Post: news, photos, events Engage: initiate discussion Moderate: comments, likes, shares Promote: invite students/parents to participate More popular than official Olympic page Molson Canadian Rally Book - 150 pages November 2010 7Tuesday, November 30, 2010 7
  • 8. Custom Tabs Branding and Integration November 2010 8Tuesday, November 30, 2010 8
  • 9. Custom Tabs Branding and Integration Be my friend, get a bagel 4,700 to 336,000 fans in 3 days Manage your starbucks card Integrated with their print and mobile campaign CrowdSaver: putting customers in charge Discounted prices only available if number of votes required is reached November 2010 9Tuesday, November 30, 2010 9
  • 10. Custom Tabs Branding and Integration Events calendar Newsletter Blog/news Photos November 2010 10Tuesday, November 30, 2010 10
  • 11. Facebook Open Graph Social Recommendations November 2010 11Tuesday, November 30, 2010 11
  • 12. Facebook Open Graph Social Recommendations Extends functionality of Facebook to any page of the world wide web 1. Publishes a story to the users friends 2. Adds the like to the users profile 3. Is discovered through search November 2010 12Tuesday, November 30, 2010 12
  • 13. Anyone using it? Facebook Open Graph and Social Plugins 150 million users engage with Facebook on external websites every month 2 million websites host the ‘Like’ button Mobile users are 2x as active than non- mobile users Source: Facebook.com/Press November 2010 13Tuesday, November 30, 2010 13
  • 14. Facebook Open Graph Personal Recommendations November 2010 14Tuesday, November 30, 2010 14
  • 15. Case Studies Facebook Social Plugins ABC News referral traffic increased 250% NHL.com ‘The Rock’ links to URL provided referral traffic increased 80% 92% more articles read Global News #2 source of traffic IMDb points to primary domain November 2010 15Tuesday, November 30, 2010 15
  • 16. Facebook Places Local Business Listings ‘Check in’ while at your school location Claim your business Complete verification call Merge with your Facebook Page (optional) November 2010 16Tuesday, November 30, 2010 16
  • 17. Guiding Principals Building a successful community 1. Post at least one item every day 2. Generate varied content that reflects all curriculum/activities 3. Appeal to a broad audience 4. Set respectful and inclusive tone 5. Respond promptly to comments, feedback and inquiries received 6. Monitor what is most popular and build on your success 7. Promote the page and invite your network to join November 2010 17Tuesday, November 30, 2010 17
  • 18. Guiding Principals Building a successful community Brentwood College School “Building our page was very rewarding for our community, x just for current not students, but also alumni and parents who wish to network with each other” -- Karen Fisher, Admissions and Marketing November 2010 18Tuesday, November 30, 2010 18
  • 19. Facebook Marketing beyond the ‘wall’ @OurKidsNet @AgnesStawicki Facebook.com/PrivateSchoolEducation YouTube.com/OurKidsDOTnet OurKidsMedia.com 1.877.272.1845 x31 November 2010 19Tuesday, November 30, 2010 19