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www.ComfortLife.ca www.dialogueplus.cawww.ComfortLife.ca
Search Engine Optimization
for Retirement Homes
2
www.ComfortLife.ca www.dialogueplus.ca
Five Quick SEO Tips
More and more boomers and seniors are
searching online
Is you...
3
1SUBMIT YOUR
WEBSITE TO
GOOGLE PLACES
Show Up Here!
www.ComfortLife.ca www.dialogueplus.ca
Five Quick SEO Tips
4
TIPS:
Be consistent.
Address, phone number, keywords
Use local and specific keywords
www.ComfortLife.ca www.dialogueplus...
5
www.ComfortLife.ca www.dialogueplus.ca
TOOLS:
adwords.google.com
2 FIND YOUR KEYWORDS
Keyword tools collect data from pr...
6
Source: wordstream.com (http://www.wordstream.com/blog/
ws/2009/05/20/seo-is-dead)
www.ComfortLife.ca www.dialogueplus.c...
7
www.ComfortLife.ca www.dialogueplus.ca
Content is King!
Use unique page titles
Add keywords to body text, image titles, ...
8
www.ComfortLife.ca www.dialogueplus.ca
Personal and work websites
Blogs and community portals
Free and paid directories
...
9
www.ComfortLife.ca www.dialogueplus.ca
ANCHORTEXT: Use descriptive text rather then just your website.
	 (The Dunfield R...
10
www.ComfortLife.ca www.dialogueplus.ca
Traffic
User Type
Pathways
Marketing
5 TRACK YOUR
SUCCESS
11
www.ComfortLife.ca www.dialogueplus.ca
Presentation by: Agnes Stawicki
Twitter: @ComfortLife, @AgnesStawicki
Email: agn...
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Five Easy SEO Tips For Retirement Homes and Communities

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Is your website being found in Google? These five search engine optimization (SEO) tips will help increase online traffic and generate leads. Presented by Agnes Stawicki, Our Kids Media.

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Transcript of "Five Easy SEO Tips For Retirement Homes and Communities"

  1. 1. 1 www.ComfortLife.ca www.dialogueplus.cawww.ComfortLife.ca Search Engine Optimization for Retirement Homes
  2. 2. 2 www.ComfortLife.ca www.dialogueplus.ca Five Quick SEO Tips More and more boomers and seniors are searching online Is your community being found?
  3. 3. 3 1SUBMIT YOUR WEBSITE TO GOOGLE PLACES Show Up Here! www.ComfortLife.ca www.dialogueplus.ca Five Quick SEO Tips
  4. 4. 4 TIPS: Be consistent. Address, phone number, keywords Use local and specific keywords www.ComfortLife.ca www.dialogueplus.ca Google.ca/Places
  5. 5. 5 www.ComfortLife.ca www.dialogueplus.ca TOOLS: adwords.google.com 2 FIND YOUR KEYWORDS Keyword tools collect data from previous user searches and offer estimates of search volume and related phrases.
  6. 6. 6 Source: wordstream.com (http://www.wordstream.com/blog/ ws/2009/05/20/seo-is-dead) www.ComfortLife.ca www.dialogueplus.ca Know what people search for
  7. 7. 7 www.ComfortLife.ca www.dialogueplus.ca Content is King! Use unique page titles Add keywords to body text, image titles, captions and alt text Higher up the page and larger font is more relevant in Google’s eyes 3 CREATE KEYWORD SPECIFIC CONTENT PAGES
  8. 8. 8 www.ComfortLife.ca www.dialogueplus.ca Personal and work websites Blogs and community portals Free and paid directories 4 INCREASE BACKLINKS Links to your site tell search engines that your site is important. ?DID YOU KNOW: “Links from your website pointing to good qualitty information also increase your search result ranking.”
  9. 9. 9 www.ComfortLife.ca www.dialogueplus.ca ANCHORTEXT: Use descriptive text rather then just your website. (The Dunfield Retirement Residence is a seniors retirement residence in Toronto.) HYPERLINKS: Point to a specific page of your site whenever possible. (activities, care, location...) BROKEN LINKS: Have a negative effect. Fix them! (google.com/webmaster/tools) TIPS: ADDING BACKLINKS Links to your site tell search engines that your site is important.
  10. 10. 10 www.ComfortLife.ca www.dialogueplus.ca Traffic User Type Pathways Marketing 5 TRACK YOUR SUCCESS
  11. 11. 11 www.ComfortLife.ca www.dialogueplus.ca Presentation by: Agnes Stawicki Twitter: @ComfortLife, @AgnesStawicki Email: agnes@ourkids.net HELPING RETIREMENT RESIDENCES MARKET AND PROMOTE.
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