Five Easy SEO Tips For Retirement Homes and Communities

Search Engine Optimization for Retirement Homes 1 www.C omf or t L if e .c a www.dia log ue plus .c a

Five Quick SEO Tips More and more boomers and seniors are searching online Is your community being found? 2 www.C omf or t L if e .c a www.dia log ue plus .c a

Five Quick SEO Tips 1 SUBMIT YOUR WEBSITE TO GOOGLE PLACES Show Up H e r e ! 3 www.C omf or t L if e .c a www.dia log ue plus .c a

Google.ca/Places TIPS: Be consistent. Address, phone number, keywords Use local and specific keywords 4 www.C omf or t L if e .c a www.dia log ue plus .c a

2 FIND YOUR KEYWORDS Keyword tools collect data from previous user searches and offer estimates of search volume and related phrases. TOOLS: adwords.google.com 5 www.C omf or t L if e .c a www.dia log ue plus .c a

Know what people search for Source: wordstream.com (http://www.wordstream.com/blog/ ws/2009/05/20/seo-is-dead) 6 www.C omf or t L if e .c a www.dia log ue plus .c a

3 CREATE KEYWORD SPECIFIC CONTENT PAGES Content is King! Use unique page titles Add keywords to body text, image titles, captions and alt text Higher up the page and larger font is more relevant in Google’s eyes 7 www.C omf or t L if e .c a www.dia log ue plus .c a

4 INCREASE BACKLINKS Links to your site tell search engines that your site is important. Personal and work websites Blogs and community portals Free and paid directories “Links from your website pointing to ? DID YOU KNOW: good qualitty information also increase your search result ranking.” 8 www.C omf or t L if e .c a www.dia log ue plus .c a

TIPS: ADDING BACKLINKS Links to your site tell search engines that your site is important. ANCHOR TEXT: Use descriptive text rather then just your website. (The Dunfield Retirement Residence is a seniors retirement residence in Toronto.) HYPERLINKS: Point to a specific page of your site whenever possible. (activities, care, location...) BROKEN LINKS: Have a negative effect. Fix them! (google.com/webmaster/tools) 9 www.C omf or t L if e .c a www.dia log ue plus .c a

5 TRACK YOUR SUCCESS Traffic User Type Pathways Marketing 10 www.C omf or t L if e .c a www.dia log ue plus .c a

HELPING RE TIREMENT RESIDENCES MARKET AND PROMOTE. Presentation by: Agnes Stawicki Twitter: @ComfortLife, @AgnesStawicki Email: agnes@ourkids.net 11 www.C omf or t L if e .c a www.dia log ue plus .c a

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Five Easy SEO Tips For Retirement Homes and Communities

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