0
1www.ComfortLife.ca
Marketing Retirement Living Options since 2001
www.ComfortLife.ca
Marketing Retirement Living Options ...
2www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Vision of Comfort Life
To live a rich and fulfilling re...
3www.ComfortLife.ca
Marketing Retirement Living Options since 2001
The eight pillars of life
1 SOCIAL
Living in a communit...
Online
Comfortlife.ca is Canada's #1 retirement
home search site, generating 83,427
pageviews/month.
Video
Featured videos...
5www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife magazine
200,000 COPIES DISTRIBUTED
6www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Comfort Life 2011 will feature residents
who represent ...
7www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca
15,000+VISITORS EACH MONTH
AVERAGE TIME ...
8www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Search
9www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Community
10www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Logistics
11www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Search by City +
	 Residence Providers
12www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Video
13www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca From the News Blog
	 Community Q + A
14www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Newsletters
REACHING 11,000+ SUBSCRIBER...
15www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Dialogue+ Newsletters
RETIREMENT INDUSTRY NEWS
16www.ComfortLife.ca
Marketing Retirement Living Options since 2001
The Pulse of
ComfortLife.ca
Blog
The Pulse of ComfortLife.ca Blog
17www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Beautifying Beechwood...
Resident Profiles Video Project
18www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Featured Residence Vid...
19www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Events Calendar
20www.ComfortLife.ca
Marketing Retirement Living Options since 2001
8 ways to get media coverage
1. Make your event an ‘EV...
21www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Beautifying Beechwood
22www.ComfortLife.ca
Marketing Retirement Living Options since 2001
5 things your media package
must include:
1. A variety...
23www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Honour
24www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Revera acquisition of Comcare
25www.ComfortLife.ca
Marketing Retirement Living Options since 2001
8 ways to spread your message
to the wider community
1...
500,000 FAMILIES
26www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Integrated approach
A consistent mess...
27www.ComfortLife.ca
Marketing Retirement Living Options since 2001
www.ComfortLife.ca
Marketing Retirement Living Options...
Upcoming SlideShare
Loading in...5
×

Marketing Canadian Retirement Homes - ComfortLife.ca 2010 Relaunch

1,389

Published on

The new vision for Comfort Life - Canada's guide to retirement, helps families understand, plan for and move into their dream retirement communities and homes.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,389
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Marketing Canadian Retirement Homes - ComfortLife.ca 2010 Relaunch"

  1. 1. 1www.ComfortLife.ca Marketing Retirement Living Options since 2001 www.ComfortLife.ca Marketing Retirement Living Options since 2001
  2. 2. 2www.ComfortLife.ca Marketing Retirement Living Options since 2001 Vision of Comfort Life To live a rich and fulfilling retirement, residents must be actively engaged in the eight key areas of life: social, environmental, spiritual, sexual, emotional, physical, intellectual and financial. The more actively engaged residents are in these areas, the richer and more fulfilling their lives will be. Comfort Life focuses on these eight areas of seniors’ lives and on how retirement communities help fulfill them.
  3. 3. 3www.ComfortLife.ca Marketing Retirement Living Options since 2001 The eight pillars of life 1 SOCIAL Living in a community of one’s peers. 2 ENVIRONMENTAL Living in a great space. 3 SPIRITUAL Giving back. 4 SEXUAL Late life love. 5 EMOTIONAL Embracing change. 6 PHYSICAL Keeping the fitness in fitness programs. 7 INTELLECTUAL Lifelong learning. 8 FINANCIAL Being in control of your finances.
  4. 4. Online Comfortlife.ca is Canada's #1 retirement home search site, generating 83,427 pageviews/month. Video Featured videos deliver your corporate vision and mission statement in a new, dynamic format Shows & Events Comfort Life magazine is distributed at consumer shows and family events The Pulse of Comfort Life Blog A daily feed of news and advice for seniors E-newsletter Our monthly e-news reaches 11,000+ subscribers Comfort Life Magazine The #1 guide for seniors and their adult children researching retirement homes – 200,000+ copies distributed nationally Events Calendar Promote and increase awareness about upcoming events and open house dates Social Media We go where families already are and promote your online campaigns through our network Connections with 500,000 families ComfortLife offers you...
  5. 5. 5www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife magazine 200,000 COPIES DISTRIBUTED
  6. 6. 6www.ComfortLife.ca Marketing Retirement Living Options since 2001 Comfort Life 2011 will feature residents who represent each of the eight areas: 1. SOCIAL Living in a community of one’s peers. Residents who are very involved in the social life of your residence. 2. ENVIRONMENTAL Living in a great space. Seniors who are thriving because their environment meets their needs and really feels like home. 3. SPIRITUAL Giving back. Outstanding volunteers. 4. SEXUAL Late life love. A couple who met at your residence or who moved there together. 5. EMOTIONAL Embracing change. Those who embraced the change of moving to your residence or help others to do so. 6. PHYSICAL Keeping the fitness in fitness programs. Residents who are very active in physical fitness (swimming, weights etc.) 7. INTELLECTUAL Lifelong learning. Resident who love taking courses and/or teaching other residents. 8. FINANCIAL Being in control of your finances. Resident who retired after a career in the financial industry or who can talk about being smart with money.
  7. 7. 7www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca 15,000+VISITORS EACH MONTH AVERAGE TIME ON SITE 2X INDUSTRY AVERAGE 79% ARE NEWVISITORS
  8. 8. 8www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca Search
  9. 9. 9www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca Community
  10. 10. 10www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca Logistics
  11. 11. 11www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca Search by City + Residence Providers
  12. 12. 12www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca Video
  13. 13. 13www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca From the News Blog Community Q + A
  14. 14. 14www.ComfortLife.ca Marketing Retirement Living Options since 2001 ComfortLife.ca Newsletters REACHING 11,000+ SUBSCRIBERS EVERY MONTH
  15. 15. 15www.ComfortLife.ca Marketing Retirement Living Options since 2001 Dialogue+ Newsletters RETIREMENT INDUSTRY NEWS
  16. 16. 16www.ComfortLife.ca Marketing Retirement Living Options since 2001 The Pulse of ComfortLife.ca Blog
  17. 17. The Pulse of ComfortLife.ca Blog 17www.ComfortLife.ca Marketing Retirement Living Options since 2001 Beautifying Beechwood Preventing falls with Kimberley Seldon
  18. 18. Resident Profiles Video Project 18www.ComfortLife.ca Marketing Retirement Living Options since 2001 Featured Residence Video 0:00:00 “WHY RESIDENTS LOVE TO CALL THEIR RETIREMENT COMMUNITY HOME”
  19. 19. 19www.ComfortLife.ca Marketing Retirement Living Options since 2001 Events Calendar
  20. 20. 20www.ComfortLife.ca Marketing Retirement Living Options since 2001 8 ways to get media coverage 1. Make your event an ‘EVENT’ 2. Answer these three questions: Why now? Why should we care? How does my story fit the media outlet? 3. Make your story relevant to a wider audience 4. Monitor media outlets 5. Attend community events beyond your sector 6. Build relationships with reporters 7. Get your name out and make yourself easy to find 8. Keep a media page on your website
  21. 21. 21www.ComfortLife.ca Marketing Retirement Living Options since 2001 Beautifying Beechwood
  22. 22. 22www.ComfortLife.ca Marketing Retirement Living Options since 2001 5 things your media package must include: 1. A variety of photos with captions 2. Quotes from the principals involved 3. Press release and/or articles 4. Supporting materials 5. Your contact information Parkland at the Lakes
  23. 23. 23www.ComfortLife.ca Marketing Retirement Living Options since 2001 Honour
  24. 24. 24www.ComfortLife.ca Marketing Retirement Living Options since 2001 Revera acquisition of Comcare
  25. 25. 25www.ComfortLife.ca Marketing Retirement Living Options since 2001 8 ways to spread your message to the wider community 1. Use social media (tweet, blog, post to Facebook, Tumbler…) 2. Make a video 3. Write a newsletter or magazine article 4. Create an e-book and give it away 5. Take photos 6. Do an audio recording 7. Get others to spread your story online 8. Give a presentation
  26. 26. 500,000 FAMILIES 26www.ComfortLife.ca Marketing Retirement Living Options since 2001 Integrated approach A consistent message with a powerful impact. Reaching 500,000 families each year. magazine blog newsletter website video
  27. 27. 27www.ComfortLife.ca Marketing Retirement Living Options since 2001 www.ComfortLife.ca Marketing Retirement Living Options since 2001
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×