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How to become a successful ecopreneur
Each one of us has a spark within to start a business. It depends on the
individual whether the spark catches fire or dies out. The modern world has
moved by leaps and bounds throwing up a million opportunities, to be
spotted only if we care to look. Today, an entrepreneur can venture into any
field that he or she wouldn’t have thought of, or dared to a few years ago.
Statistics prove that around 40% of the carbon emission is primarily from
domestic buildings. This accounts for more than what the transport sector
relentlessly spews every minute.It is high time we took a moment to show
some concern for our environment. Wouldn’t it be a bonanza if one could
help save the environment, and make a business out of it too? There are a lot
of opportunities where you can start your business on an eco-friendly
platform.
Let us look through the available windows for becoming an ecopreneur.
Green Marketing:
The very term is suggestive, and gives an idea about what needs to be done.
Green marketing broadly refers to an endeavour to keep your activities as
eco-friendly as possible right from the production to packaging and

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marketing stage. More emphasis is laid on not just taking care to leave the
environment unaffected, but by making it a part of your business to do so.If
it is a service oriented business, it will not be very capital oriented, and
needs very low investment.However, a business like the manufacturing of E-
bikes requires high investment, and isa great example where the focus is on
conserving the depleting oil resources, and fighting air pollution, which has
reached alarming levels.Scientists predict severe depletion of the ozone
layer, given the current scenario.
Green Roofing Business:
This is one of thetrending businesses set to gain a firm foothold, and
capture the market in the near future.Given the devastating effect of climatic
changes, the roofs of houses or apartments can be converted to an ‘all-
green’ zone containing various plants that yield fruits, flowers and
vegetables. This again is a lowcost start-up, and the investment required
may not be too high. Creating awareness through advertising and trade
shows should attract a whole lot of customers.
Eco-cleaning products:
With the growth of environmental awareness among people, everyone is
concerned about the chemical cleaning solvents that find their way down the
drain and ultimately seep into the ground, rendering it almost useless. A
clever entrepreneur can capitalizeon this and come out with chemical free,
eco-friendly cleaning aids. Usage of eco-friendly cleansers is yet to take on
in a big way and the market is wide open. All it takes is a brilliant alternative
idea that needs low investment.
Local farming:

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Several bookson diet and dietary habits have had a profound effect
onmaking people ponder about where all the food items that they eat come
from. Thanks to books like 100-Mile diet that give us an insight into such
matters.Today it is easy to start your own organic farm and market your
vegetables, or even sell “garden-packs” which is a small collection of seeded
plants kept in a tray, and can be grown on the balcony, yielding healthy
vegetables. The investment required would depend on the scale of the
business.
Green consulting:
The newly created awareness and sense of responsibility that is evident
amongst our folks today have strongly contributed towards the creation of
an eco-friendly environment.To take it to even better levels, people are
willing to listen to and implement ideas. You can start your own service as
Green consultants by giving suggestions for the creation of an eco-friendly
home. Suggestions would include proper installation of water heaters and
other such high voltage-intensive equipment, therebyreducing the power
consumption that isgrowing at an alarming pace and outstripping the
supply. This is probably one of the best ideas for a creative, eco-friendly
entrepreneur that does not require much capital investment.
Green Buildings:
‘Green building’ is anotherconcept that can attract people the moment they
hear the term as it represents a fantastic idea. Construction companies,
architects, designers and contractors can specialize in green building. For
instance, a contractor might focus on becoming acertified professional; a

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designer might focus on elements and materials that are the least
environmentally destructive.A lot of other opportunities are available and the
scope in this area is expected to increase gradually in the coming years.
There are still several opportunities for starting more eco-friendly
businessesif only we stop to give serious thought to the concept. The right
mix of ideas and efforts can make you fetch more than just money.