Kimchi Questionnaire


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Kimchi Questionnaire
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Oum Saokosal
Jeonju University

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Kimchi Questionnaire

  1. 1. Questionnaire: Korean Food Oum Saokosal Graduate Student Jeonju University
  2. 2. F ill in Y our P ersonal I nf o (1) <ul><li>Age [ ] </li></ul><ul><li>Gender </li></ul><ul><ul><li>Male </li></ul></ul><ul><ul><li>Female </li></ul></ul><ul><li>Nationality </li></ul><ul><ul><li>Korean </li></ul></ul><ul><ul><li>Not Korean, indicate: </li></ul></ul><ul><li>Religion: </li></ul><ul><ul><li>Christianity </li></ul></ul><ul><ul><li>Buddhism </li></ul></ul><ul><ul><li>Muslim </li></ul></ul><ul><ul><li>Hindu </li></ul></ul><ul><ul><li>Other, indicate: </li></ul></ul>
  3. 3. F ill in Y our P ersonal I nf o (2) <ul><li>Monthly income </li></ul><ul><ul><li>L ess than 100$ </li></ul></ul><ul><ul><li>101$ - 300$ </li></ul></ul><ul><ul><li>301$-500$ </li></ul></ul><ul><ul><li>501$-1,000$ </li></ul></ul><ul><ul><li>Over 1,000$ </li></ul></ul>
  4. 4. Part I (1) <ul><li>Have you eaten Korean food before? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No (Please follow to Part III) </li></ul></ul><ul><li>Where did you eat it for the first time? </li></ul><ul><ul><li>In your country </li></ul></ul><ul><ul><li>In Korea </li></ul></ul><ul><ul><li>In other counties, indicate: </li></ul></ul><ul><li>At the first time, who did you eat with? </li></ul><ul><ul><li>Korean </li></ul></ul><ul><ul><li>People from your country </li></ul></ul><ul><ul><li>People from other countries, indicate: </li></ul></ul>
  5. 5. Part I (2) <ul><li>In your own country, how many Korean restaurants are (approximately)? </li></ul><ul><ul><li>Over 500 </li></ul></ul><ul><ul><li>250 – 500 </li></ul></ul><ul><ul><li>101 – 250 </li></ul></ul><ul><ul><li>11 - 100 </li></ul></ul><ul><ul><li>1 – 10 </li></ul></ul><ul><ul><li>Not at all </li></ul></ul><ul><li>In your own town, how many Korean restaurants are (approximately)? </li></ul><ul><ul><li>Over 500 </li></ul></ul><ul><ul><li>250 – 500 </li></ul></ul><ul><ul><li>101 – 250 </li></ul></ul><ul><ul><li>11 - 100 </li></ul></ul><ul><ul><li>1 – 10 </li></ul></ul><ul><ul><li>Not at all </li></ul></ul>
  6. 6. Part I (2) <ul><li>How often have you eaten Korean foods? </li></ul><ul><ul><li>Everyday </li></ul></ul><ul><ul><li>Once a week </li></ul></ul><ul><ul><li>Once a month </li></ul></ul><ul><ul><li>Once in 3 months </li></ul></ul><ul><ul><li>Once in 1 year </li></ul></ul><ul><ul><li>Once Over 1 year </li></ul></ul>
  7. 7. Part II (1) <ul><li>What was the first impression by just looking at the foods? </li></ul><ul><ul><li>Look very delicious </li></ul></ul><ul><ul><li>Look fairly delicious </li></ul></ul><ul><ul><li>Look little delicious </li></ul></ul><ul><ul><li>Look not delicious at all </li></ul></ul><ul><li>How did you feel about spiciness by just looking at the foods? </li></ul><ul><ul><li>Look not spicy at all </li></ul></ul><ul><ul><li>Look fairly spicy </li></ul></ul><ul><ul><li>Look little spicy </li></ul></ul><ul><ul><li>Look very spicy </li></ul></ul>
  8. 8. Part II (2) <ul><li>How did you feel about spiciness when eating at the foods? </li></ul><ul><ul><li>Very spicy </li></ul></ul><ul><ul><li>Fairly spicy </li></ul></ul><ul><ul><li>Little spicy </li></ul></ul><ul><ul><li>Not spicy at all </li></ul></ul><ul><li>What was the first impression when eating at the foods? </li></ul><ul><ul><li>Delicious at all </li></ul></ul><ul><ul><li>Little delicious </li></ul></ul><ul><ul><li>Fairly delicious </li></ul></ul><ul><ul><li>Very delicious </li></ul></ul>
  9. 9. Part II (3) <ul><li>Do you see the food unique for Korean ? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul><ul><ul><li>Not sure </li></ul></ul><ul><li>If yes, what are the reasons you give if you feel that Korean food is unique? </li></ul><ul><ul><li>It reflects the multi-culturalism of Korean . </li></ul></ul><ul><ul><li>It makes us feel to be part of Korean . </li></ul></ul><ul><ul><li>It can act as a tourist attraction. </li></ul></ul><ul><ul><li>It is cheap and affordable. </li></ul></ul><ul><ul><li>Other, indicate: </li></ul></ul>
  10. 10. Part II (4) <ul><li>Which food/foods do you consider as making up Korean identity? (List 1 or any number of foods that you find is/are suitable) </li></ul>
  11. 11. Part II (5) <ul><li>When abroad, how much you miss most about Korean food ? </li></ul><ul><ul><li>1.(most preferred) </li></ul></ul><ul><ul><li>2. </li></ul></ul><ul><ul><li>3. </li></ul></ul><ul><ul><li>4. </li></ul></ul><ul><ul><li>5.(Least preferred) </li></ul></ul>
  12. 12. Part II (6) <ul><li>Do you choose to go and look for certain places overseas that sell Korea n food instead of just going to any eateries that are near to you that sells foreign food? (For locals) </li></ul><ul><li>Yes No </li></ul>
  13. 13. Part II (7) <ul><li>Which Kore an food do you enjoy eating the most? </li></ul>
  14. 14. Part II (8) <ul><li>How much do you want to eat Korean food more? </li></ul><ul><ul><li>Very much </li></ul></ul><ul><ul><li>Fairly </li></ul></ul><ul><ul><li>Little </li></ul></ul><ul><ul><li>Not at all </li></ul></ul><ul><li>How much you want introduce your friend(s) Korean food? </li></ul><ul><ul><li>Very much </li></ul></ul><ul><ul><li>Fairly </li></ul></ul><ul><ul><li>Little </li></ul></ul><ul><ul><li>Not at all </li></ul></ul>
  15. 15. Part II (9) <ul><li>Why do you prefer to eat Korean food ? </li></ul><ul><ul><li>The food there caters to my taste. </li></ul></ul><ul><ul><li>The food is healthy. </li></ul></ul><ul><ul><li>I feel a sense of “Korean &quot; when eating there. </li></ul></ul><ul><ul><li>I want to try something new </li></ul></ul><ul><ul><li>Other </li></ul></ul>
  16. 16. Part II (10) <ul><li>Do you think that Korean food culture is able to resist the effects of globali z ation? (For example, Kore an food culture becoming Westerni z ed or losing its uniqueness over time?) </li></ul><ul><li>Yes No </li></ul>
  17. 17. Part III <ul><li>Why haven’t you eaten Korean food before? </li></ul><ul><ul><li>No Korean restaurant in my country </li></ul></ul><ul><ul><li>Difficult to go to the restaurant (distance) </li></ul></ul><ul><ul><li>Have but very expensive </li></ul></ul><ul><ul><li>I heard that not good </li></ul></ul><ul><ul><li>No reason </li></ul></ul><ul><li>Do you want try Korean food in the future? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul><ul><li>If yes, how much you want? </li></ul><ul><ul><li>Very much </li></ul></ul><ul><ul><li>Fairly </li></ul></ul><ul><ul><li>Little </li></ul></ul>
  18. 18. Thanks for Your Precious Time Please Enjoy Korean Foods 맛있게 드세요