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Future of Healthcare will be based on Self-Diagnosis - Healthcare Briefing - Strategy Boutique Thaesis
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Future of Healthcare will be based on Self-Diagnosis - Healthcare Briefing - Strategy Boutique Thaesis

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In this Healthcare Briefing you will read about… …

In this Healthcare Briefing you will read about…

1. trends in technology and society with relevance to healthcare and your position as executive;

2. the strategic impact of new media and technology on your strategy and organization;

3. opportunities for using mobile and social media to improve quality and efficiency in healthcare;

4. an essential characteristic of a winning healthcare strategy: patients come first; and

5. self-diagnosis as a key element in transforming healthcare over the next 10 years.

Five relevant trends in healthcare the next ten years:

1. Mobile generation > Nonstop monitoring and controlling
2. Voice of consumer > Increase importance communication
3. Transparency and competition > Effiency and focus
4. Personalization > Patient focus and niche markets
5. Labour shortage and cost control > Technology leading

Benjamin Tromp
benjamin.tromp@thaesis.nl
+31 6 - 4395 3696
Skype benjamintromp

Published in Health & Medicine
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  • 1. Future of Healthcare Self-Diagnosis will be based on
  • 2. Healthcare Briefing Strategy Boutique Thaesis September 29, 2010 Healthcare in the 10's Facts and figures Healthcare in the 00's
  • 3.  
  • 4.  
  • 5. Healthcare in the 00's After that : Healthcare in the 10's Later : Facts and figures Photos: Thaesis/Flickr Creative Commons
  • 6. A governance model of a healthcare organization
    • Regularities:
    • - Behaviour
    • Society
    • Technology
    Healthcare Organization Healthcare Demand Strategy Alignment Design Impact
    • Economies:
    • Capital
    • Size
    • Knowledge
    Effectiveness Adapted from: Strikwerda, J. (2007). PGO-MC college professional leadership . Amsterdam: Vrije Universiteit. Opportunities and threats
  • 7. Introducing market forces Identify Analyze Deliver Design How do we differentiate ourselves? How can we leverage on that? Which actions do we take? To whom do we matter? Scan external environment Determine purpose Select customer segments Scan internal environment Generate strategic options Choose from alternatives Take actions Manage results
  • 8. In an era of economic growth
  • 9. Higher healthcare consumption
  • 10. Requires scale to remain efficient environment target people environment structure processes objective working method relations
  • 11. Impact on healthcare organization in the 00's Analysis : Thaesis (2010) More or less patients Greater choice Consolidate and/or specialize More demand Efficiency Economic growth
    • Regularities:
    • - Behaviour
    • Society
    • Technology
    Healthcare Organization Healthcare Demand Strategy Alignment Design Impact
    • Economies:
    • Capital
    • Size
    • Knowledge
    Effectiveness Opportunities and threats
  • 12. Focus primarily on the disease
  • 13. More treatment, less prevention
  • 14. Most healthcare is localized Activities Value Chain Resources (In)tangibles Product categories Value proposition Healthcare organizations Market Segments Product Categ. A B C D A = segment focus B = product focus C = niche focus D = broad scope Value = product + reputation + relation Logistiek (inkomend) Productie Logistiek (uitgaand) Marketing en verkoop Organisatiestructuur Primair proces Ondersteunende activiteiten Marge Marge Human Resource Management Ontwikkeling technologie Inkoop Technische ondersteu- ning
    • Logistics
    • ;Production
    • Marketing
    • Sales
    • Technical support
    • Purchasing
    • Information Teehnology
    • HR Management
    • Infrastructure
    • Finance and Contrl
    • Quality Management
    • Tangible resources
    • Land
    • Real Estate
    • Materials
    • Working Capital
    • Intagible resources
    • Relations
    • Reputation
    • Brand
    • Competences
    • Knowledge
    • Skilles
    • Attitude
  • 15. And patient monitoring is rare
  • 16. Impact on healthcare organization in the 00's Analysis : Thaesis (2010) More or less patients Consolidate and/or specialize Economic growth Minimal monitoring Localized Focus is on treatment Focus is on disease
    • Regularities:
    • - Behaviour
    • Society
    • Technology
    Healthcare Organization Healthcare Demand Strategy Alignment Design Impact
    • Economies:
    • Capital
    • Size
    • Knowledge
    Effectiveness Greater choice More demand Efficiency Opportunities and threats
  • 17. Communication is one-way street Values and beliefs Patient Vision Action Message Communication Mass media
  • 18. Comparison of providers difficult
  • 19. Government finances/regulates
  • 20. Professional gives advise/teaches
  • 21. And patient consumes/spends
  • 22. Impact on healthcare organization in the 00's Analysis : Thaesis (2010) More or less patients Consolidate and/or specialize Economic growth Difficult to compare One-way communication
    • Regularities:
    • - Behaviour
    • Society
    • Technology
    Healthcare Organization Healthcare Demand Strategy Alignment Design Impact
    • Economies:
    • Capital
    • Size
    • Knowledge
    Effectiveness Greater choice More demand Efficiency Minimal monitoring Localized Focus is on treatment Focus is on disease Opportunities and threats
  • 23. Facts and figures Before : Healthcare in the 00's Later : Healthcare in the 10's Facts and figures: Thaesis/multiple sources
  • 24. Healthcare expenditure grows +4 billion average yearly growth in healthcare expenditure in the Netherlands Source: Centraal Bureau voor de Statistiek (2009)
  • 25. Both absolutely and relatively +31% growth of healthcare share in GNP over the past ten years Source: Centraal Bureau voor de Statistiek (2009)
  • 26. Aging causes increase in demand +50% expected growth of persons over 65 in 2025 compared with 2008 Source: Centraal Bureau voor de Statistiek (2008)
  • 27. And a shortage in professionals +470.000 expected need for additional employees in healthcare by 2025 Sources: Centraal Bureau voor de Statistiek (2008), Zorginnovatieplatform (2008)
  • 28. Much more information available +11 billion number of new websites registered by Google over the past year Sources: Universiteit van Tilburg (2010), Google (2010)
  • 29. Almost all patients online access 89% Internet penetration in 2010 for the European Union RU CY GR BU PO IT PL MA LI HU SP SL TS IE LE SK AU ES BE GE UK FI LU DE NE SW Source: http://www.internetworldstats.com
  • 30. And more and more active use 7 out of 10 visitors of a general practitioner consult the Internet beforehand Source: Zorginnovatieplatform (2008)
  • 31. Quality becomes easy to compare 30% percentage of people using the Internet to compare providers’ quality Source: Raad voor de Volksgezondheid & Zorg (2009) Already uses the Internet to compare Intends to use the Internet to compare Considers to use the Internet to compare Not intends to use the Internet to compare
  • 32. No matter where you are 2010 Source: Ovum Estimates, Morgan Stanley Research (2008) year of inflection point for 3G breakthrough Penetration reaches inflection point 3G users (millions.) 3G penetration
  • 33. For an increasing number of users 1.400.000 expected number of smart phones to be sold in 2010 in the Netherlands Source: GfK Retail and Technology (2009)
  • 34.  
  • 35. And in busy social networks >15.000.000 monthly number of unique visitors to social networks in the Netherlands Sources: Hyves (2010), Facebook (2010) en LinkedIn (2010)
  • 36. Healthcare in the 10's Before that : Healthcare in the 00's Before : Facts and figures
  • 37. Five relevant trends in healthcare the next ten years 1. Mobile generation Nonstop monitoring and controlling 2. Voice of consumer Increase importance communication 3. Transparency and competition Effiency and focus 4. Personalization Patient focus and niche markets 5. Labour shortage and cost control Technology leading
  • 38. Five relevant trends in healthcare the next ten years 1. Mobile generation Nonstop monitoring and controlling
  • 39. Easy to use, easy to understand
  • 40. Nonstop healthcare... anywhere
  • 41. Simple continuous monitoring
  • 42. Localized through crowdsourcing
  • 43. Self-diagnosis with smart phone
  • 44. Patient control with serious games
  • 45. And layer supported diagnosis
  • 46. Five relevant trends in healthcare the next ten years 2. Voice of consumer Increase importance communication
  • 47. Patient ratings anytime, anywhere
  • 48. And opinions stored forever
  • 49. Technology offers rich support
  • 50. But trust remains essential in care
  • 51. Five relevant trends in healthcare the next ten years 3. Transparency and competition Effiency and focus
  • 52. IT enables more transparency
  • 53. That enforces to be more efficient
  • 54. More competition, more focus
  • 55. More focus, better quality
  • 56. Five relevant trends in healthcare the next ten years 4. Personalization Patient focus and niche markets
  • 57. Personalization of healthcare
  • 58. Every patient is a niche market
  • 59. Individuals determine care chain
  • 60. And communities serve patients
  • 61. Five relevant trends in healthcare the next ten years 5. Labour shortage and cost control Technology leading
  • 62. Scarcity and working longer
  • 63. Cost control and distant care
  • 64. Technology enables self-diagnosis
  • 65.
    • Strategy Boutique Thaesis
    • Since 2006
    • http://www.thaesis.nl
    • [email_address]
    • Kanaalweg 17L-A
    • 3526 KL Utrecht
    • 030 - 267 3514
    • Benjamin Tromp
    • [email_address]
    • 06 – 4395 3696
    • Skype benjamintromp
    Thank you ... for your attention. Want to prepare your healthcare organization for the next ten years? Contact us.
  • 66.