Open Educational Resources


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Open Educational Resources
Professor David Vincent
Pro Vice-Chancellor Strategy & External Affairs

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  • Source: OU Facts & Figures 2006/07
  • So how do we reach the world? BBC continues to support us in our mission to provide access to people where it really matters – in their homes . It’s perhaps worth remembering: With the BBC we had 210 m views of OU programmes in the UK last year - Across incredible wide range of channels and subjects And working with BBC internationally – especially with BBC World Service – on programmes like Digital Planet in excess of 1bn events where someone sat down and watched or listened to an OU programme. But … there are other important parts to this story of reach … keen to find ways to reach new learners in new ways on their terms.
  • Purpose of slide: introduce the LearningSpace and describe its distinctive features related to our approach at the OU. The headline is that a large choice of content for learners to select what interest them is critical to engagement and that we shouldn’t over estimate learners need for social interaction: 6 million browsing visitors, 8 million visits. Growth year on year. 900K – 3M – 6M (approx) 100,000 registered users 6,000 FM video conferences booked 100 public FM conferences with over 27,000 replays 7,000 Compendium software downloads 15,000 forum entries read per week 10,000 units printed per week 10,000 content downloads per week Translations into Catalan, Portuguese, Spanish, Chinese 44 collaboration units 11,000 going on to study at The Open University 20% focus on one unit, 50% focus on five or more units
  • Purpose of slide: to show evidence of a learner using OpenLearn as a starting point for formal study.
  • More than 60% of our OpenLearn visitors are international . This takes ONE example from ONE system in ONE month to illustrate some interesting GLOBAL participation in open activities; Look here at world free learners working LIVE in OpenLearn in September 2009. 700 users meeting live; But with 20,000 ‘reuses’ of their ‘live’ work in the same period. Check out BRAZIL… This is an OPEN and REMIX story individuals and partners actively using and adapting our free and open materials.
  • • The OU has a dedicated channel on YouTube ( ). OU View contains bite sized extracts from a wide range of courses, plus videos of research, experiments and OU student life in general – to date there have been over 1.6 million video views. • In a world first, The OU launched a ‘free university course’ iGoogle Gadget that offers people a downloadable link to OpenLearn via their iGoogle homepage. • The OU has its own Facebook page and a presence in Second Life ‘Open Life’, and a popular Twitter account with 2,631 followers.
  • Using existing technology rather than building it ourselves so we can concentrate on what we do best. YouTube not only takes the load of hosting high quality videos but provides best of breed functionality. YouTube offers video specific analytics software, a video player, mobile upload of videos, closed captions, API's, widgets, playlists, and video annotation.
  • Facebook Course Profiles app has 6.5K users
  • Apple make very big claims for iTunes. It is certainly a powerful browser, that is strong because of certain key contextual strengths and some brilliant marketing by Apple. They have allowed some US Universities to distribute content (mostly lectures, obviously) for many years now (though they did not call it iTunes U until 2007). The Open University was a highlight their international launch on June 3rd 2008 (with UCL and Trinity, Dublin), and by the time that Oxford and Cambridge entered the store in October 2008, we had already seen 1 Million downloads. At the admission of the rest of Europe in January 2009, we have already secured nearly 2.5 Million downloads. We are now over 5 Million.
  • We have focused very much on the clear presentation of OU brand in this channel... All potential iTunes U providers should note that this is very much a ‘visual’ browsing space - in which the images you use to ‘front’ your academic work are very important.
  • International Telecommunication Union
  • International Telecommunication Union
  • Open Educational Resources

    1. 1. Open Educational Resources Professor David Vincent Pro Vice-Chancellor Strategy & External Affairs
    2. 2. Overview <ul><li>About The OU </li></ul><ul><li>OU Open Educational Resources </li></ul><ul><li>The challenges </li></ul>
    3. 3. About The OU <ul><li>150,000 undergraduate and more than 30,000 postgraduate students - nearly all students are studying part-time </li></ul><ul><li>10,000 students have disabilities </li></ul><ul><li>A third of UK undergraduate students have entry qualifications lower than those normally demanded by other UK universities </li></ul><ul><li>20% of new UK undergraduates live in the 20% most deprived areas of the country </li></ul><ul><li>About 70% of undergraduates are in full-time employment </li></ul><ul><li>More than 50,000 students are sponsored by their employers </li></ul><ul><li>Most OU courses are available throughout Europe - some available in many other parts of the world </li></ul><ul><li>More than 25,000 OU students live outside the UK </li></ul><ul><li>The OU is ranked among the top UK universities for the quality of its teaching </li></ul>
    4. 4. At the forefront in 1969…
    5. 5. “ Open”: 1969 <ul><li>People Places </li></ul><ul><li>Methods Ideas </li></ul>f ounding principles …
    6. 6. “ Open”: 1969 …………… 2009 <ul><li>Open Source </li></ul>Open Communities Open Standards Open Economics
    7. 7. At the forefront in 2009… <ul><li>The UK’s leading University delivering eLearning at scale </li></ul><ul><li>Students on two-thirds of all courses undertake eLearning activities </li></ul><ul><li>All courses include optional online activities </li></ul>
    8. 8. Revolutionary opportunities <ul><li>The opportunities: </li></ul><ul><ul><li>Reaching informal learners on a worldwide scale </li></ul></ul><ul><ul><li>Bringing informal learners into formal HE </li></ul></ul><ul><li>OU examples: </li></ul><ul><ul><li>BBC </li></ul></ul><ul><ul><li>OpenLearn </li></ul></ul><ul><ul><li>YouTube, Facebook, iGoogle </li></ul></ul><ul><ul><li>iTunesU </li></ul></ul><ul><ul><li>Elluminate </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>SocialLearn </li></ul></ul>
    9. 9. Science at the OU
    10. 10. The learning journey <ul><li>From programme to website to course </li></ul><ul><li>The I-Player-U </li></ul>
    11. 11. OpenLearn
    12. 13. Impact on progression
    13. 14. OpenLearn Globally September 2009, Live September 2009, Reuse
    14. 15. YouTube, facebook, iGoogle
    15. 16. New Channels to reach learner? With rich / AV content? http://
    16. 17. Social Video and YouTube a community solution YouTube users can distribute our videos by embedding them in other websites, often blogs and social networks. We can have a conversation with our viewers via comments, contests, groups, asynchronous chat and bulletins. Viewers can feedback to us by marking a video as a favourite , sending us a message, adding our channel as a friend or subscribing. Playlists to connect to others content! Bring your uploaded video into our playlist
    17. 18. <ul><li>facebook? </li></ul><ul><li>5k registrations from the course profiles application... </li></ul>
    18. 19. iTunesU
    19. 20. <ul><li>The iTunes music store, open 6 years & sold 6 Billion songs </li></ul><ul><li>75 Million credit card accounts </li></ul><ul><li>Powerful mobile synch </li></ul><ul><li>iTunes U. open -2007 June 2008 UKOU + 2 … Oct 2008 Oxbridge {OU @ 1M downloads} Jan 2009 Europe {OU @ 2.5M downloads} </li></ul>
    20. 22. Open University on iTunes U <ul><li>First 525 days (75 weeks) </li></ul><ul><li>10m downloads </li></ul><ul><li>over 1 million visitors downloaded files </li></ul><ul><li>currently averaging over 376,000 downloads a week </li></ul><ul><li>88% of visitors from outside the United Kingdom </li></ul><ul><li>1 in 10 downloaders go on to visit the OU website </li></ul><ul><li>259 albums </li></ul><ul><li>currently >1 new download every 2 seconds </li></ul><ul><li>Open University on iTunes U was launched on 3rd June 2008 </li></ul>
    21. 23. The Open University on iTunes U Geographical breakdown of downloads 3 June 2008 - 14 September 2009 All downloads external to The Open University’s intranet
    22. 24. http:// /projects/microscope S276 Geology Open University
    23. 25. Second Life Building Community in a Virtual World
    24. 27. SocialLearn
    25. 28. Beyond social networking… <ul><li>From: </li></ul><ul><li>people like me </li></ul><ul><li>“ friends” </li></ul><ul><li>informal chat </li></ul><ul><li>quick facts / info. exchange </li></ul><ul><li>simplistic numeric ratings </li></ul><ul><li>tag clouds </li></ul><ul><li>shopping recommendations </li></ul><ul><li>To: </li></ul><ul><li>people who challenge/stretch me </li></ul><ul><li>learning peers/mentors </li></ul><ul><li>learning conversations </li></ul><ul><li>learning journeys/depth </li></ul><ul><li>endorsements and critiques </li></ul><ul><li>meaningfully connected ideas </li></ul><ul><li>learning recommendations </li></ul>
    26. 29. Web 2.0 personal learning environment • Secure Identity • e-Portfolio • Activity History • Social Network • Marketplace • Analytics SocialLearn joins the cloud as another service hosting data and interoperable web applications SocialLearn Open Platform and Website
    27. 30. Challenges <ul><li>The bridge between informal and formal </li></ul><ul><li>The disaggregated university </li></ul><ul><li>Borders and borderless </li></ul><ul><li>The digital divide </li></ul><ul><li>The sustainable university </li></ul>
    28. 31. The bridge between informal & formal learning <ul><li>Global Online </li></ul><ul><li>Open Learn and BBC sites as recruiters </li></ul><ul><li>Open Learn as preparation </li></ul><ul><li>APEL (Accreditation of Prior Experiential Learning) </li></ul>
    29. 32. The disaggregated University Cohort & Community Scholarship Mentors Accredited Validation Critical Thinking Identity & Reputation Quality Teaching & Research EXCLUSIVE access to People, Archives & Technologies “ university”
    30. 33. The growth of ‘borderless’ <ul><li>Is informal learning bounded by nation? </li></ul><ul><li>Is informal learning truly global in a way that formal learning can never be? </li></ul>
    31. 34. The digital divide - Internet Source: ITU
    32. 35. The digital divide - Mobile Source: ITU
    33. 36. The sustainable university Public/Charitable Funding Mainstream University Business Customer OU SocialLearn
    34. 37. Questions?