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Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
Optimise  Your  Web    Conference  I G B  Espana  Madrid 2009
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Optimise Your Web Conference I G B Espana Madrid 2009

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Conferences made for the IGB Igaming Business España in Hotel Hesperia Madrid .

Conferences made for the IGB Igaming Business España in Hotel Hesperia Madrid .

Published in: Technology, Design
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Transcript

  • 1. hola
  • 2. Still think it ’ s 1982 ?
  • 3. ¿ seo ?
  • 4. ¿ sem ?
  • 5. ¿ smo ?
  • 6. link juice .htaccess googlebot robot txt javascript link baiting rewrite rule meta data nofollow inboung link
  • 7. oh my God what a freaky world !
  • 8. yes you can
  • 9. optimize your web
  • 10. understand it & leave the expert doing the hard job
  • 11. Are you engaged online without knowing it ?
  • 12. yourself ? are you optimizing your web
  • 13. it’s harder ? think for igaming websites
  • 14. you’re right ;)
  • 15. Social World is a jungle for you ?
  • 16. you’re not far from the truth.
  • 17.  
  • 18. pff
  • 19. Hey ! What’s Twitter ? ¿?
  • 20. The king of that Jungle!
  • 21. No seriously: What is Twitter ? NO. That’s Facebook! Mine is “What are you doing?“ Ok, and “What for?” Merci Ouali ;) Una red social, dónde escribes 140 caracteres contestando a la pregunta: ¿ Qué estás pensando ? Comunicar con tus seguidores. Twitter podría ser el servicio de atención al cliente de tu empresa, y tus clientes los seguidores.
  • 22. You have an account In every social media site!
  • 23. It’s the right thing to do You know
  • 24. But don’t know Why? leave me some space !
  • 25. Care for your Online Reputation! avoid sticky sad past ;(
  • 26. What is the sexiest online brand ?
  • 27. g aming oogle
  • 28. Do you feel that Google is for the internet
  • 29. What McDonalds is for the burger ?
  • 30. Using Google every day ? to communicate and search
  • 31. follower, follower . . . yo si ! uuff ¿? paso
  • 32.  
  • 33. also to track and analyze your user and rival ?
  • 34. | utilities Gmail Gtalk Search Desktop Images Video Maps Reader
  • 35. | pro utilities Alerts Analytics Keywords Sugestion Local Business Images Insight Webmaster Tool Reader
  • 36. | functions 1+1 cached submit url inurl: related: site: link: ??
  • 37. guess, who am i
  • 38. your user is very unfaithful !
  • 39. your visitor 1 minute only dedicates on your site
  • 40. 2 minutes.. your rival
  • 41. Learn How To Play With Your U ser To better catch him ;)
  • 42. Search is easier than Ads! People are looking for you, just receive them.
  • 43. search economy Less dependancy of Ads Long Term Strategy More Traffic Data Costless Strategy Non Agressive campaign User Satisfaction!
  • 44. or
  • 45. domain Branding or Keyword ?
  • 46. geo optimize your localization
  • 47. url organizing/my/house/
  • 48. design usability my friend !
  • 49. Languages still using Flash ?
  • 50. check your broken links xenu’s links sleuth
  • 51.  
  • 52. Meta Tags are visible!
  • 53. Meta Tags | Are Visible META title META description
  • 54. Tal como indica la W3C World Wide Web Consortium, los Meta Data sirven para describir de manera inequívoca una página web, podríamos decir que se su contenido es similar al de un código de barras. Los META ofrecen por tanto información relevante sobre una página web: Quién es el autor, con qué frecuencia se actualiza, sobre qué trata la página, etc. Fuente: HelloGoogle.com
  • 55.  
  • 56. 50% of content is embeded favorited or shared
  • 57. Content is King Optimized content is Emperor
  • 58. Actualized Content is your Queen !
  • 59. User Generated Content your salvation!
  • 60. idioming ¿? your salvation !!
  • 61. Link Juice natural and freshly made
  • 62. Links Building LinQué ?
  • 63. Estrategias de enlaces para Posicionamiento y Optimización en Buscadores
  • 64. Link Baiting excite your user
  • 65. Link Baiting es una usada por los para conseguir enlaces. El objetivo del Link Baiting es el mayor número de enlaces posibles, independientemente del medio utilizado para ello. Normalmente la gente escribe artículos, desarrolla herramientas o programas, da algún servicio gratuito… con el único objetivo de aumentar el número de a su página web, con lo que también aumenta su popularidad en los buscadores. . El beneficio de hacer Link Baiting es que es una técnica SEO de las denominadas white hat (no penalizable por los buscadores), además suele ser un método efectivo y barato. Mucho más que comprar los links… Los inconvenientes es que es necesario tener creatividad y ser original para conseguir que los demás te enlacen (la mayoría de las veces sin recibir nada a cambio). Además requiere tiempo para poner en marcha la estrategia. […] SEO links barato estrategia muy elqudsi.com Link Baiting conseguir
  • 66. [no] follow me if you can …
  • 67. Of being a spy ?
  • 68. userfly.com your spy web
  • 69. SEARCH RESPOND RANK TRACK ANALYZE SHARE LINK WIDGETIZE SEDUCE SELL.
  • 70. t hat’s all folks
  • 71. t hanks!
  • 72. credits. Présentation : Microsoft Powerpoint 98 Design: Paint 2003 Copyright: pictures on slides 14, 20, 25, 26, 29, 32, 40, 52, 64 Google, McDonald’s, Userfly and TAC are not sponsor. Download:slideshare.net/oualibenmeziane Facebook.com/oualibenmeziane Twitter.com/ouali Cheers to my friends Ismael Elqudsi, Miguel Orense, Jacky B. & Laia. Credit: ouali benmeziane, miros diaz lopez, carolina ulloa parra, laia palacios, melanie ageneau, julie aramendi and SC Team. Be carefull my collegue Carolina is @ the reception to sell you some services, courses, events .. Thanks to the Team of IGB España see you @ the party ;)
  • 73. oualibenmeziane.com search-congress.com

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