Your SlideShare is downloading. ×
0
CLUB I do not know how to engage and involve my fans I do not know how to make money from fans via webFandoms,the Social ...
Company and MissionFandoms is the Social Game that realizes the dream of a fan:become a leading player in the stadium of t...
ProblemFAN I am no longer passive recipient of an armchair experience I want to support my team on facebook without bein...
Screenshots
Market Sizeno idea what this is, but itlooks really fuckingimpressive, doesn’t it?• Potential market:World Wide Web Soccer...
Competitors• Bantr.com• Fancru.com• Kyck.com• OnSports.com• PlayUp.com• ShareTheMatch.com• Fanblers.com (late 2013)• Fan C...
Giovanna Guarriello Web, Marketing e Communication45 years, Faculty of Sociology, University of Milano BicoccaStefano Cume...
Milestone e FinancingBREAK EVEN POINT 2013 Q20500.0001.000.0001.500.0002.000.0002.500.0003.000.0003.500.0004.000.0004.500....
Memento:e-mail us info@fandoms.itfor a private beta“oh, and One More Thing...”facebook.com/fandoms12twitter.com/fandoms12I...
Business ModelStrategy€1,241€2,483€6,209
Revenue ModelDirect PaymentsToday: revenue €0,89for each virtual good purchasedIn future: revenue €1,00per month per user ...
Gianluca Finazzi - Fandoms, il social game del tifoso - Digital for Business
Upcoming SlideShare
Loading in...5
×

Gianluca Finazzi - Fandoms, il social game del tifoso - Digital for Business

257

Published on

A seguito di una breve ma esaustiva presentazione di Famdoms, dibattito per esaminare in un’ottica condivisa la percezione dei social games oggi e la frequentazione da parte degli utenti del mondo mobile in chiave ludica.

Aspettative, benefici e costi.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
257
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Gianluca Finazzi - Fandoms, il social game del tifoso - Digital for Business"

  1. 1. CLUB I do not know how to engage and involve my fans I do not know how to make money from fans via webFandoms,the Social Game that brings the Stadiuminto your home
  2. 2. Company and MissionFandoms is the Social Game that realizes the dream of a fan:become a leading player in the stadium of the heart.Our missionA cheering 365 days - long, screaming but not aggressiveOur promiseA fan loved and respected, the true 12th man on the field
  3. 3. ProblemFAN I am no longer passive recipient of an armchair experience I want to support my team on facebook without being insultedCLUB I do not know how to engage and involve my fans I do not know how to make money from fans via weballows fans to shift from ‘Story Telling’ to ‘StoryParticipation’ in sporthelps clubs to enhance social engagement with fansto maximize potential revenue streams
  4. 4. Screenshots
  5. 5. Market Sizeno idea what this is, but itlooks really fuckingimpressive, doesn’t it?• Potential market:World Wide Web Soccer Fans = >1 BillionSources: guerrillasport.it + sporteconomy.it, analyst marketing & social media• Fandoms target market:Top 30 Soccer Teams Facebook Fans– Italy 20M customers– World (in 3 years) 207M customers– Apple consumers 25%– Usage 45%– Average takeout order costs = €0,89– Average customer buys 1,7 times per year– Available Total Market Size:• Today = €3,37M annually• In future = €35,20M annuallybig market leadvery elastic demandunshakable faithTarget : fans and clubs of all sports and all over the world
  6. 6. Competitors• Bantr.com• Fancru.com• Kyck.com• OnSports.com• PlayUp.com• ShareTheMatch.com• Fanblers.com (late 2013)• Fan Clubs• Pub/Bar• …• …• Your wife 
  7. 7. Giovanna Guarriello Web, Marketing e Communication45 years, Faculty of Sociology, University of Milano BicoccaStefano Cumella, Web Master/Developer30 years, Creative Analyst, partner at SCV Production (CEO)Cinzia Virgilio 3D Artist/Creative29 years, partner at SCV Production (CEO)Karim Sallam App Developer28 years, Developer iOS,Gianluca Finazzi, CEO & Founder42 years, Sales/Marketing, EntrepreneurTeam
  8. 8. Milestone e FinancingBREAK EVEN POINT 2013 Q20500.0001.000.0001.500.0002.000.0002.500.0003.000.0003.500.0004.000.0004.500.0005.000.0002013 2014 2015Costi/Ricavi€YearsCost and revenuesricavi da pubblicitàricavi merchandising erenderingcosti totali(2.574)222.267875.362(100.000)0100.000200.000300.000400.000500.000600.000700.000800.000900.0001.000.0002013 2014 2015Utile€YearsEarnings trendUTILE NETTOLet’sstart3D PrototypeFandoms ToroRound #1 Financing: €40kFriends, Family & FoolsFandomsMockup8/12 2/131/1312/129/12 11/12 6/13 12/13 3/14Fandoms FiorentinaMarketing campaigns& user acquisitionWorld CupTeamsFandoms Websiteand Social Profiles10/12 3/13 8/13500K download100K download 200K download€170K Adv revenues6 dic 12 7/147/12Fandoms Juve€340K Merch. revenuesSeeking Round #2 Financing €150KUse of Proceeds:€80K: marketing campaigns & user acquisition€50K: development & system maintenance€20K: hardware & operative costs9/13FandomsRoma- Atlanta
  9. 9. Memento:e-mail us info@fandoms.itfor a private beta“oh, and One More Thing...”facebook.com/fandoms12twitter.com/fandoms12Instagram.com/fandoms12youtube.com/user/fandoms12pinterest.com/fandoms12flickr.com/fandoms12google.com/fandoms12LIKE US… ;-)www.fandoms.itDownload by http://bit.ly/FandomsJ
  10. 10. Business ModelStrategy€1,241€2,483€6,209
  11. 11. Revenue ModelDirect PaymentsToday: revenue €0,89for each virtual good purchasedIn future: revenue €1,00per month per user for premium contentsProjected In-App Purchase Revenue (2016)…and the future is even brighter!Sources: iTunes App Store *Juniper Research – The Mobile Games Briefing 2011-2016Additional Monetisationthrough Tapjoy.com: In-App Offerwall Featured Ads Video Engagement Ads Banner Ads€2,483€6,209€1,241projected ARPDAU (Average Revenue Per Daily Active User)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×