Andrea Buffa - Digital Food Days

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See Your Box, monitoraggio real-time del prodotto di Andrea Buffa durante la giornata Digital Food Days svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival …

See Your Box, monitoraggio real-time del prodotto di Andrea Buffa durante la giornata Digital Food Days svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival

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  • 1. Agricultural Production Handling & Storage Processing & Packaging Distribution Consumption 1/3 of food produced for human consumption is lost or wasted globally every year * Source: “Global food losses and food waste” - FAO, 2011 • Cereals • Roots & Tubers • Oilseeds & Pulses • Fruit & Vegetables • Meat • Fish & Seafood • Milk ~854 million tons/yr
  • 2. 2 mln of fresh food pallets transit in EU alone every year…
  • 3. …but few things can go wrong and the customer will know it before you! The icecream melted! They stole my cargo! It’s late! Theft Damages DeteriorationPoisoning
  • 4. Failed logistics services generates: Potential repercussions Product value loss Waste Lower brand image Legal issues Additional costs Unsatisfied clients
  • 5. Repercussions are real, solutions are expensive Tesco CEO - “Supply chain website for consumer” Danone - Tracebility!!! McDonald - Substainability for beef full scale project, $ 1 billion
  • 6. .. today’s technology solutions are not yet capable of globally monitoring the location and status of goods. BAR CODE QR CODE RFID Something has to be done but.. Other available options are: • Rigid • Expensive • Bulky • Have limited power range • Complex infrastructure ..and:
  • 7. Time to adopt modern technology to monitor products at all time everywhere From the Producer To the Customer Delivery Monitor sensitive goods When Where What
  • 8. The solution is a service that links together different technologies… Composed by: Which allow: Monitor position & parameters (e.g. temperature) Instant alert + real time monitoring Data collection + automatic processes Tracker + Sensors World wide communication Server structure
  • 9. …and solves the problem in a simple and easy way Long battery life Adaptable Reusable (eco-friendly) Credit card size Most used sensors onboard Fully customizable Easy to use Tailored to your needs Worldwide coverage Hardware ServiceHardware Service
  • 10. Nestle $ 1 bn milk scandal “Catania: autista imprigionato in cella frigo durante furto” Prevention through monitoring is x100 times better then “cure” • Improved asset management – Goods – Infrastructures – People • Brand and customer protection • People safety
  • 11. The cost of monitoring is a minimum fraction of the value Granarolo 2,5 Mln $ (blue mozzarella scandal) Single pallet $ 10,000 Monthly Service $ 40
  • 12. info@seeyourbox.com www.seeyourbox.com