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Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
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Building Social brand - A Xoriant Executive Overview

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Presentation by Olivier Taupin …

Presentation by Olivier Taupin
- Owner of several large LinkedIn Groups, including Linked:HR, largest LinkedIn Group worldwide. Groups on LinkedIn
- Vice President, Social Media Marketing, Xoriant

Subject; Executive overview on how Xoriant grows and manages large groups on LinkedIn.

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  • 1. Building Social Brands<br />Executive Overview<br />8/16/10<br />1<br />By Olivier Taupin, Vice-President, Social Media Marketing<br />
  • 2. Old World vs. New World<br />Social Media creates a more effective mode of corporate communication by using the power of social communities<br />Build on the New World Advertising Trends<br />$2.4B advertising dollars spent in 2009 on Social Networks1<br />$3.49B forecast for 20132: 10% average growth per year<br />Understand Who Consumers Trust: <br />Consumers trust friends and real people, rather than TV ads and Web banners<br />8/16/10<br />For more information: otaupin@xoriant.com <br />2<br />
  • 3. The Powerof Community Management<br />Knowledge Acquisition<br />Members express their needs<br />Discussions underline market trends<br />Experts willing to share their knowledge for free<br />Direct access to community Members<br />Targeted market segments<br />Captive audience when demonstrating expertise<br />Build fans and champions for demonstrated expertise<br />Drive traffic<br />Web Resources (whitepapers, eTraining, blogs, etc.)<br />Events (location-based and online)<br />8/16/10<br />For more information: otaupin@xoriant.com <br />3<br />
  • 4. Community Management Strategies<br />The RIGHT process to build communities includes:<br />Understanding the needs of targeted communities<br />Personalized and targeted invitations<br />Trained Staff (community evangelists & moderators)<br />Energizing Members’ participation<br />Generating high-quality content<br />Web portal and mobile application software<br />Quantity AND Quality<br />Generating quality participation by combining expertise and diversity<br />8/16/10<br />For more information: otaupin@xoriant.com <br />4<br />
  • 5. A Step-By-Step Process<br />8/16/10<br />For more information: otaupin@xoriant.com <br />5<br />Define market segment & corporate objectives<br />Energize Members, identify leaders among Members, and generate/disseminate content <br />Define Group’s objectives and Members acquisition plan<br />Discussion<br />Discussion<br />Discussion<br />MarketSegment<br />ENERGIZE<br />Market Survey<br />Resources<br />FocusGroup<br />CONVERT<br />RECRUIT<br />ENGAGE<br />Members<br />Event<br />Blog<br />Clients<br />Drive members to Sponsor-generated content pages<br />Send personalized invitations to targeted profiles <br />Enforce Group Rules 24/7 and promote best content<br />ProprietaryCommunity<br />Group<br />
  • 6. We Are Pioneers In Social Media<br />We blend social media technologies and marketing techniques<br />We focus on Social Media to build brands globally<br />We build strong communities by enabling community networking<br />We create a positive environment around brands by:<br />Encouraging community discussions<br />Encouraging the sharing of information<br />Providing education<br />We offer high-ROI branding solutions through social networking<br />We develop viral campaigns to recommend brands & create fans!<br />8/16/10<br />6<br />For more information: otaupin@@xoriant.com<br />
  • 7. Community Expertise<br />Appreciatively 100 LinkedIn Groups and Subgroups managed, including:<br />Linked:HR: largest LinkedIn Group worldwide and largest online HR community (300,000 Members reached in August 2010)<br />Software Engineering Productivity:Will soon be the largest software engineering group on LinkedIn <br />Linked:Energy: Largest energy industry group on LinkedIn<br />Linked:Seattle: Second largest local group on LinkedIn worldwide<br />Linked:Golfers: Largest Golf Group on LinkedIn<br />Star:Jobs: A network of 25 Subgroups with 50,000+ job seekers<br />Personally developed 20+ Groups/Subgroups for corporations, including:<br />Re-Invent IT (Atos Origin): #1 IT LinkedIn Group in France<br />Oil & Gas e-Transaction Forum (Amalto): #1 EDI community worldwide<br />Linked:HR Free Learning Network (Bluedrop): Largest eTraining community on the CoursePark platform<br />8/16/10<br />For more information: otaupin@xoriant.com <br />7<br />
  • 8. Why Corporations Need Us<br />Size matters! <br />Anyone can start a community but only the largest communities in their category can be found by potential Members<br />#1 on LinkedIn for its combined communities, Xoriant is the only firm able to jumpstart new communities through its own communities<br />Xoriant proprietary processes and technologies cause community membership to go viral<br />Many Social networking tasks are highly specialized and labor intensive:<br />While they are many self-proclaimed Social Media experts, true expertise, with results to back it up, is still a very rare commodity<br />Companies cannot afford multiple Social Media employees, each with a unique expertise<br /> Xoriant manages labor-intensive operations in India<br />8/16/10<br />For more information: otaupin@xoriant.com <br />8<br />
  • 9. Group:BuilderSuccess Stories<br />8/16/10<br />For more information: otaupin@xoriant.com<br />9<br />
  • 10. Success Story:Marketing Campaign<br />8/16/10<br />For more information: otaupin@xoriant.com <br />10<br />“Due to the overwhelming interest from the LinkedHR launch CoursePark may seem to be<br /> running slower than normal. We are currently upgrading our servers […]”<br />
  • 11. About Xoriant<br />Headquarted in Sunnyvale, California, with offices in Washington State, New Jersey, France, and India.<br />500 employees worldwide, in four divisions:<br />Software Engineering<br />Software Product Consulting<br />Onsite Engineering Services<br />Social Media Marketing & Technology<br />Focusing on Quality of Services <br />Agile Methodology<br />Customer-Driven<br />8/16/10<br />For more information: otaupin@xoriant.com <br />11<br />
  • 12. Thank You!<br />8/16/10<br />For More Information:Olivier Taupin, Vice-President, Social Media MarketingLocation: Seattle Metro Area (US Pacific Time)<br />Email: otaupin@xoriant.com | Skype: otaupinTelephone: +1-360-615-4790 | Cell: +1-949-637-1803<br />12<br />

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