2. General information
Type of product or
service: hours fun!
Brand: pokemon
company + google maps
Campaign Name:
pokemon challenge!
3. Creative Briefing
Traget Audience:
all ages!
Desired positioning:
to participate and have fun everywhere !
Key promise or benefit:
become a pokemon master!
Cuminacation tone:
emotional!
4. Message Analysis
What does it says? Google will make a campaign in
which the person that get most pokemon in their
maps will get a free fly to Google main buildings.
How it is said ? With an enthusiastic tone!
Whom it is addressed to? To any brave challenger.
Where it is said ? Al araund the world.